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The Challenge of Selling Expertise (Not Product)

Strategic Account Management Association

He also spent years as a managing consultant for Microsoft’s global consulting organization. Second, you can view a SAM as a broker or bridge to the expertise that lives within their organization. Second, you can view a SAM as a broker or bridge to the expertise that lives within their organization. Register here.

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Enablement is Hard. Do It Anyway.

Mike Kunkle

It’s organizational behavioral change management, for sure, and requires both smart and hard work. Some environments (and company leaders) do not support root-cause diagnosis, effective solution design, sound implementation, and the adoption, behavior change, and mastery that are required to improve organizational performance.

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Account Planning Template – Five Components for Success

Upland

“Give me six hours to chop down a tree, and I will spend the first four sharpening the ax.” Savvy sales organizations can take advantage of this lack of enthusiasm, differentiate themselves, and use account planning to find the revenue others miss. ” -Abraham Lincoln. Not necessarily.

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Calculating the Six Hidden Costs of Waste in Software Development 

Planview

Whether because of changing priorities, miscommunication among teams, or other blockers, the hidden cost of waste can significantly impact productivity and bottom lines. Understanding the common areas where waste occurs is the first step toward mitigating its impact. Here are six key areas where resources are often squandered: 1.

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How Matt Ondrejko, VP of Global Marketing at Valmont Industries, is leading a digital transformation | Building Modern Sellers Blog Series

Showpad

We’re about a $3 billion organization with six business units. We use a lot of agents and dealers, so there is almost always a two-step distribution to the customer. Our organization is looking to add a layer of sophistication in the way we do sales enablement. I oversee global marketing for all of our business.

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Use a Scorecard to Qualify Leads and Improve Your Remote Sales Strategy (Part 1)

Miller Heiman Group

As a result of the coronavirus pandemic, everything seems different, but sales fundamentals haven’t changed that much, if at all. The strategic opportunity quality scorecard has three key uses in sales organizations: It measures the quality of an opportunity in two dimensions: desirability and winnability. Solution alignment.

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Research update on the most in-demand soft skills

Red Star Kim

Following my past research (some of which was published in my 2020 book Essential soft skills for lawyers (kimtasso.com) ) I keep an eye out for the latest information relating to the soft skills (particularly leadership skills) most in demand and how these relate to the professional services sector. And why are they so important?