Holden Advisors

JANUARY 25, 2022

Spoiler alert: Lowering prices on a high-value product in a competitive market will rarely drive long-term growth. Here’s what to do with your competitive pricing strategy instead. You’re eventually going to ask yourself, should we lower the price to adapt to new market dynamics? That’s the reward.

Marketing 195

Marketing Customer Value Profitability Innovation 195

Holden Advisors

JULY 9, 2021

Is it possible to double your price and not lose any customers? The client had marginally raised their price in the past, and our analysis showed something peculiar – negative elasticity. As price went up, so did volume. Competitive research further supported the analysis, as most of the competition had a higher price.

Negotiation 195

Negotiation Communication Leadership Sales 195

Software Sales Guru

DECEMBER 6, 2021

4 Rules of Price Concessions When a buyer puts pressure on a seller, the seller’s natural reaction is to start offering concessions. Before giving any concessions, savvy sales negotiators will deploy the mobile defense plan to politely, but firmly, stand behind the price.

Negotiation 147

Negotiation Software Software Sales 147

Hubspot Sales

MARCH 18, 2024

Welcome to “The Pipeline” — a weekly column from HubSpot, featuring actionable insight from real sales leaders. Research shows there is a weapon you can use to increase your sales performance — a sales strategy that's effective no matter where you work or what you sell. What is this sales strategy, you ask?

Advertising 103

Advertising Sales Marketing 103

Holden Advisors

OCTOBER 12, 2021

Pricing strategies are often the last thing entrepreneurs tackle before launching new businesses. Price too high and you lose potential customers. To point you in the right direction, here’s a quick step-by-step product pricing strategy to help entrepreneurs get it right. Step 4: Price as High as You Can.

e-Learning 195

e-Learning Software Software eCommerce 195

Engage Selling

JUNE 17, 2022

Discover six ways to handle price increases like a sales pro! Price increases are a big part of life now, but most sellers can’t be like the local gas station … Read More. The post 6 Ways to Handle Price Increases Like a Sales Pro first appeared on Colleen Francis - The Sales Leader.

Sales 118

Sales Client Relationships Account Management Sales Leadership 118

Help Scout

AUGUST 22, 2023

Learn about 10 pricing strategies based on the science of consumer behavior for inspiration and insight on how to effectively set your prices. Read the full article

Sales 95

Sales 95

Brooks Group

MARCH 8, 2023

View this week's video How Do I Help My Team Get the Pricing They Want? Helping salespeople arrive at the price they want is a multi-step, dynamic process with all prospects. It’s not just something a sales rep deals with at the end of the sale. There are four steps to get buyers to agree to your company’s pricing.

Sales Training 82

Sales Training Decision-making Marketing Leadership 82

Hubspot Sales

NOVEMBER 26, 2021

Discount pricing is borderline omnipresent. We've all seen retail outlets offering sale prices or "buy one, get one free deals" — and for good reason. Here, we'll dive into the concept a bit further, review who it works best for, see some discount pricing examples, and review the method's pros and cons.

Retail 123

Retail eCommerce Profitability Construction 123

Hubspot Sales

MARCH 15, 2021

For many companies, pricing strategy essentially amounts to guesswork — shooting in the dark and hoping they land on prices that customers are willing and happy to pay. That said, pinning down an optimal price for a product or service is admittedly easier said than done. Pricing Based Solely on Undercutting Your Competition.

Sales 110

Sales Profitability Publishing Value Proposition 110

Sales Gravy

FEBRUARY 2, 2022

On this episode of the Sales Gravy podcast, Jeb Blount (author of Selling the Price Increase) and Donald C. Kelly (host of the Sales Evangelist podcast) discuss how to approach customers with price increases. At Sales Gravy we are constantly adding free sales training resources to our growing library of downloads.

Sales Training 117

Sales Training Sales 117

Hubspot Sales

MAY 16, 2022

Obviously, that figure has massive implications for businesses of all sizes, and several business owners are faced with a question that's every bit as uncomfortable as it is pressing: What do we do about our prices? Tips for Fair Inflation-Driven Pricing. Comprehensively reevaluate your pricing strategy.

Logistics 101

Logistics Decision-making Suppliers Banking 101

Hubspot Sales

AUGUST 21, 2023

Price negotiation is central to virtually every sales process, and understanding how to properly prepare for one can be a big help in reducing stress and improving results — especially if you're new to the process. 10 Key Steps to Preparing for a Successful Price Negotiation 1. Confirm that there is actually a deal to negotiate.

Negotiation 76

Negotiation Decision-making Sales Management 76

Hubspot Sales

JUNE 1, 2021

Deciding how to price your products and services can be challenging. High prices may scare customers away, but low prices may mean you’re underselling yourself and your effort. Buyers also have a reservation price, and it’s the maximum amount they would be willing to pay for what you have to offer.

Negotiation 98

Negotiation Transportation Profitability Sales 98

QYMATIX

MARCH 19, 2024

AI in Wholesales and Industrial Distribution: The Winds of Change in B2B Sales. In the world of B2B sales, where specialist wholesalers in Germany cater to 5,000 to 10,000 customers and juggle an inventory of 20,000 to 100,000 items , the winds of change are blowing more robustly than ever. Let's get started!

B2B 52

B2B Digitalization Suppliers Sales Analytics 52

Hubspot Sales

NOVEMBER 1, 2021

When we buy these optional items, they’re usually priced using a strategy called optional product pricing. Read on to learn more about optional product pricing, examples from companies you may be familiar with, and outline considerations for using the strategy. Optional Product Pricing vs. Captive Product Pricing.

Manufacturing 90

Manufacturing Retail Software Software 90

Account Manager Tips

NOVEMBER 9, 2020

Is there anything worse a key account manager has to do than tell clients about a price increase? Your company says to get the price rise across the line while your clients refuse to accept. Preparation Planning is everything when telling clients about a price increase. Warren Buffet said "Price is what you pay.

Negotiation 130

Negotiation Account Management Key Account Management Communication 130

Brooks Group

FEBRUARY 21, 2023

View this week's video Providing Value Stops You From Competing on Price Too many salespeople use their competition’s lower prices to justify offering discounts, reducing margin, and for the sake of the sale, giving away most of the company’s profit. Sales is a function of margin.

Negotiation 71

Negotiation Value Proposition Sales Training Retail 71

Hubspot Sales

MARCH 9, 2021

Now, I'm going to go out on a limb and guess he wasn't talking about pinning down a pricing strategy for your business, but that quote still applies in that context — although maybe with a little less dramatic flair. Pricing objectives are an essential component to consider when pinning down an ideal price point.

Profitability 128

Profitability Decision-making Prioritization Marketing 128

Account Management Skills

FEBRUARY 5, 2024

If you’ve ever wondered if you’re pricing your services in the right way, this one is for you. Why agencies don’t lose pitches on price alone 2. How agencies price to ensure a healthy profit margin 3. Typical mistakes agencies make when pricing 4. Alfie Wenegieme , Managing Partner at Cactus, joins me and he shares: 1.

Profitability 52

Profitability Account Management Account Growth Onboarding 52

QYMATIX

JUNE 28, 2023

Most companies in the B2B sector have so far adjusted their prices based on factors such as production costs, competitive prices and supply and demand. Especially in the current situation, both wholesalers and manufacturers are struggling with rising raw material prices. Note: The courses are only available in German language.

B2B 40

B2B Sales Analytics Key Account Management Manufacturing 40

QYMATIX

OCTOBER 11, 2022

This article describes a step-by-step introduction to price corridor analysis with Excel. You will learn the meaning of a price corridor and how to create a price corridor in Excel from a list of sales transactions in your ERP system. What is the price corridor?

B2B 52

B2B Negotiation Profitability Transportation 52

Hubspot Sales

MAY 28, 2019

Setting prices for your products can be tough. Set prices too high, and you miss out on valuable sales. Thankfully, pricing doesn’t have to be a sacrifice or a shot in the dark. If only pricing was a simple as its definition. It’s not uncommon for entrepreneurs and business owners to skim over pricing.

Profitability 133

Profitability Retail Digitalization Software 133

Hubspot Sales

JULY 28, 2020

What do the Microsoft Office Suite and two reduced-price white chocolate macadamia cookies with the purchase of a six-inch Spicy Italian sub at Subway have in common? But there's one key element that brings them together, and that's the way they're priced. Pure Price Bundling. Mixed Price Bundling. Not too much.

Energy and Utilities 92

Energy and Utilities Profitability Banking Construction 92

Hubspot Sales

DECEMBER 2, 2020

I'm referring to the most quintessential down-to-brass-tacks statement a prospect can offer: "Just tell me the price.". It's a frank, no-nonsense concern that can put some of the best sales reps on their heels. She says, "It's simple — when someone says, 'Just tell me the price,' I just tell them the price.

Sales 126

Sales Digitalization Marketing 126

Hubspot Sales

JANUARY 21, 2021

The companies you buy from know that you need both the film and the games to make these products work, so they sell the core product, the Xbox or film camera, separate from the accessory product, games or camera film, in order to inspire more sales. Captive product pricing can boost sales and increase profit margins.

Manufacturing 90

Manufacturing Software Software Profitability 90

Hubspot Sales

FEBRUARY 9, 2022

This is an everyday example of price tiering that gives the seller more opportunities to convert leads and the buyer more options to fit the experience and price they desire. What is tiered pricing? Merchants who offer a variety of pricing plans or packages to their prospects are likely operating on a tiered pricing model.

Software 103

Software Software Marketing Meetings 103

Engage Selling

JULY 9, 2021

As the post-pandemic landscape continues to reveal itself in today’s marketplace, price increases are a defining characteristic…and a pain point for many of us. But in others, the spikes are meteoric, due … Read More » The post When Prices Go Up, Sellers Get Down to Business first appeared on The Sales Leader.

Marketing 126

Marketing Sales Business Growth Communication 126

Hubspot Sales

JANUARY 26, 2021

Consistency is, well, consistent in a lot of fields, and pricing is no exception. Certain goods' and services' prices can be extremely resistant to change — they're prices that stick and are, naturally, referred to as sticky prices. Here's some insight as to why a company might embrace rigid pricing.

Advertising 103

Advertising Logistics Construction Negotiation 103

QYMATIX

DECEMBER 4, 2023

In particular, the companies surveyed see themselves threatened by digital platforms when it comes to pricing (62%). But wait, is dynamic pricing the answer? Increased price transparency and the attractiveness of digital sales channels are major challenges. B2B sales have traditionally been about long-term partnerships.

B2B 40

B2B Artificial Intelligence Sales Analytics Manufacturing 40

QYMATIX

NOVEMBER 9, 2021

Pricing Analytics in B2B: The Price Corridor. Pricing policy decisions are of enormous importance for companies due to their straight impact on profits. However, the targeted and systematic design of price management poses considerable challenges for companies in many different industries. What is a price corridor?

B2B 52

B2B Profitability Negotiation Transportation 52

Hubspot Sales

JUNE 3, 2022

Imagine not having to take other companies’ pricing strategies into account when deciding how much you’ll sell your products for — or being the company that sets the standard for pricing in your space. That's the premise behind a prominent pricing strategy known as price leadership. Types of Price Leadership.

Leadership 86

Leadership Marketing Profitability Innovation 86

Hubspot Sales

FEBRUARY 11, 2022

One of the most common examples of economy pricing happens on an airplane. Then, they use economy pricing to fill standard seats on the plane at a lower price. Then, they use economy pricing to fill standard seats on the plane at a lower price. It's a no-frills option that appeals to price-sensitive customers.

Food and Beverage 82

Food and Beverage Advertising Retail Profitability 82

Hubspot Sales

AUGUST 4, 2020

Sales are sort of stagnant, and as far as you can tell, consumer interest in your brand is waning. You could restructure your entire sales process. One of the best ways to do that is through a practice known as promotional pricing. Promotional pricing is a quick-hitting, effective practice that's generally best done in doses.

eCommerce 111

eCommerce Retail Advertising Profitability 111

The Center for Sales Strategy

APRIL 15, 2022

> Should Business Owners Be Raising Their Prices Right Now?– We asked the President of The Great Game of Business, Darin Bridges if he thinks business owners should be raising their prices right now. When the economy goes down — it's not the time to be asking for price increases. "I walk slowly, but I never walk backward.".

125

125

QYMATIX

MARCH 19, 2024

AI in Wholesales and Industrial Distribution: The Winds of Change in B2B Sales. In the world of B2B sales, where specialist wholesalers in Germany cater to 5,000 to 10,000 customers and juggle an inventory of 20,000 to 100,000 items , the winds of change are blowing more robustly than ever. Let's get started!

B2B 40

B2B Digitalization Suppliers Sales Analytics 40