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Top Tactics for Selling to a Buying Committee

Brooks Group

Finance, operations, and management, oh my! Bigger deals usually mean bigger committees, which present unique challenges compared to selling to an individual decision maker or even a small group. These stakeholders typically fall into four primary categories: Decision Makers Decision makers hold the ultimate authority for the purchase.

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Pros v. Cons of a Sales Career

Brooks Group

This blog post takes a deep dive into the key benefits and drawbacks of the sales profession to help you make an informed decision. Professional Opportunities Sales roles exist in virtually every industry, from technology and healthcare to retail and finance. This can make it difficult to maintain a healthy work-life balance.

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Leadership, emotional intelligence and teams in change management

Red Star Kim

“The secret of change is to focus all of your energy, not on fighting the old, but on building the new” Socrates Emotional intelligence and change Emotions during change Convincing people of the rational need for change – making the business case – is relatively easy. Winning their hearts – and emotional commitment – is tougher.

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The Best Way to Prepare for an Executive Presentation [+ Checklist]

Account Manager Tips

Imagine you're at the front of a boardroom about to make a presentation. Make your first impression count The goal of any executive level presentation is to make sure everyone immediately feels this will be time well spent. DOWNLOAD NOW. Measure and communicate value in a way that means something to them.

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Consultative Selling Tips: How to Sell to Procurement Managers

Brooks Group

Buyers generally make up their minds in the first few seconds whether the time spent with you is going to be valuable. This makes it far more likely they will listen to you—and that you’ll make the sale. They make buying decisions about products and services they don’t personally use.

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22 tips on being a persuasive writer in professional services

Red Star Kim

Make your content stand out. How can I improve my cross cultural communication (kimtasso.com) Curiosity Humans are curious. An example might be: “Five things every Finance Director asks” or “What every General Counsel considers when choosing a law firm”. Stories were the original form of communication – before writing existed.

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Being more strategic – Case studies and insights (Ireland May 2023)

Red Star Kim

Competitor strategies had to be inferred from the wide range of publicly-communicated content. However, the business rebranded its £13 billion digital communications arm (30 global agency brands) in Spring 2022 from Interactive to Song. This enables early action to position your firm appropriately.