Navigating Fierce B2B Competition
Luminas Strategy
OCTOBER 16, 2023
In this article by Forester, the author sheds light on the increased difficulties brought about by the convergence of intense competition, more discerning customers and channel disintermediation. Value is realized by the buyer, not gifted by the supplier. B2B The result? How do you launch this B2B customer-obsessed growth engine?
Let's personalize your content