Red Star Kim

FEBRUARY 8, 2024

And to evaluate the relative attractiveness of different segments Malcolm McDonald on value propositions – How to develop them (kimtasso.com) In professional service firm (PSF) marketing there is the challenge that we often span both B2B and B2C markets , across multiple sectors and for sometimes hundreds of service lines in different territories.

Value Proposition 130

Value Proposition Key Account Management Digitalization Sales 130

Showpad

MAY 12, 2022

When I signed my contract, our manager said, ‘Nathalie, you won’t be able to start because it’s crucial that you’re able to travel to meet your colleague,’” recalls Nathalie Vervaet. A telecommunications business will have different needs than a waste management operation. That’s where sales enablement comes in. .

Telecommunications 98

Telecommunications Manufacturing Value Proposition Sales 98

Red Star Kim

NOVEMBER 1, 2023

What is surprising is that despite having demanding sales roles for new and existing clients, many professional services marketers have received little formal sales training. Knowledge, familiarity, trust, different fee structures and perceived quality were amongst the issues. Their fee-earners are often in the same boat.

Key Account Management 130

Key Account Management Account Management Value Proposition Client Relationships 130

Red Star Kim

OCTOBER 19, 2023

You need to have a deep knowledge of all the different issues clients may have and examples and stories of how your firm has helped people in similar situations. Finding a suitable location (quiet and without interruptions) to make calls when working in an office environment was sometimes a challenge.

Emotional Intelligence 130

Emotional Intelligence Value Proposition Decision-making Digitalization 130

Arpedio

MARCH 13, 2024

But what exactly is a Go-to-Market strategy, and why is it so crucial? A well-crafted GTM strategy helps companies identify their unique selling propositions (USPs) and position themselves effectively against competitors. What are their strengths and weaknesses? How do they differentiate themselves from others?

Value Proposition 52

Value Proposition Marketing Media Retail 52

Red Star Kim

OCTOBER 3, 2022

But most agreed that quality (client type, nature of work and value) was more important than quantity. And also to the client’s weighting of social value and purpose in pitch submissions. Most firms used templates to make compiling pitch and tender documents quick and efficient and preserve branding.

Decision-making 130

Decision-making Meetings Communication Marketing 130

Red Star Kim

SEPTEMBER 8, 2023

Context and curiosity drive commerciality and pricing By exploring key themes in commerciality and entrepreneurship, we saw why risk management and anticipating return on investment (ROI) is critical when making the business case for marketing investment. And shows the immediate value of research and benchmarks. and “What next?”

Procurement 147

Procurement Value Proposition Finance Artificial Intelligence 147

Red Star Kim

DECEMBER 14, 2022

Early in December we enjoyed an interactive and productive day at Taylor Wessing (Thank you for hosting!) We started the day with delegates reflecting on their favourite quotes and sayings – as a way to uncover their underlying key values which will form the basis of their personal brand (These are shown in the image above).

Marketing 130

Marketing Management Interpersonal Skills Profitability 130

Account Manager Tips

SEPTEMBER 15, 2022

Even though I may not want a new job right now, I like to know what the market is looking for. Represent Conduent as an “industry thought leader” within the Technology space” ( You can download the complete job descriptions here ). Are you put off the idea of personal branding? As if the job wasn't difficult enough! Learn more.

Key Account Management 130

Key Account Management Account Management Media Publishing 130

Account Manager Tips

SEPTEMBER 7, 2022

Even though I may not want a new job right now, I like to know what the market is looking for. Represent Conduent as an “industry thought leader” within the Technology space” ( You can download the complete job descriptions here ). Are you put off the idea of personal branding? As if the job wasn't difficult enough. Learn more.

Key Account Management 130

Key Account Management Account Management Management Media 130

Red Star Kim

NOVEMBER 18, 2022

PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback. After two years online, you could feel the excitement of being face-to-face with 150 people in the familiar TUC Conference Centre in London’s West End. Develop Employer Value Propositions (EVPs).

Value Proposition 130

Value Proposition Procurement Innovation Leadership 130

MTD Sales Training

APRIL 23, 2019

Emotional Selling Proposition – have you got one? Do we develop our emotional selling propositions as well as our unique selling propositions? Unique Selling Proposition – well, these are the benefits that your prospects and clients can look forward to receiving when they purchase your wares. Feel valued.

Decision-making 97

Decision-making Sales Training Sales Management Management 97

Red Star Kim

AUGUST 14, 2023

Or help explore angles and experiment with different styles. Attention You need to cut through the noise. Make your content stand out. Write what they want to read. Shift from a “push” (what I want to say) to a “pull” (what they want to read) approach. and “What’s in it for me?” Or deploy metaphors.

Artificial Intelligence 130

Artificial Intelligence Value Proposition Media Emotional Intelligence 130

Hubspot Sales

OCTOBER 14, 2019

You simply won’t succeed if you don’t take B2B selling for what it is: a high-stakes selling game that requires an entirely unique approach from direct-to-consumer selling. Before we dive into the insider tips, let’s get crystal clear on what B2B selling entails. It’s no secret that selling to other businesses is tricky.

B2B 137

B2B Value Proposition Decision-making Sales 137

Red Star Kim

MARCH 16, 2023

Change the organizational culture A common thread was that fee-earners have a predominantly inward focus ( e.g. What do I want? What can I tell people about my services?) rather than a outward focus ( e.g. What do clients/referrers need? What will clients/referrers be interested in?). Share the success story.

Key Account Management 130

Key Account Management Onboarding Communication e-Learning 130

Hubspot Sales

MAY 14, 2019

As a salesperson, you need to have the utmost confidence and belief in the product or service you're selling. If you don't believe in your product, it's likely the prospect won't believe in it either. In order to find success, salespeople need to be committed to what they're selling. What is a unique selling proposition (USP)?

Value Proposition 124

Value Proposition Sales Environment Communication Sales Training 124

Insightly

MARCH 23, 2021

If you sell groceries, people buy them because they’re planning their next meals. If you sell books, people buy them because they want something to read. If you sell B2B software, customers buy to improve their business processes. Your company, product, customer, and price point all contribute to your value proposition.

Value Proposition 59

Value Proposition Finance Software Software 59

LinkedFusion

SEPTEMBER 3, 2023

If you’re not doing it correctly, you could not be grabbing the hiring manager’s attention. In this blog post, I’ll outline the significance of your LinkedIn title and how to completely optimize it to make a great first impression. Your headline also shows that you are a credible member of the community.

Value Proposition 52

Value Proposition Marketing Profitability Digitalization 52

Zendesk

FEBRUARY 17, 2022

Consumers aren’t always willing to make a purchase on a whim. And if you wait to interact with them until the end of their decision-making process, you’re missing out on profitable sales opportunities. What is the buyer’s journey? Essentially, it’s what a sales funnel looks like from a prospect’s perspective.

Decision-making 98

Decision-making Media CRM Software 98

Hubspot Sales

OCTOBER 19, 2018

As a real estate professional, you want to grow your business, and marketing plays a large role in capturing the attention of potential clients. But how can you reach prospects? Build a blog. Creating a website for your real estate business will show prospective clients what you have to offer. Build a blog.

Marketing 145

Marketing Internet 145

Apptivo

OCTOBER 3, 2022

The difference is, with the first sale, the business has got a buyer, and when the business makes the buyer come back and buy more, they have got themselves a customer. What is Lifecycle marketing? Increases CLV (Customer Lifetime Value) and assures consistent flow of revenue. Introduction. Stages of lifecycle marketing.

Marketing 98

Marketing Value Proposition CRM Publishing 98

Showpad

DECEMBER 16, 2021

My role is to orchestrate the processes to make sure that sales has what they need to sell—and that marketing has the data to optimize what they create. We had two sales organizations from different companies now having to learn about a new suite of products. But now, I will send you a link you can open with your phone.

Value Proposition 52

Value Proposition Account Management Decision-making Digitalization 52

PandaDoc

MAY 16, 2024

Generating leads is vital, but it’s only half the battle — you also need to figure out which leads are most likely to become paying customers. In this post, we’ll explore what’s involved in the process and show you some winning strategies. What is lead qualification? That’s where lead qualification comes in.

Decision-making 52

Decision-making Prioritization CRM Marketing 52

PandaDoc

MAY 8, 2024

Which approach and tools should you implement to make the most of this potential? Read on as we cover everything you need to know about the SMB sales process, and how your sales team can crush it in the competitive landscape. What are SMB sales? What is the difference between SMB vs B2C? In the U.S.

B2C 52

B2C Small Business Sales Decision-making 52

Brooks Group

MAY 9, 2024

When you understand your customers better, you can offer solutions that meet their needs, making it more likely to close a sale. By focusing on providing value and addressing the customer’s unique challenges, sales professionals can establish themselves as partners in the customer’s success.

Sales 52

Sales Decision-making Sales Training Facilitation 52

Red Star Kim

JUNE 27, 2023

Describe what is involved in campaign development and the sequence of events. You can also promote discussion of “What good looks like” Entrepreneurship – Obtain ideas for new markets to target or gain insights to develop differentiated positioning or value propositions at structured brainstorms.

Leadership 130

Leadership Management Stakeholders Communication 130

Red Star Kim

JUNE 7, 2023

And then to consider how marketing and business development could add most value in their achievement. Furthermore, many large, complex firms had different strategies at both sector and service levels without a unifying firm strategy. This again required a step back from day-to-day activities to assess the market and client reaction.

Artificial Intelligence 130

Artificial Intelligence Transportation Digital Transformation Innovation 130

Red Star Kim

FEBRUARY 28, 2023

There were comments about the importance of the Employee Value Proposition (EVP) which is similar to the firm’s overall brand but with a focus on what value there is for potential employees. People want to join a winning team and to visualise their progression.

Emotional Intelligence 130

Emotional Intelligence Management Business Planning Value Proposition 130

Hubspot Sales

MAY 7, 2024

No matter your niche, product, or service, and no matter how prepared you are, your business will throw you a curveball. That simple fact makes emotional resilience a cardinal competency to master as an entrepreneur. I tell you this from experience. Table of Contents What is Entrepreneurial Competency?

Interpersonal Skills 89

Interpersonal Skills Decision-making eCommerce Prioritization 89

Hubspot Sales

AUGUST 12, 2020

Today, the information that buyers need to make a purchase decision is just a click away. What is inbound sales? Here's how to understand the difference between inbound and outbound sales. Essentially, with inbound you are attracting interested customers by providing incomparable value.

Sales 138

Sales Decision-making Healthcare Value Proposition 138

Red Star Kim

JULY 11, 2022

Focus on what the firm is trying to achieve overall. Research and listen carefully to what clients need. For example: Internal communication – Why, how and what (kimtasso.com). We looked in detail at the marketing audit process and what internal and external information to collect and analyse. Prioritise action.

Innovation 130

Innovation Marketing Stakeholders Value Proposition 130

Hubspot Sales

JULY 25, 2018

What are their interests and priorities? Answering these questions can help you prioritize the deals you’re most likely to win. But how do you find a target market and what exactly is it anyway? What Is a Target Market? After all, that’s who you designed the product offering around. Target Market Examples.

Marketing 121

Marketing Value Proposition Healthcare B2C 121

Account Management Skills

DECEMBER 19, 2022

This episode is packed full of practical tips to help you with your own agency’s marketing. – what the most successful agencies right now are doing to market themselves. – and why you don’t necessarily have to be the agency personality on LinkedIn. . How are you doing? Welcome, Dan. Dan 00:44.

Marketing 52

Marketing Account Management Management Onboarding 52

Brooks Group

MARCH 7, 2024

Or can sales professionals engage purchasing managers, buyers, and agents differently to have more success selling to them? This post describes how you can use a consultative selling approach to understand the unique buying agenda of procurement managers and sell more effectively. What Is a Consultative Selling Approach?

Procurement 69

Procurement Management Decision-making Sales Training 69

Red Star Kim

MAY 11, 2023

Please let me know who you would recommend. Brands have attributes, values and personality – customers will perceive or make associations with a brand that can be positive or negative. Brands have attributes, values and personality – customers will perceive or make associations with a brand that can be positive or negative.

Management 130

Management Co-Creation Publishing Leadership 130

Brooks Group

MARCH 21, 2024

The sales professional asks questions to uncover the buyer’s pain points, priorities, and what they hope to achieve by purchasing a product or service. The sales professional may ask questions about the buyer’s budget, decision-making timeline, key stakeholders involved, and any specific requirements or constraints they need to consider.

Sales 91

Sales Sales Training Decision-making Value Proposition 91

Hubspot Sales

JUNE 27, 2018

What other industry requires you to cold call dozens of leads every day -- only to close approximately five deals in your first year (if you're lucky)? But for those who have what it takes, starting your own real estate business can absolutely give you the seven-figure job of your dreams. The question is, which are you?

Value Proposition 145

Value Proposition CRM Business Planning Profitability 145