Red Star Kim

FEBRUARY 16, 2023

I am constantly looking out for new material and best practice to incorporate into my strategy workshops. Occasionally, I summarise the key ideas – so here are some items that caught my eye recently – Strategy case studies and more matrices. Dates for future strategy sessions at PM Forum.

Value Proposition 130

Value Proposition Government Facilitation Profitability 130

Mike Kunkle

NOVEMBER 21, 2023

Services: Consultation and Site Assessment: Expert assessment of the customer’s space to determine specific air quality needs and recommend appropriate solutions. The ambitious vision remains valid, but readiness must be reassessed, and the execution adjusted.

Acquisition 272

Acquisition Sales Decision-making Account Management 272

Brooks Group

MARCH 28, 2024

Why is selling to the C-suite so critical? As buying processes grow more complex, it’s becoming increasingly important for sales professionals to gain access to senior executives and C-level decision makers. Today’s major purchasing decisions often involve cross-functional buying committees that include executives from the C-suite.

Decision-making 70

Decision-making Logistics Supply Chain Suppliers 70

Red Star Kim

MAY 11, 2023

Why are brands important? The course also offers a helpful brand creation plan and a brand plan template (brand essence, brand assets, brand protection and brand strategy). And use P2P (Peer-to-Peer) marketing to win further customers (a key part of referrer management strategies ).

Management 130

Management Co-Creation Publishing Leadership 130

Red Star Kim

NOVEMBER 9, 2023

Being easy to read, short and jargon-free The Strategy Book (FT Publishing, 2012) is a considerable achievement bearing in mind the subject matter. I deliver and facilitate strategy workshops and it’s always good to be able to recommend strategy books to delegates. The brief strategy stories bring his ideas to life.

Strategic Thinking 147

Strategic Thinking Decision-making Innovation Facilitation 147

Red Star Kim

JUNE 15, 2023

We covered a lot of material in modules on: Understand (context, aims and strategy), Plan (processes, data and systems) and Implement (activities, skills and motivation). Why do law firms needs SAM? profit, growth and core legal services) How can Nexl help law firms execute their Strategic Account initiatives? (no-data-entry

Key Account Management 130

Key Account Management Account Management Management Client Relationships 130

Red Star Kim

FEBRUARY 9, 2023

Typically, these plans included: What they hoped to achieve (targets) Who they were aiming to meet What they planned to do (and how often) Few had identified the costs (both cash for events and entertaining as well as time invested) to undertake the activities. Some firms categorised their referrers and intermediaries.

Management 130

Management Emotional Intelligence Cybersecurity CRM 130

SuperOffice

JULY 5, 2022

Especially when they’re investing $50,000+ into a new platform. Invest in B2B marketing technology. The strategies differ depending on who you want to communicate with. Now you know who you want to communicate with, the next step is to execute on a marketing strategy that’s relevant to them.

B2B 129

B2B Marketing Acquisition Media 129

Showpad

AUGUST 4, 2020

And what’s your role as an executive? Welcome to the fourth post of this blog series for executives, where I will take you on a scalability journey. We already covered a lot of ground in this series, and I only mention it here because these previous blog posts are an important foundation for our scalability discussion today.

Sales 140

Sales Digital Transformation Onboarding Government 140

Hubspot Sales

JANUARY 26, 2023

The Benefits of Digital Entrepreneurship How To Become a Digital Entrepreneur Digital Entrepreneurship Examples Digital businesses include ecommerce companies, blogs, social media influencer accounts, software solution development, and marketing firms. From there you can determine if your potential investment is worth the payout.

Digitalization 94

Digitalization eCommerce Finance Internet 94

Mike Kunkle

JULY 2, 2022

This is free consulting. According to Paul Krajewski’s blog , where he tracks the profession, there were 15,000 LinkedIn users with “sales enablement” in their job title, as of June 17, 2022. Bright Shiny Objection Syndrome, in favor of data-driven, disciplined, focused execution. Pay attention.

Sales 130

Sales Sales Training Leadership Decision-making 130

Red Star Kim

FEBRUARY 8, 2024

And I’ve noted the highlights of the sessions by other speakers (How the BD function can be more influential, Rethinking your online strategy, Digital marketing maturity and Best practice for KAM) below. Why are segmentation and targeting critical to marketing and business development success? And discarded a few.

Value Proposition 130

Value Proposition Key Account Management Digitalization Sales 130

Red Star Kim

NOVEMBER 18, 2022

PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback. Implement strategy. Whereas previous conference speakers focused on strategy development, Zoe Bailey of Withers & Rogers talked confidently through her pragmatic and elegant approach to strategy implementation.

Value Proposition 130

Value Proposition Procurement Innovation Leadership 130

Red Star Kim

APRIL 12, 2023

Just before Easter I spent a day facilitating the popular PM Forum training workshop “The Proactive M&BD Executive”. As an additional learning resource for delegates, I review the key themes of The Proactive M&BD Executive – Culture shock, marketing models, fee-earner engagement, qualifications and social media.

Media 130

Media Marketing B2C Stakeholders 130

Red Star Kim

SEPTEMBER 26, 2023

M&BD team structures are not created in isolation – they support the firm’s business strategy which is designed with the external environment and firm’s resources in mind. They learn about their markets and clients, help formulate strategy and develop plans. In this case, account managers liaise with the fee-earners.

Marketing 130

Marketing Key Account Management Account Management Artificial Intelligence 130

Red Star Kim

AUGUST 1, 2023

Challenge assumptions – Why do we need fee-earners to engage in the M&BD planning process? Why do we need fee-earner involvement in the M&BD planning process? The agency explores the needs, undertakes diagnostics and proposes a strategy which they cost and submit to the client for approval.

Decision-making 130

Decision-making Marketing Business Planning Management 130

Red Star Kim

DECEMBER 5, 2023

In November it was a full house for the PM Forum’s Proactive marketing and business development executive online workshop. Proactive marketing and business development executives – CRM, internal engagement and career insights. It was on budget day so those from accountancy and tax practices had a lot going on.

CRM 130

CRM Marketing Interpersonal Skills Client Relationships 130

PandaDoc

FEBRUARY 23, 2024

What is opportunity management — and why should you care? Plan and execute The analysis you’ve conducted at the previous step will inform your next actions and help you define the order in which you execute your strategy; you can also use a sales pipeline prioritization formula for this.

Management 52

Management CRM Sales Decision-making 52

Red Star Kim

SEPTEMBER 5, 2023

Training effectiveness It’s always a challenge to measure the return on investment (ROI) in training. So if you make your learners curious, you’re making learning enjoyable What is curiosity and why is it important in business relationships? There’s also material on the link between sleep and learning.

Facilitation 147

Facilitation e-Learning Emotional Intelligence Key Account Management 147

Zendesk

AUGUST 4, 2021

It’s also where novel ideas go to market – often executed as software. Because cloud computing is the norm in our distributed, digital-first world, and startups need digital-first support strategies to help them grow by gaining and retaining customers. Why Cloud 100 startups are investing in CX.

Software 98

Software Software Decision-making Investors 98

Miller Heiman Group

DECEMBER 30, 2019

Over the course of this year, our blog took sales and services on a journey, with stories about practical challenges in growing prospects, advice for sales leaders anticipating a recession, conversations with major sales influencers like Neil Rackham and much more. These five sales strategies show you how to get back in their field of play.

Sales 49

Sales Stakeholders Sales Management Facilitation 49

AchieveIt

NOVEMBER 9, 2023

Strategy leaders enter a critical phase every fourth quarter as one year winds down and another one approaches. Trends that are shaping the industry Organizations didn’t pause strategy in 2023 2023 marked a shift in approach for strategy leaders compared to the COVID and post-COVID years.

Facilitation 52

Facilitation Stakeholders Government Leadership 52

Brooks Group

NOVEMBER 14, 2023

What is a sales strategy? Every sales leader understands there are pitfalls to building a sales strategy. This post walks you through the four pitfalls of sales strategy and provides best practices to avoid them. This post walks you through the four pitfalls of sales strategy and provides best practices to avoid them.

Supply Chain 52

Supply Chain Sales Sales Training Meetings 52

MDI Training

MARCH 24, 2021

In this blog, Anita Berger, Gunther Fürstberger and Masha Ibeschitz share more about the Process Communication Model (PCM) and other valuable impulses that help to consciously initiate change. Psychological Ownership: Why it’s so hard to let go of the old. This is where the Process Communication Model (PCM) can help.

Communication 95

Communication Leadership Digital Transformation Innovation 95

MDI Training

MARCH 25, 2021

Interview about: "Why we all need our own resilience cocktail" with Marilena Maris: economist, personnel developer and executive coach. . In these kind of moments, it is legitimate to look out for proven strategies and ideas on what to do next. That’s why I am not surprised about the popularity of the topic.

Leadership 98

Leadership Shareholders Decision-making Digitalization 98

PandaDoc

JUNE 21, 2022

Lean business plans tend to be geared toward early-stage businesses that don’t need any kind of outside investment and have no intention to seek financing in order to start their business. Remember: A lean plan isn’t a shortcut to creating an effective business strategy or a viable company. Why do you need a lean plan?

Business Planning 98

Business Planning Investors Retail Banking 98

Insightly

OCTOBER 20, 2023

This blog post will explore the current trends in CRM and what’s to come in 2024. This is why it is often referred to as the word “smart.” This level of connectivity ensures that companies can track customer interactions throughout their entire lifecycle and tailor strategies accordingly.

CRM 52

CRM Customer Experience Software Software 52

Insightly

OCTOBER 20, 2023

This blog post will explore the current trends in CRM and what’s to come in 2024. This is why it is often referred to as the word “smart.” This level of connectivity ensures that companies can track customer interactions throughout their entire lifecycle and tailor strategies accordingly.

CRM 52

CRM Customer Experience Software Software 52

5600 Blue

MARCH 13, 2018

Senior executives know that, beyond mergers and acquisitions, a company’s growth is driven one deal at a time by the way salespeople sell and negotiate. That’s why American companies spend $7.2 Organizations use up valuable resources with only modest connection to the highest impact executive priorities.” (3)

Leadership 52

Leadership Shareholders e-Learning Negotiation 52

AchieveIt

MARCH 22, 2023

Corporate strategy includes all the steps in strategic planning that turn your high-level goals into actionable objectives, maintain and elevate your competitive position and provide quantifiable feedback to keep a flexible and workable strategic framework. What Is the Difference Between Corporate Strategy and Business Strategy?

Software 52

Software Software Communication Organization 52

Brooks Group

OCTOBER 19, 2022

This typically comes from new customers, meaning their training must be focused on consultative selling techniques. Similar to a typical sales representative, this role requires strong consultative selling skills, as there are nuances depending on whether they are working in B2B or B2C environments. Account Executives.

Sales Training 84

Sales Training Sales Account Management B2C 84

Arpedio

JANUARY 11, 2023

Back to blog. In this blog, we’ll break down the concept of account management, and why it’s so important in order to drive a successful business in today’s increasingly complex B2B industry. In order to succeed in today’s B2B industry, you need to align your sales strategies to sales and buyer expectations for personalization.

Account Management 52

Account Management Management Key Account Management B2B 52

PandaDoc

DECEMBER 19, 2022

B2B sales organizations may often find that this process is highly time-consuming and requires significant investments in manual labor. Investing time and effort into building a prospecting list pays off, as your sales team receives better leads that can be converted into closed deals, and do so more quickly. Urge to buy.

B2B 98

B2B Sales Decision-making Publishing 98

Deep Insight

FEBRUARY 19, 2020

This is actually a personal blog post about global organisational structures and why companies sometimes change them to serve the customer better. What triggered me to write this blog was today’s announcement of a new global organisation structure for Atos , a client of ours and a true leader in the IT and digital world.

Insurance 52

Insurance Financial Services Banking Leadership 52

AchieveIt

FEBRUARY 23, 2023

A company’s strategy should leverage its sustainable competitive advantage, allowing it to achieve a unique position in the market, create value for its customers and drive profits. Businesses can achieve this goal through differentiation, cost leadership, focus or a combination of these strategies.

Leadership 52

Leadership Value Proposition Innovation Supply Chain 52

Showpad

JANUARY 12, 2020

If your business hasn’t adopted a Sales enablement strategy yet — what are you waiting for? Such solutions are indispensable to carrying out the primary objectives of an enablement strategy: namely, ensuring reps have immediate access to marketing collateral or personalized coaching modules.

Software 69

Software Software Sales Onboarding 69

PandaDoc

APRIL 26, 2023

Apart from that, commission is also a great motivator to drive more sales if it’s executed right. See also How to build a sales enablement strategy Why do you apply sales commissions? See also 10 Sales training techniques every manager should know Why is a commission structure so crucial to your business?

Sales 52

Sales Government Retail Acquisition 52