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What is Buying Intent?

Upland

It exists along a spectrum that can be categorized into three distinct levels: Informational Intent: This is the first stage where a customer may be unaware of their buying intent. Buying intent , also known as purchase intent, refers to the likelihood and inclination of a potential customer to make a purchasing decision.

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Achieve more engagement and buy-in: Relationships, Plan, Expectations, Benefits, Persuasion and Training

Red Star Kim

Achieve more engagement and buy-in: Relationships, Plan, Expectations, Benefits, Persuasion and Training. An introduction to emotional intelligence (EQ) and empathy (Video) (kimtasso.com). We must learn to be patient. Have a plan We need to be clear about our aims. And we can ask questions Why are questions so important?

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Why are questions so important? (Questioning skills)

Red Star Kim

In this post I explore different types of questions and how they can be used in various business scenarios. Video) (kimtasso.com). They may be afraid they will be told “No” and the fear of rejection is strong. They may be concerned that the answers may take them into a conversation where they know little.

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International Marketing Benchmark 2024 from Meridian West – AI dominates the agenda

Red Star Kim

The panel discussion that followed commented on: huge pockets of difference in sentiment, lots of unknowns across the board, the need for martech to be used beyond the MBD team, the need for everyone to skill up and the need for a cross-functional approach to AI during the ideation and experimentation phases.

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How to Measure the ROI of Your Sales Enablement Program

Mike Kunkle

This is a complex topic that is beyond the scope of one blog post, but I will do my best to provide a solid kickstart for you and offer what I hope will be some helpful perspective and good resources to continue to pursue. I do have a video on this topic, from my newsletter, Sales Enablement Straight Talk , as an additional resource.

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The Best Resources for Sales Managers

Nutshell

There are lots of resources out there that can help you do this, from blogs to books to podcasts to newsletters. Best blogs for sales managers Sales blogs are an excellent way to learn new sales leadership skills, brush up on your sales knowledge, and get the latest news. Here are some of our favorites.

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20 insights on change management processes and communication

Red Star Kim

Prepare a clear vision for what you want to achieve – and the benefits for the organisation, teams and individuals. Review the change process and progress regularly – there will always be unknown unknowns – and adapt as necessary. I facilitated an inhouse change management workshop for a law firm recently.