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Got CXM? Why customer experience management isn’t just a nice-to-have for strategic account management

Strategic Account Management Association

I’m talking about customer experience management (CXM), which I would argue may be the single most important investment a company can make in today’s cut-throat business climate. The reasons lie in how these systems are built and the purposes they are built to fulfill. By Raj Parekh, Partner, CuebridgeCX. CRM: Do you need both?

CXM 520
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Turning lemons into lemonade: Five ways to reset on customer management fundamentals in a post-pandemic world

Strategic Account Management Association

It is one of the most optimistic cliches known to man – and with good reason. History has shown us that when companies invest in their customer relationships during major downturns, the recovery period is faster and, ultimately, buyer relationships end up stronger than before.

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SUSTAINABLE SAM: ARE YOU READY FOR THE NEW REALITY?

Strategic Account Management Association

In his 2021 letter to CEOs, Blackrock’s CEO, Larry Fink, wrote about the fact that the pandemic had accelerated the tectonic shift to sustainable investing with a near doubling of Blackrock’s investments in this area compared to 2019. First, investors are recognizing that climate change is an investment risk. Why is this?

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How to Measure the ROI of Your Sales Enablement Program

Mike Kunkle

This is a complex topic that is beyond the scope of one blog post, but I will do my best to provide a solid kickstart for you and offer what I hope will be some helpful perspective and good resources to continue to pursue. In this post, I will offer advice about how to measure the ROI of your sales enablement program.

Sales 258
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Referrer Management Strategies – Rationale and Challenges

Red Star Kim

At the MBL online workshop “Developing more work from referrers and intermediaries” just before Christmas all delegates were from law firms (specialisms included employment, employee share ownership, media litigation, commercial litigation and family law and one firm was offshore), and most were in client service delivery roles. Bring focus.

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How to Resize and Retool Your Sales Force

Mike Kunkle

While I personally believe this is a time when well-managed, profitable firms should double-down on investing in their employees to gain competitive advantage in difficult times (I wrote about this recently on LinkedIn, as well ), I know that may not be possible for everyone. Engage your employees. Strategy First.

Sales 130
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The Importance of Human-Centric Design in Digital Transformation

Customer Think

Companies are investing heavily in digital transformation, with a Research and Markets report projecting the global market to be just over $1 trillion USD by 2025. The top reasons include increased operational efficiency, employee productivity, and the ability to deliver better customer experiences.