Remove from-surviving-to-thriving
article thumbnail

Ten insights on the future of SAM

Strategic Account Management Association

Whether you’re struggling to survive the pandemic or thriving and experiencing unprecedented growth, one thing is clear: We are experiencing radical shifts in how we conduct business with our most strategic customers. At the 2020 SAMA Annual Conference (held virtually Nov. Centralized beats diffused. Agility is the new stability.

article thumbnail

The Future of SAM – Revisited

Strategic Account Management Association

This blog post is based on a keynote presentation from the 2021 SAMA Annual Conference. After 14 months of chaos, now is the time for SAMs to learn from the past and prepare for the future. From all this, we stress tested long-held views about strategic account management. The future is now. Panelists: the three experts of SAM.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Enterprise Transformation: What Is It and How Is It Done? | KaiNexus

Kainexus

In today's fast-paced and ever-evolving business landscape, enterprise transformation has emerged as a strategic imperative for organizations seeking to thrive in the face of unprecedented disruption and uncertainty.

article thumbnail

Got CXM? Why customer experience management isn’t just a nice-to-have for strategic account management

Strategic Account Management Association

Does introducing CXM mean implementing a completely separate system from my existing CRM? By Raj Parekh, Partner, CuebridgeCX. According to Gartner, it’s the “ new competitive battlefield.” Per Forrester, 84 percent of firms aspire to be leaders. It is absolutely essential to success today. This is where CXM shines. In a word: No!

CXM 520
article thumbnail

FROM EXECUTIVE SPONSORSHIP TO EXECUTIVE ENGAGEMENT

Strategic Account Management Association

I find it valuable to rebrand the concept from executive sponsorship to executive engagement. This name implies buy-in from the executive and the “be-in” mindset. For many of them, it was their belief that being an executive sponsor amounted to being a name on a slide and a lifeline when a critical issue or problem arose.

article thumbnail

What are the Top Challenges Facing CROs and Sales Leaders?

Upland

Through account planning best practices, Scott’s team built a network of supporters within the account that ensured the ultimate defense. Solidifying strategic positions like these can go a long way in insulating a business from even uncertain economic times. Contemporary trends have compounded the difficulty of recruiting.

article thumbnail

B2B Book Club Selection (July 2022)

Account Manager Tips

Here's are the selections for July 2022, and a sample from last month's winner, Elite Sales Strategies by Anthony Iannarino. The Stress Code: From Surviving to Thriving Why this book? Every month inside The KAM Club , members vote for a book of the month. Account Manager Tips · 1. The One-Up Sales Conversation.

B2B 130