Red Star Kim

MAY 11, 2023

Why are brands important? The course also offers a helpful brand creation plan and a brand plan template (brand essence, brand assets, brand protection and brand strategy). It’s interesting to see how brand management has developed.

Management 130

Management Co-Creation Publishing Leadership 130

Red Star Kim

NOVEMBER 13, 2023

Private client management and marketing: Business plans, recruitment, assessments and automation. Core challenges for private client law leaders The core challenges identified throughout the day were the interlinked topics of business plans, recruitment, assessments and automation. 10 reasons why (kimtasso.com).

Business Planning 147

Business Planning Emotional Intelligence Marketing Management 147

Red Star Kim

DECEMBER 18, 2023

In early December we welcomed 15 delegates to a PM Forum “Be more strategic” workshop. The workshop covered strategic thinking, business strategy and marketing and business development (MBD) strategy. But it’s important to ensure there’s a holistic overview from a marketing perspective”.

Marketing 130

Marketing Strategic Thinking Artificial Intelligence Stakeholders 130

Mike Kunkle

MAY 30, 2023

It requires a wide range of knowledge, skills, capabilities, practices, and mindsets, as well as mental toughness, emotional maturity, and, often, the ability to influence without authority. It’s organizational behavioral change management, for sure, and requires both smart and hard work. Therefore, enablement is hard work. This remains true.

Decision-making 295

Decision-making Sales Training Sales Stakeholders 295

Red Star Kim

NOVEMBER 9, 2023

This one is equally helpful for experienced leaders and students first grasping the principles of strategic thinking. The author clarifies the strategic process while guiding the reader through it to create a new strategic mindset. He’s clearly an advocate for scenario planning.

Strategic Thinking 147

Strategic Thinking Decision-making Innovation Facilitation 147

Red Star Kim

DECEMBER 22, 2022

At the “Being more strategic” PM Forum workshop a week or so ago, half of the delegates were in management roles. Be more strategic – PESTLE, Positioning and Plans. Export and import issues (supply chain issues from Brexit). Many were attached to specific practice groups and some had firm-wide roles. Sociological.

Supply Chain 147

Supply Chain Government Transportation Digital Transformation 147

Red Star Kim

MARCH 6, 2023

At the start of March, there was an online PM Forum workshop on “Being more strategic ”. Delegates were from legal and accountancy firms with roles as varied as marketing, digital marketing, business development, PR and key accounts (executives, managers and a director). The starting point for strategy is analysis. We join our internal dots.

Strategic Thinking 130

Strategic Thinking Cybersecurity Digitalization Stakeholders 130

Red Star Kim

FEBRUARY 8, 2024

Why are segmentation and targeting critical to marketing and business development success? At the recent Business Development for Professionals – 2024 Virtual Conference – MBL Seminars I presented a session entitled “Supporting Fee-Earners in Sales Targeting”. The second question is “ Where will we play?”.

Value Proposition 130

Value Proposition Key Account Management Digitalization Sales 130

Hubspot Sales

JULY 19, 2018

It’s important to get the industry news, trends, and marketing advice you need quickly, so you can get back to what real estate is all about -- helping your clients. So, I’ve put together a carefully curated list of the best real estate blogs to follow in 2018. Real Estate Blogs Every Realtor Should Read in 2018. Happy reading!

Investors 129

Investors Finance Marketing Construction 129

Mike Kunkle

NOVEMBER 23, 2023

This is a complex topic that is beyond the scope of one blog post, but I will do my best to provide a solid kickstart for you and offer what I hope will be some helpful perspective and good resources to continue to pursue. This is why Buyer Acumen is the first block in the Building Blocks of Sales Enablement framework.

Sales 258

Sales Finance Decision-making Profitability 258

Red Star Kim

JULY 11, 2022

This is a summary (and an additional learning resource for delegates) of last week’s M&BD planning workshop through the PM Forum. Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure. Engage fee-earners in the M&BD planning process. There were many reasons for this.

Innovation 130

Innovation Marketing Stakeholders Value Proposition 130

Red Star Kim

NOVEMBER 17, 2023

Over two years the 25-person marketing team introduced market research, marketing planning and analytics. Differentiating the firm and finding a value fit with clients were priorities. This was followed by a series of brand strategy days where five-year plans were developed. Some competitors enjoyed 2.5

Marketing 130

Marketing Key Account Management Innovation Account Management 130

Mike Kunkle

AUGUST 8, 2023

Click the image to view a larger version] Barrier 2: Short-Term Focus vs. Long-Term Strategy In the fast-paced world of business, the allure of short-term gains can often blind leaders to the importance of long-term strategy. However, achieving the highest levels of growth remains a challenge for many. The result?

Sales 188

Sales Prioritization Innovation Leadership 188

Mike Kunkle

NOVEMBER 26, 2022

Here is what Felix had to say when we launched: Why Did We Create this Learning Experience? Here is what Felix had to say when we launched: Why Did We Create this Learning Experience? . Why did we build the course this way? You RESULTS probably RESULTS see RESULTS a RESULTS key RESULTS theme RESULTS emerging RESULTS here.

Sales 200

Sales Leadership Transportation Sales Training 200

Planview

FEBRUARY 14, 2024

In this blog post, we’ll delve into how to maximize value within the first 12 months of using a value stream management (VSM) solution. The value of visibility and predictability To begin our journey into the first 12 months of using a VSM solution, let’s first understand why visibility and predictability matter.

Management 64

Management Organization Stakeholders Onboarding 64

Mike Kunkle

NOVEMBER 21, 2023

Maintenance and Filter Replacement: Scheduled maintenance plans and filter replacement services to keep systems running at peak efficiency. The Scenario Your employer, AirCo Solutions, sells high-quality air filtration systems commercially. The story, all names, characters, and incidents portrayed in this production are fictitious.

Acquisition 272

Acquisition Sales Decision-making Account Management 272

Account Manager Tips

OCTOBER 18, 2022

It's also important that you finish the year strong so your client sees a clear return on investment from your partnership. Get a glimpse of their vision for the 2023 and how they plan to achieve them. Plans and forecasts are already underway if not finalised. Table of Contents. What do I do with the information? Guess what?

Key Account Management 130

Key Account Management Suppliers Account Management Construction 130

Account Manager Tips

OCTOBER 12, 2022

It's also important that you finish the year strong so your client sees a clear return on investment from your partnership. Get a glimpse of their vision for the 2023 and how they plan to achieve them. Plans and forecasts are already underway if not finalised. Table of Contents. What do I do with the information? Guess what?

Key Account Management 130

Key Account Management Suppliers Account Management Management 130

Arpedio

JANUARY 9, 2024

Elevating Account Management Through Metrics and KPIs Explore ARPEDIO's Account Management Software ← Back to blog As companies strive to build lasting relationships with their clients, the need for effective Account Management strategies and tools becomes paramount. Ready to streamline your account planning? Let's talk!

Account Management 52

Account Management Management Client Relationships Account Planning 52

Red Star Kim

JUNE 27, 2023

Probably one of the most important reasons was that early involvement was more likely to secure buy-in from the outset. You can also promote discussion of “What good looks like” Entrepreneurship – Obtain ideas for new markets to target or gain insights to develop differentiated positioning or value propositions at structured brainstorms.

Leadership 130

Leadership Management Stakeholders Communication 130

Mike Kunkle

FEBRUARY 5, 2023

“As in other studies we’ve done, this year’s enablement study found that sales process and sales methodology adoption rates above 75% resulted in above-average gains for revenue plan attainment, quota attainment, and win rates, with a big boost at adoption rates greater than 90%.” increase in revenue plan attainment 17.1%

B2B 198

B2B Sales Decision-making Negotiation 198

Brooks Group

MARCH 25, 2024

That’s why many leading sales organizations are turning to The Brooks Group’s IMPACT Selling ® program to equip their teams with proven selling skills that get measurable results. It led to 2023 being a record year for us—20% above plan.” Only 69% of underperforming teams follow their sales process. What is IMPACT Selling ® ?

Negotiation 81

Negotiation Sales Training Decision-making Sales 81

Red Star Kim

SEPTEMBER 8, 2023

Why commerciality for M&BD? Context and curiosity drive commerciality and pricing By exploring key themes in commerciality and entrepreneurship, we saw why risk management and anticipating return on investment (ROI) is critical when making the business case for marketing investment. From leaders asking “Why?”

Procurement 147

Procurement Value Proposition Finance Artificial Intelligence 147

Red Star Kim

MARCH 22, 2023

The importance of professional relationships The need for your network to extend beyond your industry “bubble” to underpin leadership challenges is one supported by the research quoted in Range – How generalists triumph in a specialized world” by David Epstein (kimtasso.com). And quick to read at just 150 pages.

Leadership 130

Leadership Media Client Relationships Innovation 130

DemandFarm

MAY 13, 2024

You will have a fair idea on how much money is going to come in so you can make your financial plans better for investments and expansions. However, it’s important not to solely compare your retention rate against the industry average. This goodwill is a crucial metric, particularly during a business’s growth phase.

Account Planning 52

Account Planning Key Account Management Client Relationships Communication 52

AchieveIt

JULY 10, 2023

Strategic planning is an essential part of any organization’s ability to grow and fulfill its mission successfully. But we see many organizations make a critical error in their strategic planning process: They don’t build both accountability and visibility into their planning and execution. They lack visibility.

Decision-making 52

Decision-making Stakeholders Leadership Organization 52

Red Star Kim

JANUARY 28, 2024

And to adjust the plan to reflect employees’ concerns and views. And to adjust the plan to reflect employees’ concerns and views. To develop empathy with those going through change programmes, we attempted an exercise using a personal change planning model. Leaders need to have a connection with and the trust of their people.

Emotional Intelligence 130

Emotional Intelligence Leadership Management Facilitation 130

OnStrategyHQ

APRIL 24, 2023

As your organization begins to sketch out what your strategic plan might look like, it’s likely to come to your attention that you’ll need to gain consensus around what your key performance indicators will be and how they will impact your organization. If you haven’t thought much about your KPIs yet, that’s okay. We can help!

Profitability 105

Profitability Publishing CRM Insurance 105

Red Star Kim

DECEMBER 5, 2023

Others commented on the value of Home – Vuture – a system designed for professional services – for event marketing and noted its facilities to retain dietary requirements and other preferences. In November it was a full house for the PM Forum’s Proactive marketing and business development executive online workshop.

CRM 130

CRM Marketing Interpersonal Skills Client Relationships 130

AchieveIt

NOVEMBER 1, 2023

It leads you to wonder — why do some companies struggle while others blast through the ceiling and achieve phenomenal growth? The secret often lies in strategic planning. And while, yes, strategic plans contain tasks, without goals, objectives and strategies to provide context, the tasks are meaningless.

Energy and Utilities 52

Energy and Utilities Decision-making Innovation Business Planning 52

Red Star Kim

MAY 16, 2023

A key theme from the workshop was Assertive communication: The importance of voice. This helps everyone to be clear about the plan and outcome expected People are considered effective when they accomplish what they set out to accomplish – so stating your needs and goals, and reinforcing this with the way you explain them is important.

Communication 130

Communication Brainstorming Decision-making Marketing 130

PandaDoc

MAY 9, 2024

The four factors of sales velocity are number of opportunities, average deal value, win rate, and sales cycle length. The four factors of sales velocity are number of opportunities, average deal value, win rate, and sales cycle length. Well, the higher the value, the more money your business generates due to a combination of variables.

B2C 52

B2C Sales e-Learning Software 52

Planview

JANUARY 17, 2024

In this blog post, we’ll uncover why dedicating resources to tackle WIP and bottleneck resolution can lead to long-term time and resource savings. Portfolio Prioritization Prioritize projects and initiatives based on their strategic importance, regulatory impact, and potential returns.

Financial Services 59

Financial Services Management Prioritization Facilitation 59

Strategic Communications

NOVEMBER 24, 2022

In a digital world where literally anyone can be a “publisher,” I’m often asked why (or if) public relations (PR) is still important for marketers. This needs to be done strategically, though, to be most effective. Strategic PR: Doing it Right. My answer: It definitely is! Through our own experience.

Marketing 52

Marketing Publishing Digitalization Advertising 52

Arpedio

MAY 10, 2023

Why Key Account Management is Essential for Business Success ← Back to blog In today’s fast-paced business world, simply acquiring new customers isn’t enough – you need to keep them coming back for more. Key Account Management vs. Strategic Account Management 3. That’s where Key Account Management (KAM) comes in.

Key Account Management 52

Key Account Management Account Management Management Profitability 52

Red Star Kim

JUNE 1, 2023

Whilst there are many ways to differentiate (see below) it does imply that you will consider – from the client’s perspective – how your firm’s offering or value proposition is different from the competitors. There’s an introduction to value propositions at: What is a value proposition or USP – and how do I create one?

Value Proposition 130

Value Proposition Innovation Marketing Media 130

Red Star Kim

FEBRUARY 14, 2023

At the start of February it was a full house of delegates from accountancy, law and consultancy firms (including from Hong Kong) at the PM Forum ’s “Coaching and Consulting skills for marketing and business development professionals”. Delegate views and poll results are shown below. We also talked about creating psychological safety.

Emotional Intelligence 130

Emotional Intelligence Marketing Stakeholders Communication 130