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What are the Top Challenges Facing CROs and Sales Leaders?

Upland

Altify’s latest book, Not Just Another Vendor , highlights one sales leader – Scott Jackson Senior Director, Sales Enablement, Comcast Business – whose team learned the valuable lesson of relationships over product or any other fit. Many, however, need look no further than their revenue team, and the relationships therein.

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Rethinking Enablement for the Future: The Power of Commercial Effectiveness Integration

Mike Kunkle

This strategic approach goes beyond conventional departmental boundaries, breaks down silos, and encompasses product, marketing, demand generation, sales enablement, and the encompassing realm of customer experience (whether it goes by customer support, customer success, customer service, or a combination of these).

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People & Problems: The core of strategic account planning

Strategic Account Management Association

The foundational principles that move the needle are ones familiar to any sales leader: relationships and insights. Many of us still can’t hop on planes and sell face-to-face—or at least not as much as we want to—and our customers are grappling with their own sets of shifting priorities made more urgent by forces beyond their control.

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What is Buying Intent?

Upland

Buying intent , also known as purchase intent, refers to the likelihood and inclination of a potential customer to make a purchasing decision. It drives individuals and organizations to explore, evaluate, and invest in a product or service. It helps you effectively engage and convert your audience into loyal customers.

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Account Management Techniques: Strategies for Success

Arpedio

Account management serves as the backbone of successful businesses, playing a pivotal role in fostering lasting relationships with clients or customers. In this blog post, we’ll delve into the intricacies of account management and explore key techniques for mastering this essential aspect of business operations.

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Aligning Customer Success and Sales to Grow Your Business

Brooks Group

Your customer success team can be your best ally. When you have satisfied customers, they’re likely to buy from you again, refer you to others, and, over time, spend more. But the most successful sales professionals understand the value of cultivating long-term relationships with their customers.

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6 Types of Customers and How to Delight Them

Insightly

“Know your customer.” This mantra is at the heart of every customer-centric business strategy. It’s also the key to creating a great customer experience and ensuring long-term customer satisfaction. But what, exactly, do you need to know about each type of customer? 6 common types of customers.