Brooks Group

JANUARY 24, 2024

This is good news for B2B sales teams that have faced economic headwinds, shrinking customer budgets, and delayed or canceled purchasing decisions. We surveyed over 150 B2B sales leaders across multiple industries to identify trends in seller capabilities and sales leader priorities for 2024.

Supply Chain 96

Supply Chain Negotiation Sales CRM 96

ACT

JANUARY 23, 2024

Marketers utilise web forms to complete orders, gather customer information, and collect valuable leads, with 28% of them recognizing the positive impact of the proper form fields on lead quality (Venture Harbor). Users, Link2forms+ is the simplest and most cost-effective solution for creating web forms. Seamlessly integrated with Act!

Facilitation 52

Facilitation Decision-making Business Growth Communication 52

Nutshell

FEBRUARY 20, 2024

Inbound marketing is an approach to marketing that focuses on attracting potential customers by providing valuable, relevant content rather than interrupting their experience with traditional advertising strategies. Inbound marketing takes a more targeted approach. In fact, you don’t have to choose one or the other.

Marketing 77

Marketing e-Learning Media CRM 77

Brooks Group

APRIL 10, 2024

Sales leaders need to deliver sales training on effective prospecting techniques for every day of the quarter. Here are B2B prospecting techniques your sales team can implement to prospect more effectively before, during, and after a sales call. Effective prospecting on LinkedIn starts with a great profile.

Sales 87

Sales Media B2B Publishing 87

Brooks Group

MARCH 21, 2024

Asking effective sales questions correlates with success, according to new research : 51% of successful sales teams are effective at sales discovery and questioning. Only 41% of underperforming teams are effective at sales discovery and questioning. Asking questions is good. Asking the right questions is better.

Sales 90

Sales Sales Training Decision-making Value Proposition 90

Red Star Kim

OCTOBER 10, 2023

This approach takes advantage of the psychological spacing effect, which demonstrates a strong link between the periodic exposure to information and retention. Learning & Development is often a key tool in employee retention. For those involved in training and coaching, here are some current learning and development themes.

Artificial Intelligence 130

Artificial Intelligence Emotional Intelligence Decision-making Digitalization 130

Planview

JANUARY 30, 2024

The consequences reach everyone in the company’s orbit, from employees and executives to stakeholders and customers. Pulling from the survey responses of 600 executives, the report uncovers five areas of concern — alignment, accountability, resources, agility, and culture — and a recommended action for each area.

Stakeholders 52

Stakeholders Prioritization Government Leadership 52

Nutshell

APRIL 26, 2023

It’s about creating a lasting impression that will keep all your customers engaged with your products or services and coming back for more. But with the right Customer Relationship Management (CRM) solution, you can optimize your marketing to suit the unique needs of every customer, just like you might in a small independent business.

Marketing 171

Marketing CRM e-Learning Software 171

Hubspot Sales

OCTOBER 12, 2022

The HubSpot Blog surveyed 500+ sales professionals to uncover the top social selling trends to reach more prospects and close more deals — all at your fingertips. A whopping 45% of sales reps say using DMs to provide customer support is an effective strategy for converting prospects. The same can be true online.

B2C 118

B2C Media eCommerce Communication 118

Nutshell

SEPTEMBER 28, 2020

Advertising, blogging, and content are just the beginning of the marketing ABC’s. Skip ahead: SEO Original Research Studies and Reports Video Content Effective Blog Content Social Media Referral Programs Email Marketing Paid Advertising Mobile Marketing Website Chatboxes Testimonials and Reviews Find new ways to find customers.

Marketing 71

Marketing Advertising Internet Media 71

Nutshell

FEBRUARY 15, 2023

Today, consumers expect businesses to provide a seamless customer journey from the moment they first interact with a brand. That’s why optimizing your customer touchpoints is more important than ever, ensuring that they pave the way for a frictionless journey for your prospects. Why are customer touchpoints important?

eCommerce 62

eCommerce Media Customer Experience Digitalization 62

PandaDoc

APRIL 8, 2024

This is done by forming a team of stakeholders and decision-makers, establishing approval workflows, and effectively integrating automation tools. Their cross-functional expertise enables them to create proposals tailored to customers’ needs. For that, the team employs surveys and checklists to gather feedback from their clientele.

Negotiation 52

Negotiation Sales Stakeholders Digitalization 52

Janek Performance Group: Account Planning

OCTOBER 25, 2023

However, according to Altify: Companies receive 60 percent of their sales revenue from existing customers. When selling to existing customers, 56 percent achieve win rates greater than 50 percent. This uncovers hidden or unrealized needs, central to providing effective solutions. According to Gartner , confident customers are 2.6

Account Planning 52

Account Planning Decision-making Communication B2B 52

Arpedio

OCTOBER 10, 2023

Creating personalized content for Account-Based Selling ← Back to blog There’s no way around it. In this blog post, we’ll delve into the significance of personalization within ABS. By tailoring your content and outreach, you increase the chances of turning prospects into customers.

Decision-making 52

Decision-making Account Planning Marketing Stakeholders 52

Hubspot Sales

SEPTEMBER 20, 2022

The HubSpot Blog surveyed 500+ sales professionals to uncover the best social media channels for prospecting. Read on to learn more about social prospecting, and discover which social media channels are most effective. On top of that, social media is an effective vehicle for building rapport. What is social prospecting?

Media 92

Media Sales Meetings Marketing 92

Arpedio

DECEMBER 18, 2023

Sales Enablement is a holistic approach to equipping sales teams with the resources and support they require to sell more effectively. At its core, Sales Enablement aims to optimize the sales process by providing reps with the tools and knowledge they need to engage effectively with prospects and close deals.

Sales 52

Sales Business Growth Organization Marketing 52

Hubspot Sales

MARCH 27, 2023

Selling services online means reaching a wider audience compared to selling services at a brick-and-mortar location, but marketing to everyone will not help you get the customers you need to drive sales. Lifestyle: Defining target audience by lifestyle means figuring out how your customers spend their time.

Media 117

Media e-Learning Onboarding Marketing 117

Insightly

APRIL 8, 2022

Customer sentiment analysis is, in simplest terms, the study of how your customers feel about you. If that sounds a little vague, consider this: one in three customers say they would leave a brand they love after just one bad customer experience. . And how do you connect customer sentiment to your overall strategy? .

CRM 98

CRM Media Finance Decision-making 98

Brooks Group

FEBRUARY 23, 2024

Here are five harmful effects for your sales professionals and your organization. Waste Time and Resources Qualifying prospects allows sales professionals to focus their time and energy on leads that have the highest likelihood of converting into customers.

Prioritization 80

Prioritization Sales Training Sales Construction 80

Arpedio

JANUARY 9, 2024

Elevating Account Management Through Metrics and KPIs Explore ARPEDIO's Account Management Software ← Back to blog As companies strive to build lasting relationships with their clients, the need for effective Account Management strategies and tools becomes paramount. Ready to streamline your account planning? Let's talk!

Account Management 52

Account Management Management Client Relationships Account Planning 52

Arpedio

MARCH 6, 2024

Account management serves as the backbone of successful businesses, playing a pivotal role in fostering lasting relationships with clients or customers. Effective account management techniques are critical for businesses of all sizes and industries.

Account Management 52

Account Management Management Prioritization Client Relationships 52

Apptivo

DECEMBER 7, 2022

Use surveys to nurture leads and customers. It’s extremely difficult to encourage leads to go through the sales funnel—from being qualified to becoming prospects and then customers—while keeping track of their engagements and touchpoints across many channels. Use surveys to nurture leads and customers.

Management 97

Management eCommerce CRM Decision-making 97

Red Star Kim

FEBRUARY 8, 2024

This puts segmentation and targeting at the top of the strategy agenda A Marketing Week survey in 2023 revealed that marketing strategy is the most undervalued skill by businesses. Here is a summary of the sales targeting toolbox for professional services firms. The second question is “ Where will we play?”.

Value Proposition 130

Value Proposition Key Account Management Digitalization Sales 130

Apptivo

DECEMBER 7, 2022

An important question in a world obsessed with customer experience, customer satisfaction, customer delight and customer retention is, what influences the outcome and how to ensure the same? In other words, marketers have to utilize every opportunity to nurture every lead and to nudge them to becoming a customer.

B2B 96

B2B e-Learning Leadership Media 96

ACT

DECEMBER 18, 2023

So, it’s not surprising, then, that 78 percent of marketers chose email as their most effective marketing channel in a recent survey. But how do you measure the effectiveness of your email marketing and track its business impact? Send them an email survey to gather more feedback than you can handle.

Marketing 52

Marketing CRM Digitalization Profitability 52

Brooks Group

MAY 17, 2022

That dried up almost overnight which made us stop to really evaluate how we could be of service to our customers (whether we could charge for it or not). Michelle and Russ created a “sentiment survey” that was distributed weekly to sales leaders. Time to read: 3.5 I have a hypothesis. We took inventory of the resources we already had.

Supply Chain 87

Supply Chain Co-Creation Facilitation Sales 87

Hubspot Sales

SEPTEMBER 30, 2020

If one team isn’t carrying their weight or is out of step with the rest of the company, you could be missing out on customers or an opportunity to grow. Marketers should be attracting and nurturing leads with targeted content so that qualified prospects can be passed onto Sales, while sales reps should convert those prospects into customers.

Marketing 123

Marketing Remote Working Sales Publishing 123

Brooks Group

DECEMBER 1, 2023

Whether your organization has a dedicated Account Management team, or your salespeople are in charge of managing their own accounts, it’s important to establish account management KPIs to measure performance and effectiveness.

Account Management 93

Account Management Management Account Planning Sales Training 93

Hubspot Sales

MAY 4, 2020

With so many teams now focusing on inside sales, using strategies such as social selling to connect and win over customers are more important than ever. Customer Engagement Statistics. According to LinkedIn, 62% of B2B customers respond to salespeople who connect by sharing content and insights that are relevant to the buyer.

Media 115

Media B2B Decision-making Financial Services 115

SalesGlobe

FEBRUARY 13, 2023

We find these typically include at least one and up to five of these areas: financial, customer, product, role, and coverage model priorities. For more on role definition, see the first blog in this series. In order to address incentive compensation, you first need to understand the role. The temptation is to look at the plans first.

Acquisition 52

Acquisition Innovation Retail Communication 52

Arpedio

NOVEMBER 22, 2023

Unlock Business Potential with Effective Stakeholder Mapping Improve your critical stakeholder relationships ← Back to blog As businesses strive to achieve growth and success, many overlook the untapped potential of effective stakeholder mapping.

Stakeholders 52

Stakeholders Decision-making Innovation Business Growth 52

Nutshell

APRIL 11, 2023

You can use KPIs across many different aspects of your business, including your customer relationship management (CRM) platform. CRM KPIs are important because they help you evaluate your success in generating and retaining customers. Customer churn rate: The rate at which your customers stop doing business with you.

CRM 62

CRM Stakeholders Government Acquisition 62

Envisio

AUGUST 14, 2023

Developing Modern Municipal Government Performance Measures Developing key performance measures in government is an essential part of strategic plan implementation, effective service delivery, the successful roll-out of new initiatives, and ensuring the core functions of local government are running smoothly. The thing is, there are So.

Government 52

Government Energy and Utilities Cybersecurity Insurance 52

Hubspot Sales

FEBRUARY 22, 2021

Salespeople often lean on resources that streamline and enhance their ability to effectively sell from anywhere, so it's no surprise that several businesses are prioritizing this kind of content creation. So it's no surprise that 37% of our survey respondents say they leverage them to help enable their sales efforts. Call Scripts.

Logistics 94

Logistics Sales Banking Publishing 94

PandaDoc

AUGUST 3, 2020

Companies all over the world use webinars to reach a wider audience, build reputation, and convert their viewers into loyal customers. In fact, hosting webinars have become one of the most effective B2B marketing strategies. Perhaps there are some trends you can identify or major pain points that your customers are struggling with.

B2B 105

B2B e-Learning Media Software 105

Nutshell

APRIL 11, 2023

Customer data can come from all kinds of places. You can learn about your customers from website cookies, survey responses, third-party data providers, and more. In this blog post, we’re going to cover three of the best ways to manage multiple data channels. The question is, how do you keep track of all that data?

Management 62

Management CRM Organization Marketing 62

Mercuri International

SEPTEMBER 28, 2020

Gamification is a hot trend in training – in this blog post we’ll look at how we can apply it and what benefits we can expect. But it’s with learning – and training in particular – that we can see the most startling effects. The 2019 Gamification at Work Survey”. The challenge. So what’s going wrong?

Manufacturing 98

Manufacturing Innovation Communication Marketing 98