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Zigging When They Zag: The Potential of Traditional Marketing Communication

Strategic Communications

.” But with so much activity in the digital environment, sometimes it takes a different approach to stand out: recognizing the value in capturing attention through traditional, non-digital, communication channels. Kathy Bennett is CEO and founder of Bennett Packaging , a company with a focus on the physical.

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Book review: The Strategy Book by Max McKeown

Red Star Kim

Being easy to read, short and jargon-free The Strategy Book (FT Publishing, 2012) is a considerable achievement bearing in mind the subject matter. He mentions innovation expert Clayton Christensen who suggests that success from what you are doing stops you seeing what you should do next. He’s clearly an advocate for scenario planning.

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A Study in Contrasts: Companies That Go the Distance, and Those That Don’t…

Strategic Communications

Lack of Innovation and Differentiation: Some of these brands failed to innovate and offer unique value propositions that set them apart from the competition. Apple has maintained its position as a market leader, consistently innovating and introducing new products that captivate consumers, such as the iPhone, iPad, and Apple Watch.

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Preparing M&BD professionals for the future – learning, skills and knowledge transfer

Red Star Kim

But there are different proficiency levels The McKinsey Modern Marketing model (2020) which splits capabilities from enablers I like the inclusion of neuroscience, predictive, innovation and adaptability skills in the 2018 advanced marketing management model of Dimitriadis, Dimitriadis and Ney Ever changing digital marketing skills frameworks – see, (..)

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Conversation skills book review 3: Conversational intelligence – How great leaders build trust and get extraordinary results by Judith E Glaser (2014)

Red Star Kim

I often wonder whether the perceived conversation skills gap was caused by the imposed isolation during the Covid lockdowns or a by-product of the digitisation of communications. First, it looks at the way leaders communicate with their people and help shape organizational culture.

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Book review: The Management Shift – How to harness the power of people and transform your organization for sustainable success by Vlatka Hlupic

Red Star Kim

This 2014 book by Professor Vlatka Hluplic didn’t appear on my radar but I had the privilege of meeting the author through my work with the Managing Partners Forum. It focuses on people, purpose, collaboration and innovation. I completed my MBA two decades ago although I consume the latest management books voraciously.

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KPI Management: New Product Development KPIs

Flevy

New Product Development (NPD) is a critical driver of growth and innovation for businesses across industries. NPD is central to organizations looking to maintain or establish a competitive edge, enabling them to capitalize on emerging opportunities and meet evolving customer demands.