Strategic Account Management Association

AUGUST 6, 2021

Form an organizational capability around co-creating products and solutions with our customers Redesign our philosophy around our customers’ needs Make a positive business impact on our customers’ operations Ingrain a deeply customer-centric vision and mission for sales. Dealing with the Pandemic – Customer Validation.

Supply Chain 520

Supply Chain Logistics Co-Creation e-Learning 520

Red Star Kim

FEBRUARY 8, 2024

And I’ve noted the highlights of the sessions by other speakers (How the BD function can be more influential, Rethinking your online strategy, Digital marketing maturity and Best practice for KAM) below. I’ve summarised the key points here as a supplementary learning resource for the delegates. Some automated systems (e.g.

Value Proposition 130

Value Proposition Key Account Management Digitalization Sales 130

Planview

JULY 22, 2022

As the world grows more and more digital, customers across every industry are expecting digital-first, timely assistance and support. As shown in this digital transformation in banking case study roundup, all businesses — including banks — have been forced to change and evolve with the times.

Digital Transformation 52

Digital Transformation Banking Digitalization Construction 52

Red Star Kim

MARCH 4, 2024

They fear making mistakes and don’t want to appear vulnerable. Their behaviour makes you feel irritated, inferior, worthless and stupid. They may make you feel stifled, stupid or untrusted. You need to avoid making mistakes or paying insufficient attention to detail. Please let me know if you’d like a copy.

Management 147

Management Communication Leadership Digitalization 147

Showpad

MARCH 11, 2020

Recently, our US-based team headed to Chicago while our EMEA Showpadders gathered in Ghent, Belgium for our 2020 Revenue Kickoffs (RKO). And as the Chief Customer Officer, I am more envirgorated than ever to partner with our customers to become best-in-class in sales enablement and digital transformation. Here are my three takeaways.

Digital Transformation 64

Digital Transformation Transportation Manufacturing Digitalization 64

Red Star Kim

JANUARY 23, 2023

We saw first-hand how a digital divide can cause problems in creating, maintaining and growing relationships. I conducted research to support a book on “Soft skills for lawyers” which was published in 2020. And the relentless rate of change and heightened competition means that you have to constantly update your technical skills.

Emotional Intelligence 130

Emotional Intelligence Communication Digitalization Publishing 130

Envisio

MARCH 27, 2024

In acting to create vibrant, resilient, and inclusive communities, involving local residents in the decision-making process is really important. Together, an organizational initiative that involved actively engaging residents through a variety of channels, including public forums, surveys, and digital platforms.

Government 97

Government Facilitation Decision-making Transportation 97

Zendesk

OCTOBER 27, 2021

Neesha Hathi, EVP & Chief Digital Officer for Charles Schwab, says that gives businesses a window to build and solidify trust for the future. But adapting its philosophy in a digital world meant rethinking what clients needed and wanted when it came to financial planning. billion interactions in 2020.

Digitalization 52

Digitalization Investors Government Finance 52

Red Star Kim

FEBRUARY 12, 2024

Understand their decision-making process. Make an emotional connection – Connect with your reader. Use inclusive language – Remove words and phrases that put people off Reduce – Make it more concise. Make it scannable – Are there sufficient sub-titles and sub-headings? Develop empathy. Conduct an interview?

Media 130

Media Financial Services Advertising Decision-making 130

Outbound Engine

DECEMBER 17, 2019

A chat service can help make this a possibility. That’s why using a chat service is one of our easy marketing ideas for 2020. Cyndi includes this on her website and contact information, further reminding customers and prospective customers what makes her stand out from other realtors. You read that correctly; need.

Marketing 85

Marketing Acquisition Decision-making Meetings 85

Red Star Kim

JUNE 7, 2023

The figures for this year’s survey show Republic of Ireland fee income rose by 12 per cent in 2021, compared with just 1% in 2020 Finance-Magazine.com – Ireland’s top accountancy firms roar back to double-digit growth in 2021 Accountancies and Tax Consultants revenue is expected to expand at a compound annual rate of 1.3%

Artificial Intelligence 130

Artificial Intelligence Transportation Digital Transformation Innovation 130

Red Star Kim

FEBRUARY 15, 2024

It’s worth touching on some related skills : Facilitating Essentially, facilitation is about making communication, interaction, collaboration or learning easier. Facilitation skills provide opportunities and resources to a group of people that enable them to make progress and succeed. Coaches and consultants use facilitation skills.

Facilitation 130

Facilitation Decision-making Emotional Intelligence Acquisition 130

Zendesk

DECEMBER 1, 2020

Digital transformation was already vital to surviving in the ever-evolving digital economy and meeting the ever-increasing customer expectations it generates. The importance of digital transformation isn’t under question. What is digital transformation? Digital transformation examples. That’s table stakes.

Digital Transformation 98

Digital Transformation Digitalization Customer Experience Supply Chain 98

Red Star Kim

MARCH 1, 2024

This is challenging as everyone is time poor and most communications are digital. This book explores how to manage these differences when communicating digitally Book review: Digital Body Language – How to build trust by Erica Dhawan (kimtasso.com). One size certainly doesn’t fit all.

Stakeholders 130

Stakeholders Decision-making Emotional Intelligence Communication 130

Hubspot Sales

MARCH 3, 2020

2020 Sales Strategies. Over the past decade, digital marketing has changed the way consumers make buying decisions. To succeed in 2020 and beyond, your sales approach needs to make similar strides. Now that we are well into 2020, data is only going to become more and more important.

Artificial Intelligence 90

Artificial Intelligence Sales Retail CRM 90

Red Star Kim

DECEMBER 18, 2023

However, top-down analysis and decision-making ensures that the various units are working towards the firm’s goals (a “one-firm approach”) and making tough choices between competing interests. And where people have developed their own strategy they are more likely to work towards its successful implementation.

Marketing 130

Marketing Strategic Thinking Artificial Intelligence Stakeholders 130

Zendesk

AUGUST 11, 2021

Service has moved from customers calling at the first sign of trouble to wanting to communicate with businesses on more convenient digital channels they’re already using in their personal lives—email, live chat, and messaging apps like WhatsApp and Facebook Messenger. How to build a successful digital-first service strategy.

Digitalization 64

Digitalization Customer Experience Decision-making Healthcare 64

Red Star Kim

SEPTEMBER 5, 2023

Neuroplasticity There’s a detailed section on brain basics (including explanations on neurons, neurotransmitters and brainwaves) for those who are unfamiliar with neuroscience which you’ll need to make sense of the later content of the book. And guidance on making best use of digital training technologies.

Facilitation 147

Facilitation e-Learning Emotional Intelligence Key Account Management 147

Zendesk

FEBRUARY 19, 2021

The rollercoaster of 2020 changed customer experience (CX) for good. The coronavirus pandemic accelerated businesses’ transition to a digital-first world. Forget multi-year plans for digital transition, CX is at a tipping point—meaning the time to act is now, or risk getting left behind. Explore the investment areas. Agile tech.

Digitalization 52

Digitalization Decision-making Customer Experience Organization 52

Red Star Kim

JUNE 15, 2023

42% Yes it’s all agreed 33% Yes but it changes 25% No How well do you understand the DMU and decision-making processes at your key clients?

Key Account Management 130

Key Account Management Account Management Management Client Relationships 130

Showpad

DECEMBER 31, 2019

It’s important to integrate buyers’ steps and the gates they have to go through to make a buying decision in internal selling processes. Because the performance impact this one-fifth of organizations could achieve was double-digit for the first time in 2019: a 17.9% Why is this trend ready for its breakthrough?

Value Proposition 119

Value Proposition Sales Customer Value Sales Management 119

Zendesk

FEBRUARY 11, 2021

Whether you spent it muting and unmuting yourself in meetings on Zoom, or logging your kids into online classrooms, it comes as no surprise that digital interactions have surged to an all-time high according to Zendesk’s Customer Experience Trends 2021 report. The shift to remote working wasn’t the only notable workplace development in 2020.

Digitalization 52

Digitalization Customer Experience Communication Remote Working 52

Red Star Kim

MAY 2, 2023

Following my past research (some of which was published in my 2020 book Essential soft skills for lawyers (kimtasso.com) ) I keep an eye out for the latest information relating to the soft skills (particularly leadership skills) most in demand and how these relate to the professional services sector.

Emotional Intelligence 130

Emotional Intelligence Leadership Decision-making Publishing 130

Red Star Kim

AUGUST 1, 2023

Find ways to make their lives easier and better. They can make it a firm priority to produce M&BD plans. Plan by stealth – Describe planning as something different: Goal-setting, decision-making, prioritising, making strategic choices, directing, choosing, focusing. Make it data-driven. Avoid templates.

Decision-making 130

Decision-making Marketing Business Planning Management 130

PandaDoc

SEPTEMBER 14, 2022

Script for reaching decision-makers. The best fit for reaching the companies with decision-makers that are unknown or difficult to reach. To be honest, when making cold phone calls, most of the time you meet generic staff members, not decision-making executives. These staff members are usually called gatekeepers.

Decision-making 52

Decision-making Sales e-Learning Software 52

Red Star Kim

AUGUST 14, 2023

Make your content stand out. As well as those designed for the digital age such as RACE (Reach, Act, Convert, Engage). Search Engine Optimisation Writing for digital channels involves SEO to drive traffic to your web site. SEO update for professional services (October 2020) (kimtasso.com) Show don’t tell Telling isn’t selling.

Artificial Intelligence 130

Artificial Intelligence Value Proposition Media Emotional Intelligence 130

Red Star Kim

AUGUST 18, 2022

During Covid, everyone realised the greater importance of digital marketing and the dearth of digital talent became apparent. While all marketing involves digital technologies, digital marketing as a specialism involves different techniques and skills. Make sure it’s a good one! Are reporting lines clear ?

Marketing 130

Marketing Digitalization Investors B2C 130

Strategic Account Management Association

APRIL 5, 2021

They make great paperweights, but if asked about specific details, most of us might offer an uneasy grin, knowing that we have companions-in-arms, equally guilty of shirking that responsibility to read altogether. So why on earth do we still bother with documents numbering hundreds of pages, sans picture and color?

Manufacturing 520

Manufacturing Account Management Decision-making Meetings 520

Showpad

OCTOBER 9, 2020

This post will recap TRANSFORM 2020 keynotes, breakouts and sessions and give you some new ideas about sales enablement you can put into practice right now. In fact, 77% of B2B buyers feel that making a purchase is too complicated and time consuming. We’re making the course creation experience significantly easier.

Co-Creation 40

Co-Creation Healthcare B2B Customer Knowledge 40

Red Star Kim

JUNE 16, 2022

And with data and evidence to support decision-making, it is easier to make choices (i.e. Whilst digital and virtual communications are efficient and inexpensive, when building relationships there is no substitute for face-to-face communication. So how do we get them back out there? Or out there for the first time?

Management 130

Management Key Account Management Digitalization Communication 130

Hubspot Sales

JANUARY 26, 2021

We can all agree that 2020 was a particularly uncertain and uncomfortable year. Yet more products were launched in 2020 than the two years prior: 7% more than in 2019 and 18% more than in 2018. Between April 2019 and April 2020 , angel and seed funding went up 27%, Series A funding went up 15%, and Series B funding went up 8%.

Decision-making 140

Decision-making Finance Investors Banking 140

Red Star Kim

MAY 11, 2023

This post reviews the core material covered in Managing Brands Chartered Institute of Marketing (CIM) professional qualification (Level 6 elective New CIM professional marketing qualifications – 2020 (kimtasso.com) ) and the Cambridge Marketing College’s Marketing Manager Apprenticeship – a Level 6 Qualification (kimtasso.com).

Management 130

Management Co-Creation Publishing Leadership 130

PandaDoc

JANUARY 11, 2021

It’ll use short sentences and to-the-point descriptions, making it easy for them to follow. By asking a question about their work experience or promotion, you’re showing interest in your prospects, making a solid connection with them from the start. Reaching The Decision-Maker. What is your decision-making process?

Decision-making 52

Decision-making Investors Sales Small Business 52

Red Star Kim

NOVEMBER 8, 2022

Back in July 2020 I shared some research insights from my book “ Essential Soft Skills for Lawyers ” which generated significant interest – not least from the associated nine-minute video explaining “soft” skills featuring the Worry Monster. Whether digitally or in person. Digital body language.

Leadership 100

Leadership Emotional Intelligence Remote Working Digitalization 100

Strategic Account Management Association

SEPTEMBER 22, 2020

Earlier this year, we took stock of the myriad forces impacting health care delivery and boiled everything down to four major health care trends that every SAM needed to know in 2020. Early in 2020, many health care organizations were already leveraging AI to improve decision making and automate difficult or tedious tasks.

Supply Chain 400

Supply Chain Artificial Intelligence Innovation Suppliers 400

Red Star Kim

APRIL 12, 2023

However, the digital revolution reduced the distinction between B2C (Business to Consumer) and B2B marketing with increasing use of digital marketing throughout the professional services client journey. Furthermore, many transactional services are often promoted through third party referrers and intermediaries – another form of B2B.

Media 130

Media Marketing B2C Stakeholders 130

MDI Training

FEBRUARY 25, 2021

Here you need to explore strategic possibilities and thus strategic decision-making opportunities to solve your problem and answer your strategic question. Step 7: Make a choice. Make a choice. It provides an important contribution to making the right decision for you in the strategy process. Get in touch!

Innovation 98

Innovation Digital Transformation Leadership Digitalization 98