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The Future of SAM – Revisited

Strategic Account Management Association

This blog post is based on a keynote presentation from the 2021 SAMA Annual Conference. Panelists’ remarks have been paraphrased for this blog post. . From all this, we stress tested long-held views about strategic account management. The future is now. The challenge is to visualize what that future will look like.

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Elevating Sales Performance: 6 Simple Tweaks for Big Impact

Mike Kunkle

Introduction I’ve published newsletters and blog posts recently about overhauls and full-fledged transformations, but today, I want to talk about some minor tweaks that can deliver significant improvements in sales force performance. ” Encourage your team to view the world through the lens of your customers. Research them.

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Blogging Best Practices

Strategic Communications

A business contact of mine asked me recently about my thoughts on the value of blogs for generating revenue and the opportunity that may exist for writers to generate content for blogs. Personally, I think the whole field of blogging is still a work-in-progress for many. Blogging Best Practices. Blogging Best Practices.

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Rethinking Enablement for the Future: The Power of Commercial Effectiveness Integration

Mike Kunkle

This strategic approach goes beyond conventional departmental boundaries, breaks down silos, and encompasses product, marketing, demand generation, sales enablement, and the encompassing realm of customer experience (whether it goes by customer support, customer success, customer service, or a combination of these).

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Using Multi-Factor Analysis to Maximize Sales Performance Improvement

Mike Kunkle

You can skim through the below initial facts on industry and products/services. In this article, I want to talk about using multi-factor analysis to maximize your sales performance improvement. Just as with a complex sales opportunity, the real-world is rarely that single-threaded. ” Let’s dig in, with a simulated scenario.

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What is Bottom of the Funnel (BOFU)?

Upland

This is where prospects are on the cusp of becoming customers. In the ever-evolving digital marketing landscape, understanding and optimizing the customer journey is paramount for business success. It is a visual representation of the customer journey, from initial awareness to final conversion. Post-Purchase Stage.

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Private client management and marketing: Business plans, recruitment, assessments and automation (Nov 2023)

Red Star Kim

It was good to meet the private client lawyers – some recently promoted to head of department – for a workshop on “ Managing and growing your private client practice” earlier this month. Private client management and marketing: Business plans, recruitment, assessments and automation. Two tools were provided to assist with this.