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11 digital marketing communication tips to increase conversions

Nutshell

Regardless of whether you are communicating via email marketing , social media , or digital ads , there are always ways to improve your messaging. Make the Benefit Clear. For example, if you are selling an experience, describe how the trip will make them feel refreshed and reinvigorated, ready to return home with new energy.

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Top Tactics for Selling to a Buying Committee

Brooks Group

Bigger deals usually mean bigger committees, which present unique challenges compared to selling to an individual decision maker or even a small group. Lack of clear authority, conflicting priorities, and the logistics of keeping 7, 10, or 12 people in the loop make the B2B buying process an increasingly tough sale.

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The OODA Loop

Flevy

Decision Making is critical for every business. Military strategists apply their training and experience to devise battle plans and make quick decisions aimed at achieving specific objectives. It’s a tool that military forces use to plan and execute strategic decisions. Enables prompt, objective decisions.

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IMPACT Selling®: How to Unleash Revenue Potential with Sales Team Training

Brooks Group

The IMPACT sales training program begins with a sales assessment of each participant to understand their behavioral patterns, communication styles, and decision-making processes. This levels the playing field and makes sales cycles and revenue more predictable. It increases sales effectiveness and efficiency.

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Zaltman Metaphor Elicitation Technique (ZMET) Framework

Flevy

Key Development : The inspiration for ZMET came from Zaltman’s experiences in Nepal, where he observed the impactful role of nonverbal communication among locals who did not share a common language. This highlighted the universal effectiveness of images and metaphors in communication. Do You Find Value in This Framework?

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Sales and Emotional Intelligence: How to Hire Your Next Top Performer

Brooks Group

Social Skills Social skills are the ability to be socially aware, make meaningful connections, build rapport , and maintain relationships over an extended period of time. Look for empathy, communication skills, conflict resolution.) Social Skills: Do they make eye contact? How did you approach it? How do you build rapport?

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Pros v. Cons of a Sales Career

Brooks Group

This blog post takes a deep dive into the key benefits and drawbacks of the sales profession to help you make an informed decision. Commission-based pay and fluctuations in sales volume can make it challenging to predict your monthly or annual income. This can make it difficult to maintain a healthy work-life balance.