Remove service-brands-special-challenges
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Tackling the Special Challenges of Building and Sustaining Strong Service Brands

Strategic Communications

Much of my work over the years has been with “service brands”—brands that are not tied to a particular product , but to the delivery of some type of service— educational services, healthcare services, energy services, engineering services, consulting services, etc.

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How Aramex’s Young SAM Program Provides Strategic Value and Impact

Strategic Account Management Association

Aramex services include international and domestic express delivery, freight forwarding, integrated logistics and supply chain management, and e-commerce solutions. The company has grown into a global brand and a market-leading express delivery and logistics services provider to the Middle East and other emerging economies.

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The Definitive Guide to Client Onboarding and Positive Customer Experiences

Nutshell

And you wouldn’t be alone—this is how many businesses introduce their clients to their products and services. So, what do you need to do to keep your customers engaged, happy, and loyal to your brand? Creating a specialized customer onboarding process is essential because of the immense benefits you’ll enjoy. Find out here.

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Lonely at (or on the way to) the top? Coaching solutions

Red Star Kim

So I’d like to alert you to a special offer on coaching sessions for the next few months. Special offer on coaching. From my coaching practice, I’ve identified five areas of current interest (my 5S© model ): Stress-test (Scrutiny and challenge of aims, plans and activities). Lonely at (or on the way to) the top?

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The “5th P” in the Marketing Mix: People

Strategic Communications

Developing and maintaining a strong brand for a service is significantly more challenging than developing and maintaining a strong brand for a product. Because a service is less tangible, more ephemeral—and often involves multiple “touchpoints” that really determine the “brand experience.” Recognizability.

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Future Marketing and Business Development Manager: Connections, Collaboration, Context, Creativity, Cause and Continuous learning

Red Star Kim

For complex projects we must collaborate with those in other functional specialisms such as finance, technology, people and innovation. And those who wish to deliver a great service and generate more work. We learn how they interpret the world and how they apply marketing and business development techniques to their challenges.

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28th PM Forum Conference: Organisational culture, mentoring, digital distraction, ESG and client experience (2023)

Red Star Kim

Doing more with less” remains a challenge. Book review: The Management Shift by Vlatka Hlupic (kimtasso.com) Panel on biggest challenges facing M&BD Leor chaired a star-studded line-up: Jeremy Ford (Skadden), Francis Mainoo (Moore Kingston Smith – sadly since the conference Francis has passed away.