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The Important Role of Pricing Departments in the Price, Cost, Revenue Equation

Holden Advisors

Assist in communicating value. Is aware of costs and constraints like the finance team. Some time ago, Holden Advisors assisted a company that sold construction dirt by helping them better define their value. Think: Revenue – Costs = Profit. Set the right price and you gain revenue. It’s a big job that shouldn’t be shrugged off.

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Managing Partners’ Forum – Highlights from the Advisory Board Meeting September 2023

Red Star Kim

Updates are provided by Richard Chaplin, Jon Geldart and John Rowland together with the chairs of the Forum’s specialist groups: Management Teams Together; Finance & Operations; Strategy & Marketing; People, Performance & Culture. A guest speaker is usually invited. Only 20% are members of the Forum. ONS data is based on outputs.

Meetings 130
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Update on marketing and business development (M&BD) team structures

Red Star Kim

Process integration – Some firms separate out marketing, communications and sales functions – usually the larger firms where more specialisation is required. They then brief and manage the operations team for implementation support on communications, events, design, content production and email campaigns.

Marketing 130
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Book review – Managing Brands

Red Star Kim

It has been exciting working alongside my apprentices at Cambridge Marketing College who represent some of the world’s longest-established leading brands in markets such as luxury jewellery and office products as well as those who are leading the field with newer brands in areas such as hospitality, tax services and construction products.

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Top Tactics for Selling to a Buying Committee

Brooks Group

Finance, operations, and management, oh my! Information Overload With multiple decision makers involved, there are many details, schedules, and materials to manage and communicate. Effective communication and value proposition alignment are key to overcoming this challenge.

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Email Open Rates By Industry: See How You Stack Up

Hubspot Sales

Arts & Entertainment, Construction, Human Resources, Legal & Government, and Real Estate have the highest open rates. Construction: 45%. Finance: 40%. PR and Communications: 28%. What is the average email open rate for construction companies? The overall average open rate across all industries is 32%.

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The Deal Desk: Sourcing Internal Expertise to Close Complex Deals

Hubspot Sales

Again, you might include stakeholders from departments like sales, legal, product, and finance. If you're noticing the deals you close with the help of your desk aren't as significant as you think they should be, you might need to adjust how the various stakeholders involved are communicating with your sales team.