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FROM EXECUTIVE SPONSORSHIP TO EXECUTIVE ENGAGEMENT

Strategic Account Management Association

In our organization’s work, we see much confusion and lack of clarity on executive sponsorship, even when it is in place. Clarifying the executive sponsor role, behaviors (internally and externally) and expectations is critical if we wish to leverage the role as an accelerator and create executive accountability within the account team.

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Enablement is Hard. Do It Anyway.

Mike Kunkle

Some environments (and company leaders) do not support root-cause diagnosis, effective solution design, sound implementation, and the adoption, behavior change, and mastery that are required to improve organizational performance. It’s organizational behavioral change management, for sure, and requires both smart and hard work.

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Turning lemons into lemonade: Five ways to reset on customer management fundamentals in a post-pandemic world

Strategic Account Management Association

In business, it has created an opportunity to reflect on how companies are managing customers, and it has given customers a window of opportunity to re-evaluate their supplier relationships to determine which partnerships are truly valuable. 2: Reset your shared success plan.

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Want to Accelerate Your SAM Journey? Create a Center of Excellence

Strategic Account Management Association

Organizations are already planning for this new- or next-normal hybrid model and have worked hard to elevate the needed skill sets of their commercial teams – especially strategic account managers. The pandemic has forced organizations to pivot and reinvent how they engage with customers. Disruption Leads to Innovation.

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How Aramex’s Young SAM Program Provides Strategic Value and Impact

Strategic Account Management Association

We needed a different sales strategy and go-to-market approach with regards to strategic and global key accounts, as our existing country-focused structure could not support, let alone scale, the required new concepts. Garnering Executive and External Support. Responding to Market Shifts. A new central commercial organization was born.

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THE 10-K FILING: THE MOST IMPORTANT DOCUMENT THAT SAMS NEVER READ

Strategic Account Management Association

By Jacques Sciammas, President, Selling to Executives. I’ d never get through it, despite my and your good intentions!”. OK, Jacques, you’ve caught my inter- est. So how do I leverage the 10-K to my benefit?”. It’s the executives’ insider point of view that illuminates their challenges, concerns and risk.

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How to Measure the ROI of Your Sales Enablement Program

Mike Kunkle

In this post, I will offer advice about how to measure the ROI of your sales enablement program. This is a complex topic that is beyond the scope of one blog post, but I will do my best to provide a solid kickstart for you and offer what I hope will be some helpful perspective and good resources to continue to pursue.

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