OnStrategyHQ

MAY 17, 2021

Putting Your SWOT to Use. A SWOT is an awesome tool. In today’s tutorial, we will show you how to take items from your SWOT and turn them into goals, actions, and other elements of your strategic plan. Building your SWOT is only one part of the puzzle. Tip #1: Organize your SWOT under your strategic objectives.

Prioritization 52

Prioritization Organization Marketing 52

ClearPoint Strategy

DECEMBER 17, 2020

A SWOT analysis is a high-level strategic planning model that helps organizations identify where they’re doing well and where they can improve, both from an internal and external perspective. You typically want to conduct a SWOT analysis at the beginning of your strategic planning process or during a strategy refresh.

Brainstorming 52

Brainstorming Leadership Government Decision-making 52

Red Star Kim

DECEMBER 18, 2023

The workshop covered strategic thinking, business strategy and marketing and business development (MBD) strategy. From the animated discussions I selected a few topics of focus – Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing. Top-down or Bottom-Up Strategy?

Marketing 130

Marketing Strategic Thinking Artificial Intelligence Stakeholders 130

OnStrategyHQ

MAY 1, 2023

What is an Internal and External Analysis? An internal and external analysis is simply looking at your organization’s current performance from an internal and external perspective. How does a strategic analysis fit into strategic planning? What is the output of an internal and external analysis?

Suppliers 105

Suppliers Supply Chain Energy and Utilities Organization 105

OnStrategyHQ

DECEMBER 2, 2022

What is a PESTLE Analysis. A PESTLE analysis examines external market factors – including Political, Economic, Social, Technological, Legal, and Environmental – and market trends that might impact your organization’s direction, performance, and position in the marketplace. What is a PESTLE Analysis?

Supply Chain 98

Supply Chain Government Facilitation Organization 98

Red Star Kim

DECEMBER 14, 2022

for a day workshop on “Future Marketing/BD Manager” with PM Forum. Future Marketing/BD Manager – Build your personal brand and increase your strategic contribution. Complete my CIM qualifications (alternatively: Marketing Manager Apprenticeship – a Level 6 Qualification (kimtasso.com) ). Increase my strategic contribution.

Marketing 130

Marketing Management Interpersonal Skills Profitability 130

Red Star Kim

JUNE 1, 2023

So it was interesting that one of the poll results showed that over 60% never complete a competitor analysis in support of their pitches (it is possible that their fee-earners led the way here). So here I focus on Pitching, differentiation and competitor analysis. But understanding the competition is a core function of M&BD teams.

Value Proposition 130

Value Proposition Innovation Marketing Media 130

Red Star Kim

JULY 11, 2022

Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure. Some reported that the reward systems worked against initiatives that reach beyond the immediate client and market focus of individual fee-earners (e.g. And many firms look to overseas markets for growth. across the firm.

Innovation 130

Innovation Marketing Stakeholders Value Proposition 130

OnStrategyHQ

DECEMBER 20, 2023

Have you been following a plan or have you just been going along with the market? These issues can be problems, opportunities, market shifts, or anything else that keeps you awake at night and begging for a solution or decision. What trends do you see? Are there areas of obvious weakness or strengths?

Value Proposition 98

Value Proposition Facilitation Decision-making Organization 98

Red Star Kim

DECEMBER 5, 2023

In November it was a full house for the PM Forum’s Proactive marketing and business development executive online workshop. Proactive marketing and business development executives – CRM, internal engagement and career insights. CRM and Marketing Automation Software for SMBs | Act! However, there are limitations compared to Canva.

CRM 130

CRM Marketing Interpersonal Skills Client Relationships 130

OnStrategyHQ

DECEMBER 21, 2023

Gap Analysis Defined: What is a gap analysis? A gap analysis examines the key gaps in your organization’s current state – like capability , resources , or talent – that you need to overcome to achieve your desired future state. Where do we want to be in the future (our bold vision of the future )?

Software 52

Software Software Construction Organization 52

Strategic Communications

DECEMBER 20, 2022

I’m a big fan of conducting SWOT analyses, not only for strategic planning but really for any situation where you’re faced with an important business decision. A SWOT can help you gain clarity around the strengths and opportunities you can leverage and the weaknesses and threats you need to overcome. SWOT in Practice.

Brainstorming 52

Brainstorming Communication Decision-making Small Business 52

OnStrategyHQ

DECEMBER 9, 2022

PESTLE Analysis Examples. Before We See PESTLE Analysis Examples, Let’s Recap on the Basics. A PESTLE analysis looks at the macro trends in the surrounding environment of a certain business or organization. A PESTLE analysis is often used as an extension of a SWOT analysis.

Supply Chain 96

Supply Chain Food and Beverage Government Computers and Electronics 96

ClearPoint Strategy

NOVEMBER 2, 2021

SWOT Analysis. A SWOT analysis (or SWOT matrix) is a high-level model used at the beginning of an organization’s strategic planning. If you’re interested in reading more, this Business News Daily article offers some additional details about each area of the SWOT analysis and what to look for when you create one.

Stakeholders 145

Stakeholders Software Software Organization 145

Nutshell

APRIL 18, 2023

In this post, we’ll discuss competitive and marketing analyses and how to conduct them to help with creating your sales strategy. Table of Contents What is a competitive market analysis? Why conduct competitor and market analysis? Why conduct competitor and market analysis?

Marketing 48

Marketing Supply Chain Sales Value Proposition 48

OnStrategyHQ

DECEMBER 21, 2023

A gap analysis is a tool that allows organizations to assess their current state versus their desired future state and create an action plan that allows them to bridge the gap between the two. The core elements of a comprehensive gap analysis template. There are 5 core elements included in any gap analysis template.

Stakeholders 52

Stakeholders Organization Logistics Brainstorming 52

Red Star Kim

NOVEMBER 9, 2023

Guidance is provided on ways to position against the competition although there wasn’t much on the external and internal analysis you might need for this (although there are various tools listed in the toolbox for this). And the differences when the market is stable or changing dynamically. Cost and demand analysis follow.

Strategic Thinking 147

Strategic Thinking Decision-making Innovation Facilitation 147

Red Star Kim

MARCH 6, 2023

Delegates were from legal and accountancy firms with roles as varied as marketing, digital marketing, business development, PR and key accounts (executives, managers and a director). The starting point for strategy is analysis. Many use a situational analysis or marketing audit. We join our internal dots.

Strategic Thinking 130

Strategic Thinking Cybersecurity Digitalization Stakeholders 130

Arpedio

MARCH 13, 2024

In today’s competitive business landscape, having a well-defined and meticulously executed Go-to-Market (GTM) strategy is essential for success. But what exactly is a Go-to-Market strategy, and why is it so crucial? Importance of a Well-Crafted GTM Strategy The importance of a well-crafted GTM strategy cannot be overstated.

Value Proposition 52

Value Proposition Marketing Media Retail 52

AchieveIt

FEBRUARY 19, 2024

Step 2: Conduct a SWOT Analysis – Gaining Strategic Self-Awareness Before embarking on your journey, a thorough SWOT analysis is essential. This exercise provides a realistic assessment of your organization’s strengths, weaknesses, opportunities, and threats (SWOT) within the B2B market.

Brainstorming 52

Brainstorming B2B Value Proposition Advertising 52

OnStrategyHQ

MAY 17, 2023

Building a SWOT by Theme: Conducting a comprehensive SWOT analysis. Data to Gather: Financials Customer surveys Competitor data Employee surveys Market trends The strategy of record [current SWOT!] Learn how to run a workshop to analyze your current state and create a SWOT by theme. Pre-Work: Data gathering.

Organization 40

Organization Brainstorming Leadership Innovation 40

OnStrategyHQ

MAY 17, 2023

Building a SWOT by Theme: Conducting a comprehensive SWOT analysis. Data to Gather: Financials Customer surveys Competitor data Employee surveys Market trends The strategy of record [current SWOT!] Learn how to run a workshop to analyze your current state and create a SWOT by theme. Pre-Work: Data gathering.

Organization 40

Organization Brainstorming Leadership Decision-making 40

ClearPoint Strategy

AUGUST 9, 2021

Change is inevitable and having the flexibility to deal with unexpected market mutations can mean the difference between survival and extinction for an organization. The PESTEL Areas Of Analysis. One of the most popular methods used to perform an environmental scan is the PESTEL analysis.

e-Learning 98

e-Learning Government Remote Working Brainstorming 98

Hubspot Sales

OCTOBER 18, 2021

Let's learn some more about the concept, review how to run a competitive benchmarking analysis, and look at some competitive benchmarking tools and examples. By benchmarking yourself against the competitors, you can identify any "blind spots" in your sales efforts, pinpoint best practices, and maintain a competitive edge within your market.

Manufacturing 87

Manufacturing e-Learning Retail Decision-making 87

AchieveIt

SEPTEMBER 11, 2023

Gap Planning Gap planning — also called a strategic-planning gap, needs assessment, or need-gap analysis — identifies the gap between where an organization is and where it wants to be. They outlined a strategy designed to help businesses carve out a space in a less-competitive market rather than a highly saturated one.

Decision-making 52

Decision-making Communication Organization Value Proposition 52

Arpedio

APRIL 29, 2024

It involves thorough research and analysis to identify opportunities for growth and establish meaningful connections with customers. Successful account plan strategies encompass various elements such as goal setting, customer segmentation, competitive analysis, and more.

Account Planning 52

Account Planning Client Relationships Value Proposition Sales 52

OnStrategyHQ

JUNE 24, 2022

A competitive advantage is a strength or capability that enables an organization to meet a customer or market need better than the competition. We recommend completing your organization’s SWOT analysis before considering your organization’s competitive advantages. Part I: How to Conduct a Competitor Analysis.

Organization 52

Organization Customer Value Marketing Meetings 52

Zendesk

MARCH 9, 2022

According to Forbes , business development (BD) is “the creation of long-term value for an organization from customers, markets, and relationships.” BD isn’t sales, but it helps improve sales; it’s not marketing, but it improves marketing. This research can encompass: Market/industry trends. Data analysis.

Brainstorming 98

Brainstorming CRM Stakeholders Software 98

OnStrategyHQ

FEBRUARY 19, 2021

While you work through the planning process, you’ll probably face this task as you complete your SWOT analysis and move into developing your strategic priorities or objectives. If you haven’t completed your SWOT analysis, jump into our free guide here so you can complete one. How competitive is the market?

Prioritization 52

Prioritization Organization Acquisition Marketing 52

Showpad

NOVEMBER 24, 2020

Conduct a thorough SWOT analysis. Regardless of the current circumstances — market dip, natural disaster, public health crisis, high turnover, etc. A Strengths, Weaknesses, Opportunities, Threats (SWOT) analysis is a framework for measuring the vitals of your company and strategically planning for the future.

Sales 52

Sales Sales Environment Software Software 52

OnStrategyHQ

JULY 21, 2023

You can use ChatGPT to easily streamline some of your basic-level tasks, like synthesizing data, creating tables or outlines, and even asking it for simple market data or competitive analysis. Users can even ask it to create a report on market trends or even conduct a competitive analysis. Great question!

Facilitation 52

Facilitation Internet Strategic Thinking Organization 52

Hubspot Sales

MAY 17, 2019

This is just one way the balanced scorecard can be used -- this model can also be applied to different areas of the business, like sales, marketing, and operations. SWOT Analysis. SWOT analysis is a strategic planning tool and acronym for s trengths, w eaknesses, o pportunities, and t hreats. PESTLE Analysis.

e-Learning 117

e-Learning Suppliers Organization Sales 117

OnStrategyHQ

MAY 18, 2021

Use your SWOT to stay grounded and realistic as you build a roadmap from where you are today to where you want to be. SWOT, competitive advantages list, customer data. Use Your SWOT to Set Priorities. The SWOT analysis helps you get a better understanding of the strategic alternatives and choices that you face.

Organization 96

Organization Facilitation Small Business Marketing 96

OnStrategyHQ

OCTOBER 9, 2020

A great place to start is by conducting a current state SWOT analysis to help diagnose what challenges your organization faces. As we mentioned earlier, your current state analysis and identifying your strategic issues will help you identify what issues you need to face. In this exercise, we cover how to conduct a SWOT.

Organization 98

Organization Decision-making Sales Technology B2B 98

Flevy

NOVEMBER 22, 2021

This Strategy Plan aimed at creating a dominant, unassailable market position for the organization in the market. These early efforts by the “Position School” believed successful Strategy emerged through the comprehensive analysis of all critical factors: External markets. Internal capabilities.

Strategic Thinking 111

Strategic Thinking Decision-making Organization Leadership 111

ClearPoint Strategy

NOVEMBER 18, 2021

Companies should instead look for new market space and ways to reinvent the industry. The goal of a Blue Ocean Strategy is for organizations to find and develop “blue oceans” (uncontested, growing markets) and avoid “red oceans” (overdeveloped, saturated markets). In short, avoid head-to-head competition and focus on innovation.

Innovation 135

Innovation Profitability Transportation Brainstorming 135

ProlifIQ

MARCH 30, 2023

While templates can vary , most include similar components such as account background, goals and objectives, SWOT analysis, competitive landscape, and action plan. How does the company go to market? Once you’ve documented the key players in an organization you can begin to prospect and market to other business units.

Account Planning 98

Account Planning Key Account Management Account Management Stakeholders 98