Mike Kunkle

NOVEMBER 21, 2023

You can skim through the below initial facts on industry and products/services. Services: Consultation and Site Assessment: Expert assessment of the customer’s space to determine specific air quality needs and recommend appropriate solutions. ” Let’s dig in, with a simulated scenario.

Acquisition 272

Acquisition Sales Decision-making Account Management 272

Red Star Kim

MAY 11, 2023

It has been exciting working alongside my apprentices at Cambridge Marketing College who represent some of the world’s longest-established leading brands in markets such as luxury jewellery and office products as well as those who are leading the field with newer brands in areas such as hospitality, tax services and construction products.

Management 130

Management Co-Creation Publishing Leadership 130

Mike Kunkle

NOVEMBER 23, 2023

This is a complex topic that is beyond the scope of one blog post, but I will do my best to provide a solid kickstart for you and offer what I hope will be some helpful perspective and good resources to continue to pursue. In this post, I will offer advice about how to measure the ROI of your sales enablement program.

Sales 258

Sales Finance Decision-making Profitability 258

Showpad

MAY 12, 2022

They designed new industry research methods that include both customers and sales reps. While marketing was creating and organizing valuable content for sales reps to use, reps were often still unaware of what resources were available and how to best use them. Panasonic doesn’t just ship products to its customers and move on.

Telecommunications 98

Telecommunications Manufacturing Value Proposition Sales 98

Mike Kunkle

OCTOBER 8, 2023

This strategic approach goes beyond conventional departmental boundaries, breaks down silos, and encompasses product, marketing, demand generation, sales enablement, and the encompassing realm of customer experience (whether it goes by customer support, customer success, customer service, or a combination of these).

Customer Experience 277

Customer Experience Decision-making Profitability Marketing 277

Showpad

NOVEMBER 28, 2021

But the quick shift led to a positive outcome: “We came up with some new ways to reach our customers.”. What’s your role and how has it changed over the last year? Since they can’t get face-to-face time with our customers, they’ve had to change how they’re reaching out, communicating, and sharing content with them. .

Digitalization 98

Digitalization Sales Environment Sales Communication 98

Showpad

DECEMBER 5, 2021

What works is finding out how your story can become a part of theirs , so they see you in their solution and can imagine what it would be like having you as a business partner.”. My passion is around creating customer value—and I saw an opportunity to do this at Kaiser Permanente. .

Digitalization 98

Digitalization B2B Sales Customer Value 98

Sales Outcomes

AUGUST 16, 2021

Shifting from Sales Emails to Blog-Form Emails: B2B Sales-Centric Emails are Dead. Shift to Blog-Form Emails. How to Get Started with Blog-Form Emails. Most salespeople recognize that sales success increases with a meaningful initial conversation with a customer or prospect. SHIFT TO BLOG-FORM EMAILS.

Virtual Selling 52

Virtual Selling B2B Suppliers Sales 52

Red Star Kim

APRIL 12, 2023

Culture shock and the never-ending “to do” list Some of the delegates described the “culture shock” they experienced as they entered a M&BD role in the professional services sector. This is a common theme when M&BD people move from another sector into professional services. Do you feel there is a lot of crossover between them?”

Media 130

Media Marketing B2C Stakeholders 130

Mike Kunkle

MAY 30, 2023

See what I did there? Sometimes, that reality being what it is, we need to work in environments that are not ideal for what we do. I’ve written about this challenge before in this post, There Are Limits to What Sales Enablement Can Fix. Purposefully orchestrating organizational performance improvement is difficult.

Decision-making 295

Decision-making Sales Training Sales Stakeholders 295

Red Star Kim

NOVEMBER 13, 2023

Strategy basics – Mission and vision statements with hedgehogs (kimtasso.com) Leadership teams: Maverick Magpies and Predictable Pigeons (kimtasso.com) This post summarises the reasons why you need a business plan and what should be included Why do you need a business plan? 10 reasons why (kimtasso.com). kimtasso.com).

Business Planning 147

Business Planning Emotional Intelligence Marketing Management 147

Mike Kunkle

OCTOBER 2, 2022

I think the answer depends on what you mean by that (intent) and how you define “sales.” ” What is Modern, Professional B2B Selling All About? Very often, in life and business, we participate in what I call “the influence business.” We’re all in sales, right? Well, maybe. But that’s not selling, per se.

Co-Creation 248

Co-Creation Negotiation Sales B2B 248

Showpad

NOVEMBER 16, 2021

In this interview, Matt shares his perspective on how to get a business to digital faster using methods and tools that reduce print and increase customer insights in a non-traditional sales environment. . We use a lot of agents and dealers, so there is almost always a two-step distribution to the customer.

Digital Transformation 98

Digital Transformation Digitalization Marketing Sales Environment 98

Outbound Engine

APRIL 9, 2020

Those homeowners will be looking for brokers who can act as guides to an unfamiliar landscape, and they’ll need confidence that their broker is an expert at what they do. Those homeowners will be looking for brokers who can act as guides to an unfamiliar landscape, and they’ll need confidence that their broker is an expert at what they do.

Decision-making 52

Decision-making Media Digitalization Publishing 52

SBI Growth

AUGUST 26, 2012

When I ask about inbound marketing and what they are doing about content marketing, things like publishing a blog , their eyes glaze over. In other words, content marketing is communicating with your customers and prospects without selling. Let’s take a closer look at blogs and why they are so effective in producing leads.

Advertising 122

Advertising Media B2B Decision-making 122

Customer Think

DECEMBER 29, 2022

My comments on Service Recovery as Your Superpower. So often I hear having a service and doing a great service recovery is good for you. Is an unnecessary service because of a defect good for a customer? If you reach this point, you do need service recovery. Make service a profit centre.

Customer Value 116

Customer Value Manufacturing Advertising Profitability 116

Hubspot Sales

MAY 2, 2024

In this post, we’ll cover: What is payment processing? What is a payment processor? Most popular B2B payment methods How to choose a payment processor (3 considerations, what to avoid) Common mistakes to avoid when selecting a payment processor Choose a payment processor with your future needs in mind What is payment processing?

Banking 89

Banking Small Business Digitalization B2B 89

Sales Gravy

MAY 2, 2024

Building Trust: Trust is foundational in sales, emphasized through understanding customer needs and proving reliable over transactions. The Importance of Asking the Right Questions: Effective questioning is vital to uncover the real needs and challenges of customers, which guides them towards the right solutions.

Sales 83

Sales Stakeholders Meetings Marketing 83

Hubspot Sales

MARCH 27, 2023

Long gone are the days of solely visiting brick-and-mortar businesses to find what you need. You can also buy virtually anything online, including services. These services range from financial counseling to tarot readings. How to Sell Services Online 1. How much are you going to price your services?

Media 125

Media e-Learning Onboarding Marketing 125

Zendesk

DECEMBER 14, 2023

Tom Eggemeier knows a thing or two about customer experience. “They gave amazing, proactive, personalized customer service to the people that shopped in their store, and I remember being in there,” he says. “They knew everyone’s name, they anticipated what they needed.”

Retail 69

Retail Digitalization Customer Experience Innovation 69

Zendesk

AUGUST 9, 2023

To meet this growing need to nurture and support employees, businesses have been turning to services such as VirginPulse , a company that has seen incredible rates of growth every year: upwards of 15–20 percent. He directed his team to refresh the articles and revamp the site navigation, and now self-service articles number around 2,000. “We

Artificial Intelligence 97

Artificial Intelligence Customer Experience Organization Meetings 97

Zendesk

JUNE 28, 2023

Things move fast in the world of AI, and that pace of change evokes mixed feelings for people working in customer support. While the technology shows obvious potential for helping businesses provide richer customer experiences, it also spawns concerns about the unknown. That idea has driven Zendesk’s AI offerings, she said.

Customer Experience 96

Customer Experience 96

DemandFarm

MAY 13, 2024

Customer retention is directly proportional to customer loyalty, reflecting how satisfied your customers are with your products and services enough to return for more. What’s the difference between churn rate and retention rate? What is the customer churn rate?

Account Planning 52

Account Planning Key Account Management Client Relationships Communication 52

SuperOffice

JULY 5, 2022

B2B marketing is simple: Attract new customers and keep existing customers. But what shouldn’t differ is your understanding of what it is they need. It happens in three stages: Speak with existing customers. If you have paying customers, speak with them. Create an ideal customer profile (ICP).

B2B 129

B2B Marketing Acquisition Media 129

Customer Think

MAY 13, 2024

We’re inundated with research and data about the percentages of people who report this or that about it, especially as it has begun to be employed in customer service use cases. But what do consumers SAY about AI, and how do they think it will affect […] These days, everybody in business is talking about AI.

Customer Experience 70

Customer Experience 70

Scovel

SEPTEMBER 22, 2021

It’s more than just creating a blog or social media account. Embodying your brand with a blog allows customization. There is no value for money that you can give others to speak positively of about you, your company, for your services. Build your brand by encouraging conversation: Blogging is about chatting.

Organization 84

Organization Media Digitalization Internet 84

PandaDoc

MAY 15, 2024

So, it’s clear that nurturing your leads and prospects is a great way to improve your sales and build lasting customer loyalty. Key takeaways: Lead nurturing boosts your conversion rate and builds lasting customer loyalty. What is lead nurturing? A brand/customer relationship is, in many ways, like any other relationship.

Media 52

Media Decision-making Software Software 52

Hubspot Sales

OCTOBER 10, 2023

How do you keep a customer? In 2023, thousands of businesses are retaining clients with subscription models , which drive recurring revenue and can foster long-term customer relationships. What are the 10 best subscription billing software? There are no setup fees, monthly fees, minimums, or hidden charges. Price: Free.

Software 109

Software Software Banking Value Proposition 109

Hubspot Sales

APRIL 7, 2023

What do ebooks, graphic design software, and online courses have in common? In this blog post, we'll cover the following: What is a digital product? A physical product that doesn’t meet a customer’s needs could result in returns, recalls, or redistribution costs. They're all digital products. Why sell digital products?

Digitalization 112

Digitalization Computers and Electronics Media Brainstorming 112

Brooks Group

APRIL 10, 2024

How to Define a Qualified Prospect Before you can begin to think about prospecting and lead generation, you’ve got to understand what a qualified prospect looks like. But it’s more important to show what you know about your industry, product, customers, and market. In sales, it means staying focused. But it’s tough.

Sales 88

Sales Media B2B Publishing 88

Apptivo

JANUARY 23, 2023

Allow customers and agents to give feedback 5. Summary “Can you please hold… while I check up on that information?” – Dreaded words to hear as a customer when contacting support. Consumer behaviorists have looked at this problem and have defined it as, “You are the Expert” expectation that customers have when approaching support.

Management 102

Management Decision-making Organization Innovation 102

PandaDoc

MAY 8, 2024

Key takeaways With its specific business needs, budget restrictions, and customization requirements, the sales landscape for small- and medium-sized businesses requires a different strategy than enterprise and B2C sales. What are SMB sales? What is the difference between SMB vs B2C? What is the difference between SMB vs B2C?

B2C 52

B2C Small Business Sales Decision-making 52

Nutshell

JULY 31, 2023

Table of Contents What is form spam? Here are a few reasons it’s important to prevent form spam: Form spam wastes your time: Having to go through fake leads or contact form submissions takes your time away from leads and customers that need your attention, potentially leading to missed opportunities and decreased customer satisfaction.

CRM 118

CRM Management 118

Hubspot Sales

JANUARY 26, 2023

What is digital entrepreneurship? The Benefits of Digital Entrepreneurship How To Become a Digital Entrepreneur Digital Entrepreneurship Examples Digital businesses include ecommerce companies, blogs, social media influencer accounts, software solution development, and marketing firms. That’s especially true in retail.

Digitalization 102

Digitalization eCommerce Finance Internet 102

PandaDoc

MAY 13, 2024

You already know who your customers are — but do you know what makes them tick and drives their decision-making? There’s no doubt about it: understanding customer behaviors and the reasons behind them can not only help you close deals but is a surefire way to keep buyers happy and fulfill the dreams of every sales lead.

Emotional Intelligence 52

Emotional Intelligence Decision-making Sales e-Learning 52

Brooks Group

FEBRUARY 16, 2024

This blog post dives into how you can develop these three sales differentiation skills to set yourself apart. He was so good I wanted his help buying a new dishwasher, no matter what store he sold for. They understand what people want and need, and they understand emotional triggers. The truth is you buy from people you like.

Emotional Intelligence 82

Emotional Intelligence Sales Sales Training Decision-making 82

SmartKarrot

FEBRUARY 12, 2021

The plethora of solutions or blogs may not be useful when it comes to gaining insight and knowledge. SaaS (software as a service) companies have seen an exponential growth in the business sphere. The 20 Best SaaS Blogs You Must Follow. The blog is run by Dan Decker, a SaaS industry expert. . Like what you are reading?

Software 23

Software Software B2B Decision-making 23