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A Four-Step Pricing Strategy for Startups that Works Every Time

Holden Advisors

Pricing strategies are often the last thing entrepreneurs tackle before launching new businesses. Price too high and you lose potential customers. To point you in the right direction, here’s a quick step-by-step product pricing strategy to help entrepreneurs get it right. Step 4: Price as High as You Can.

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10 Timeless Pricing Strategies to Increase Sales

Help Scout

Learn about 10 pricing strategies based on the science of consumer behavior for inspiration and insight on how to effectively set your prices. Read the full article

Sales 94
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Discount Pricing: Its Strategies & Practical Examples

Hubspot Sales

Discount pricing is borderline omnipresent. We've all seen retail outlets offering sale prices or "buy one, get one free deals" — and for good reason. Here, we'll dive into the concept a bit further, review who it works best for, see some discount pricing examples, and review the method's pros and cons.

Retail 126
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The Ultimate Guide to Pricing Strategies

Hubspot Sales

Setting prices for your products can be tough. Set prices too high, and you miss out on valuable sales. Thankfully, pricing doesn’t have to be a sacrifice or a shot in the dark. If only pricing was a simple as its definition. It’s not uncommon for entrepreneurs and business owners to skim over pricing.

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Price Bundling Strategy, Explained

Hubspot Sales

What do the Microsoft Office Suite and two reduced-price white chocolate macadamia cookies with the purchase of a six-inch Spicy Italian sub at Subway have in common? But there's one key element that brings them together, and that's the way they're priced. Pure Price Bundling. Mixed Price Bundling. Not too much.

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6 Strategies Buyers Use to Negotiate Price

RAIN Group

Some buyers are conditioned to try certain tactics to lower your price. Maybe they've read about negotiation in books or were trained to use pressuring strategies.

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High-Low Pricing Strategy: What It Is & How to Leverage It

Hubspot Sales

Pricing is one of the trickier, more delicate processes almost every business has to deal with. Demand and consumer preferences are volatile — and what you charge for your offering has direct implications on its perceived value and sales figures. High-Low pricing is often conflated with some similar pricing strategies.