Arpedio

DECEMBER 5, 2022

Aligning Sales and Marketing for a Winning Ticket in the Account-Based Selling Lottery. Back to blog. Account-based selling (ABS) is one of the most popular topics in the B2B sales space right now. But what is ABM and ABS? Download the full white paper. Get started today. Ulrik Monberg, CEO & Founder. +45

Marketing 52

Marketing B2B Account Management Innovation 52

Drift

JUNE 1, 2018

A long, long time ago, in a time known as “the 2000s,” marketers were obsessed with casting these super-wide nets in the hopes of pulling in as many leads as possible. Blogs became content farms, covering topics that were meant to attract anyone and everyone.

Marketing 134

Marketing Sales 134

Strategic Account Management Association

OCTOBER 28, 2020

The winners of the 2020 SAMA Excellence Awards demonstrate the amazing things that happen strategic account management is enshrined at the center of a company’s business strategy. The post Learn from the best: The 2020 SAMA Excellence Awards winners appeared first on Strategic Account Management Association blog.

Co-Creation 520

Co-Creation Global Accounts Account Management Profitability 520

Strategic Account Management Association

FEBRUARY 23, 2021

By Arun Sharma, Professor, Marketing, Miami Herbert Business School, University of Miami. Researchers who have studied this topic have found that having flexible resources (monetary, assets-based and human), flexibility and adaptability increase organizational resilience. marketing) and the market in which they operate (e.g.,

Telecommunications 520

Telecommunications Decision-making Account Management Organization 520

Strategic Account Management Association

OCTOBER 26, 2021

Clarifying the executive sponsor role, behaviors (internally and externally) and expectations is critical if we wish to leverage the role as an accelerator and create executive accountability within the account team. When done right, strategic account sponsorship begs to have a very different definition.

Account Management 520

Account Management Co-Creation Leadership Procurement 520

Strategic Account Management Association

JULY 13, 2021

Organizations are already planning for this new- or next-normal hybrid model and have worked hard to elevate the needed skill sets of their commercial teams – especially strategic account managers. This is leading many companies to accelerate their strategic account management journeys and transformations. Three Pillars of Success.

Account Management 591

Account Management Innovation Co-Creation Organization 591

Drift

JUNE 1, 2018

A long, long time ago, in a time known as “the 2000s,” marketers were obsessed with casting these super-wide nets in the hopes of pulling in as many leads as possible. Blogs became content farms, covering topics that were meant to attract anyone and everyone.

Marketing 91

Marketing Sales 91

CMOE

JUNE 12, 2023

There is no shortage of small business blogs out there. The CMOE team is attempting to make the process easier by highlighting the 14 best blogs for small business owners. We encourage you to carve out time to gain valuable insights from these blogs: 1. Given that small businesses created over 12.9

Small Business 52

Small Business Cybersecurity Finance Retail 52

Upland

OCTOBER 17, 2023

It then creates new content based on that data. Educate your leads using AI-generated content for product descriptions, blogs, and sales decks. How does AI help sales teams with account-based selling? Account-based selling ( ABS ) rallies your revenue team around strategic, high-value accounts.

Artificial Intelligence 195

Artificial Intelligence Sales Decision-making CRM 195

Mike Kunkle

MAY 30, 2023

There are also other factors at play, such as product-market fit, strategy, the chosen sales model, organization design, or lack of top-down support, that also influence our work. I’ve written about this challenge before in this post, There Are Limits to What Sales Enablement Can Fix.

Decision-making 295

Decision-making Sales Training Sales Stakeholders 295

SOAR Performance Group

JANUARY 22, 2024

In this blog, based on a webinar with SOAR and People.ai, learn why customer growth is critical in the current market and how your team can prioritize, plan, and execute […] The post 3 Steps to Drive Breakthrough Growth Within Your Account Base appeared first on SOAR Performance Group.

Prioritization 64

Prioritization Marketing Account Management Organization 64

Showpad

DECEMBER 5, 2021

Meet Tom Carter , National Vice President, Business Marketing at Kaiser Permanente. In this interview, Tom shares how the partnership between marketing and sales made all the difference in rolling out a new digit al sales strategy. . “If How do you think about sales and marketing today? . ” . ” .

Digitalization 98

Digitalization B2B Sales Customer Value 98

Upland

JUNE 14, 2023

And how can account planning help? In this article, we’ll dive deeper into each of these areas to uncover what chief revenue officers can do to address some of their most pressing issues, and how an effective account planning practice can help. What are the top challenges facing chief revenue officers and sales leaders in 2023?

Artificial Intelligence 195

Artificial Intelligence Digital Transformation Account Planning Supply Chain 195

Arpedio

FEBRUARY 2, 2024

8 Game-Changing Benefits of Account-Based Selling Explore ARPEDIO's Account-Based Selling Platform ← Back to blog In the world of sales, where personalization is paramount, it is almost impossible to overlook the significance of Account-Based Selling (ABS). Table of Contents 1.

Account Planning 52

Account Planning Account Management Facilitation Stakeholders 52

Red Star Kim

FEBRUARY 8, 2024

And I’ve noted the highlights of the sessions by other speakers (How the BD function can be more influential, Rethinking your online strategy, Digital marketing maturity and Best practice for KAM) below. Why are segmentation and targeting critical to marketing and business development success?

Value Proposition 130

Value Proposition Key Account Management Digitalization Sales 130

Showpad

NOVEMBER 21, 2021

When we were acquired by GHX in January 2020, I turned my focus to more acquisition-based enablement. Or how do I know what CS representative is working on this account with me?” . My goal is to get to a state where I have people on my team that manage Showpad, manage onboarding, and manage any go-to-market training.

Supply Chain 98

Supply Chain Healthcare Onboarding Sales 98

Red Star Kim

JUNE 15, 2023

Delegates were from legal and accountancy firms in the UK, Channel Islands, Germany and United Arab Emirates. Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum. Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum.

Key Account Management 130

Key Account Management Account Management Management Client Relationships 130

SBI

JUNE 19, 2019

TechTarget Priority Engine Named Best Account Based Marketing and Sales & Marketing Intelligence Solution by SIIA. Priority Engine provides B2B marketing and sales teams the real, observed purchase intent they need to act with speed and confidence. TechTarget, Inc. Michael Cotoia, CEO, TechTarget.

Marketing 20

Marketing Account Planning B2B Innovation 20

Mike Kunkle

OCTOBER 8, 2023

This strategic approach goes beyond conventional departmental boundaries, breaks down silos, and encompasses product, marketing, demand generation, sales enablement, and the encompassing realm of customer experience (whether it goes by customer support, customer success, customer service, or a combination of these).

Customer Experience 277

Customer Experience Decision-making Profitability Marketing 277

Account Manager Tips

SEPTEMBER 7, 2022

More and more companies expect their key account managers to be thought leaders. Why key account managers need a personal brand I've been collecting job descriptions for years. Even though I may not want a new job right now, I like to know what the market is looking for. Account Director, Key Strategic Accounts, Refinity.

Key Account Management 130

Key Account Management Account Management Management Media 130

Arpedio

FEBRUARY 26, 2024

A strategy that has gained significant traction in recent years is Account-Based Selling (ABS). This approach goes beyond traditional lead generation and focuses on personalized, targeted efforts towards high-value accounts. Perhaps you’ve tried it yourself.

Advertising 52

Advertising Sales CRM Media 52

Red Star Kim

NOVEMBER 24, 2023

For over 20 years I have attended and reported on the annual Professional Marketing conference. The theme of the 28 th conference this year was “ Harness the power within your firm – creating stellar marketing for the future”. We are in danger of being as siloed as our fee-earners – He rallied for a more “ holistic marketing”.

Digitalization 130

Digitalization Leadership Marketing Brainstorming 130

Account Manager Tips

SEPTEMBER 15, 2022

Why key account managers need a personal brand Why I started to build my personal brand Step 1: Figure out your personal brand Step 2: Create a personal branding plan Step 3: Become a student of personal branding Join the Personal Branding Playbook In other news Quote of the week. Account Director, Key Strategic Accounts, Refinity.

Key Account Management 130

Key Account Management Account Management Media Publishing 130

SmartKarrot

MAY 11, 2022

The first lesson a B2B SaaS (Software as a Service) marketer learns about account-based marketing tactics is that you cannot possibly target each customer in your niche. This is the hard truth of account-based marketing strategy. Develop and execute targeted marketing for key accounts.

Marketing 10

Marketing B2B Media Internet 10

Arpedio

OCTOBER 10, 2023

Creating personalized content for Account-Based Selling ← Back to blog There’s no way around it. Account-Based Selling (ABS) has emerged as a powerful strategy. In this blog post, we’ll delve into the significance of personalization within ABS.

Decision-making 52

Decision-making Account Planning Marketing Stakeholders 52

Red Star Kim

JULY 11, 2022

Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure. UK and offshore law firms, barristers’ chambers and accountancy firms were represented. We looked in detail at the marketing audit process and what internal and external information to collect and analyse. across the firm.

Innovation 130

Innovation Marketing Stakeholders Value Proposition 130

Mike Kunkle

MARCH 31, 2023

Sales Methodology Sales methodology refers to the overall approach that sellers use to engage with potential customers, manage the sales process, close opportunities, and manage accounts. It includes frameworks, models, steps, and techniques that sellers use to open and win an opportunity or manage an account.

Sales 217

Sales Interpersonal Skills Account Management Sales Training 217

Arpedio

DECEMBER 4, 2023

Measuring the Success of Account-Based Selling Explore the ARPEDIO platform ← Back to blog Account-based selling (ABS) is becoming increasingly popular in the B2B software industry as it allows businesses to target specific high-value accounts and personalize their marketing and sales efforts.

Decision-making 52

Decision-making Prioritization Media Marketing 52

Arpedio

DECEMBER 19, 2023

Account-Based Selling Strategy: Key Takeaways Explore the ARPEDIO platform ← Back to blog What exactly is an Account-Based Selling Strategy? In this comprehensive guide, we delve into the nuts and bolts of Account-Based Selling, a strategy that has revolutionized the sales process for countless businesses.

Decision-making 52

Decision-making Account Planning CRM Marketing 52

Arpedio

JULY 12, 2023

Account-Based Marketing (ABM) vs Account-Based Selling (ABS) ← Back to blog In the ever-evolving sales ecosystem, businesses are continuously embracing new approaches to stay ahead of the competition. An Introduction to Account-Based Marketing and Account-Based Selling 2.

Marketing 52

Marketing Advertising Decision-making Communication 52

Arpedio

MAY 10, 2023

ARPEDIO Recognized in 2023 Account-Based Selling Technologies Landscape Report by Forrester ← Back to blog Copenhagen, Denmark. ” The report provides sales and sales operations leaders with valuable insights into the diverse set of vendors in the rapidly evolving account-based selling technologies market. .

Account Planning 52

Account Planning Innovation Stakeholders Government 52

Red Star Kim

SEPTEMBER 8, 2023

This week’s PM Forum training workshop “Commerciality: Finance, Pricing, Innovation and Research” was attended by delegates from law, accountancy and insolvency firms. As well as marketing and business development executives and managers there were also those in specialist pricing and bid roles. Price is a major driver of profit.

Procurement 147

Procurement Value Proposition Finance Artificial Intelligence 147

Account Manager Tips

NOVEMBER 16, 2022

Create a knowledge base for frontline teams 5. Too many clients, not enough time Key account managers have a lot of clients. How do you maintain those critical customer relationships, especially as you grow, get more accounts, launch more services, solve more issues? Create a relationship map and contact plan 2. Repurpose 6.

Key Account Management 130

Key Account Management Account Management Procurement Communication 130

Showpad

DECEMBER 16, 2021

My role is to orchestrate the processes to make sure that sales has what they need to sell—and that marketing has the data to optimize what they create. Our marketing team launched a great initiative surrounding low- and non-alcoholic beverages. For example, “these are the kinds of drinks consumers want when they are dancing.”

Value Proposition 52

Value Proposition Account Management Decision-making Digitalization 52

Arpedio

JUNE 15, 2023

Account-Based Selling Technologies – The Key to Revenue Growth ← Back to blog Account-based selling technologies are not just a flash in the pan – they’re here to stay– and if your company hasn’t already invested in these cutting-edge tools, now is the time. What is Account-Based Selling Technologies?

Artificial Intelligence 52

Artificial Intelligence Prioritization Decision-making Advertising 52

Arpedio

DECEMBER 8, 2022

Podcast: The Guide to Account-Based Selling. Back to blog. Together with GetAccept , our CEO, Ulrik Monberg, sat down to discuss everything related to account-based selling, including: What is account-based selling? Why is account-based selling important in a recession or economic downturn?

Account Management 52

Account Management B2B Innovation Management 52

Arpedio

JANUARY 9, 2024

Elevating Account Management Through Metrics and KPIs Explore ARPEDIO's Account Management Software ← Back to blog As companies strive to build lasting relationships with their clients, the need for effective Account Management strategies and tools becomes paramount. Ready to streamline your account planning?

Account Management 52

Account Management Management Client Relationships Account Planning 52