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Ten insights on the future of SAM

Strategic Account Management Association

Whether you’re struggling to survive the pandemic or thriving and experiencing unprecedented growth, one thing is clear: We are experiencing radical shifts in how we conduct business with our most strategic customers. Highlights are presented below, and the full panel is available on demand by registering for the virtual conference here.

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The Challenge of Selling Expertise (Not Product)

Strategic Account Management Association

He also spent years as a managing consultant for Microsoft’s global consulting organization. This interview is based on a recent SAMA podcast. Join us for a Next Practice Symposium on September 15 when Michael Thomas will be speaking more on this topic. Michael Thomas: There are two ways to look at this.

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Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing

Red Star Kim

We looked at case studies from professional services firms. Professional service firms are usually a collection of disparate and self-governing business units focusing on different markets and services. The essence of strategy is about choices on how to achieve aims and how limited resources are used to achieve a competitive advantage.

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5 Principles of Partnership: What they are and Why they Matter

Upland

Unlike the Leaning Tower of Piza, which has been standing for over 800 years, a relationship built on shaky ground will not last. For this reason, every partnership must have a core understanding at its center. A successful partnership is built on five key components. Unfortunately, many businesses fail to realize this.

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Book review – Why has nobody told me this before? Dr Julie Smith (Mental Health Guidance)

Red Star Kim

The author was one of the first to use TikTok to share insights into therapy. My coaching work focuses on promoting change amongst high performers. My decision to embark on the long training to become a psychotherapist was driven by the desire to provide a deeper level of support. But we are able to influence mood.

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How to Create Powerful Executive Level Presentations [+ Template]

Account Manager Tips

Thinking about what you'll do when you get back to your desk or what you'll have for lunch? Because we got bored listening to someone drone on about a topic we already know (or didn't care) about. Be selective and choose one data set that gets their attention and they will remember. We've all been there. Explain your vision.

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Book review: Connected leadership – How professional relationships underpin executive success by Andy Lopata

Red Star Kim

I’ve read many books on professional relationships – and I’ve even written one myself (see Better Business Relationships book by Kim Tasso (Bloomsbury) ). But I’m always on the look out for more that are relevant for professional services and practical. And guidance on scoring strength, knowledge and influence.