Red Star Kim

SEPTEMBER 8, 2023

The crux of marketing is to anticipate (and meet) client needs whilst maximising profit. Price is a major driver of profit. We communicate differently with procurement professionals than other decision-makers and users of professional services. So marketing is reliant on research and financial knowledge. Books on pricing?

Procurement 147

Procurement Value Proposition Finance Artificial Intelligence 147

Red Star Kim

FEBRUARY 1, 2024

Marketing and BD budget as a percentage of revenue continues to fall Firm’s total MBD budget as a percentage of its total revenue 2020 2.15% 2021 2.92% 2022 3.35% 2023 2.88% 2024 2.40% 34% see an increase for 2024, 59% see it staying the same and 6% see a decrease.

Marketing 130

Marketing Leadership Profitability Digitalization 130

Red Star Kim

JUNE 15, 2023

or profits greater than £150000), active and inactive companies with up to 10 years’ of financial data. profit, growth and core legal services) How can Nexl help law firms execute their Strategic Account initiatives? (no-data-entry 200,000 companies with turnover or shareholder funds over £1.5m Why do law firms needs SAM?

Key Account Management 130

Key Account Management Account Management Management Client Relationships 130

Red Star Kim

NOVEMBER 1, 2023

Digital environment – Where people buy people, the challenge of forging strong personal relationships becomes more acute when most communications are managed through digital channels. This has changed the sales process fundamentally in many environments.

Key Account Management 130

Key Account Management Account Management Value Proposition Client Relationships 130

Red Star Kim

JANUARY 5, 2023

While there are many proven and successful digital marketing strategies and communications strategies when it comes to reaching clients directly – the strategies for forging and developing relationships with third party referrers and intermediaries can be more challenging. Communicate more internally about our engagement with referrers.

Management 130

Management Media Key Account Management Communication 130

Red Star Kim

DECEMBER 5, 2023

Four themes in the art of selling – Integrating marketing and sales (kimtasso.com) A creative exercise on engagement generated some interesting metaphors – for example, a brick wall suggesting a lack of communication, a carrot considering motivation and a Leonardo di Caprio shrug suggesting indifference.

CRM 130

CRM Marketing Interpersonal Skills Client Relationships 130

Red Star Kim

MARCH 16, 2023

This included improving internal communication and collaboration as well as motivation to devote time to internal and external referrals: cultivate a cross-selling culture. Internal communication – Why, how and what (kimtasso.com). And a key theme is on culture change. They need to be focused.

Key Account Management 130

Key Account Management Onboarding Communication e-Learning 130

Red Star Kim

JUNE 16, 2022

Alongside generating new business directly from clients and developing existing client relationships, referrer management was seen as vital to generate revenue and profit – particularly for those reliant on commercial transactions in B2B and consumer clients in B2C. See also: Internal communication – Why, how and what (kimtasso.com).

Management 130

Management Key Account Management Digitalization Communication 130

Strategic Account Management Association

APRIL 5, 2021

Value for the executive” comprises the following: Factors that positively impact the profit and loss and/or balance sheet Factors that improve industry KPIs as well as improve safety, security and reduce risk Factors that have a positive impact on employees Anything that provides personal value for the CXO in question. What do you see?

Manufacturing 520

Manufacturing Account Management Decision-making Meetings 520

Red Star Kim

JUNE 27, 2023

41% Marketing 24% PR/Communications 24% Business development 6% Events 6% Content creation How confident are you about developing and implementing campaigns? 0% 6% 0% 6% 24% 47% 12% 0% 6% 0% Which aspect of the session is of most interest? 100% Yes – but we could do better Which research methods have you used?

Leadership 130

Leadership Management Stakeholders Communication 130

Red Star Kim

MAY 11, 2023

This post reviews the core material covered in Managing Brands Chartered Institute of Marketing (CIM) professional qualification (Level 6 elective New CIM professional marketing qualifications – 2020 (kimtasso.com) ) and the Cambridge Marketing College’s Marketing Manager Apprenticeship – a Level 6 Qualification (kimtasso.com).

Management 130

Management Co-Creation Publishing Leadership 130

Red Star Kim

JUNE 7, 2023

Competitor strategies had to be inferred from the wide range of publicly-communicated content. However, the business rebranded its £13 billion digital communications arm (30 global agency brands) in Spring 2022 from Interactive to Song. This enables early action to position your firm appropriately.

Artificial Intelligence 130

Artificial Intelligence Transportation Digital Transformation Innovation 130

Red Star Kim

JANUARY 16, 2023

Higher salary demands will put further pressure on profits/margins unless firms raise prices significantly (which some are doing). Whether the economy continues to decline (as expected) or starts to improve, I would have expected firms to be investing in ensuring future streams of clients, revenue and profits. in 2020, -1.3%

Marketing 130

Marketing Co-Creation Government Artificial Intelligence 130

ClearPoint Strategy

DECEMBER 29, 2020

The actionable steps learned to create a strategic plan and invaluable relationships formed will benefit participating communities long into the future. One of those steps is Investment in Community. We must be able to translate community needs into themes, goals, and measures that City employees can act on. Town of Amherst, MA.

Government 40

Government Management Customer Success Organization 40

Red Star Kim

SEPTEMBER 5, 2023

For any type of learning you connect neurons and change the way they communicate Brains consume about 30% of your body’s energy resources whilst being less than 20% of your body weight Dark chocolate can boost serotonin levels Your memory doesn’t get worse as you get older.

Facilitation 147

Facilitation e-Learning Emotional Intelligence Key Account Management 147

Red Star Kim

APRIL 17, 2023

There were also variations on factors such as financial (it’s easy to measure revenue and profit) and others such as market positioning, longevity, reliability/security and prestige. There was also discussion about the use of grading criteria for individual attributes such as seniority, influence, sponsorship and loyalty.

Management 130

Management Manufacturing Client Relationships Facilitation 130

Mike Kunkle

JUNE 12, 2022

I originally posted it as a LinkedIn Article in August of 2020 and unfortunately, find it relevant again already in mid-2022. I hope this will contained to not-yet-profitable, seed-funded early-stage companies with burn-rate/runway issues, but as the recession gears up, it may spread. This is a post I never wanted to write.

Sales 130

Sales Decision-making Virtual Selling Remote Working 130

Hubspot Sales

OCTOBER 29, 2021

When communicating with clients, realtors most often prefer text messaging ( 93% ), followed by telephone ( 90% ), and email ( 89% ). ( First-time buyers made up 31% of all home buyers in 2020. ( 82% of buyers aged 22 to 30 years were first-time homebuyers in 2020. ( First-time buyers made up 31% of all home buyers in 2020. (

Media 118

Media Digitalization Digital Transformation Internet 118

Jermaine Edwards

APRIL 3, 2020

Many organisations saw this in 2008, 2011 and now 2020. Regardless of the size, maturity or sophistication of your organisation, you can apply these ideas to protect your profits, reputation, relationships and revenues. Four – Communicate the change. Communication is critical. 90% of the time they say….

Decision-making 130

Decision-making Profitability e-Learning Negotiation 130

Insightly

MARCH 4, 2022

Your service-profit chain connects your internal and external marketing efforts to your bottom line. In a 2020 study, researchers used a machine-learning algorithm to predict response times. A recent outage by the Slack app played out in social media with frequent communication, plus humility and empathy.

Media 97

Media Stakeholders Profitability Communication 97

Red Star Kim

NOVEMBER 24, 2023

ESG targets and work is under-communicated and clients will be increasingly interested in purpose versus profit”. Sam Round of Hazlewoods Accountants reflected “Discussion revealed that clients are most concerned with the wellbeing of people and their social contribution.

Digitalization 130

Digitalization Leadership Marketing Brainstorming 130

Hubspot Sales

NOVEMBER 3, 2023

This allows sales professionals to better understand and communicate the forecasts and make more accurate business decisions. They can modify their plans and focus on the most profitable opportunities or activities. For example, using data from 2019 to predict what 2020 would look like would be a big mistake.

Artificial Intelligence 84

Artificial Intelligence Supply Chain Sales Decision-making 84

AchieveIt

FEBRUARY 20, 2024

And that influence is impactful, as a 2020 Gallup report shows. It found that businesses that ranked highly in employee engagement were 18% more productive and 23% more profitable than low-engagement teams. When leaders communicate a compelling vision for the future, it acts as a guiding light for the entire team.

Leadership 52

Leadership Brainstorming Prioritization Communication 52

Hubspot Sales

SEPTEMBER 28, 2020

2020 introduced a major shift in workplace conditions and priorities, favoring remote work. With democratized access to tools and technologies, communicating remotely is easier than ever. With democratized access to tools and technologies, communicating remotely is easier than ever. Image Source. Let’s find out.

Remote Working 139

Remote Working Decision-making Communication Meetings 139

Zendesk

MARCH 15, 2021

The non-profit organization bills itself as the National Clearinghouse for PPE in the United States, protecting healthcare, essential workers, vulnerable communities, and anyone who needs to be safe in their community by providing equitable access to PPE. That’s where Project N95 comes in.

Supply Chain 98

Supply Chain Healthcare Suppliers Procurement 98

Planview

AUGUST 16, 2022

The journey towards becoming a connected services organization is a continuum that captures and tracks progression from traditional, focused on generating profit as a singular business unit (weakest link), to a connected business unit operating as a strategic enabler for the organization (unbreakable link). Greater Profitability.

Organization 52

Organization Digital Transformation Profitability Customer Experience 52

Aepiphanni

MAY 4, 2021

2020 showed us that adaptability is a must to survive the changing market. Now that you’ve adapted, it’s time to go beyond just riding the tides to ensure a profitable company. Your customers’ trust is the main thing that will drive profit into your company.

Innovation 52

Innovation Brainstorming Profitability Onboarding 52

Hubspot Sales

AUGUST 17, 2020

Individuals in this role work with their company’s sales and operations teams to determine the profitability of a customer account. They also develop and implement sales strategies and unique customer offers to generate profits and keep their customers engaged. Here are the key responsibilities of an account development manager.

Account Development 96

Account Development Management Advertising Profitability 96

Red Star Kim

NOVEMBER 9, 2023

Let it grow like a weed in the garden | Henry Mintzberg ) The way to achieve great employee engagement is addressed in this 2021 book Book review: Influential Internal Communication by Jenni Field (kimtasso.com) ) Think before you plan “Strategy is about outthinking your competition.

Strategic Thinking 147

Strategic Thinking Decision-making Innovation Facilitation 147

Jermaine Edwards

APRIL 16, 2020

On March 1st, 2020 the world was hit with a global pandemic that literally transformed the way every business viewed themselves, their markets and their own position within them almost overnight. This is arguably a term that can be used to describe many times in history, but none more relevant than in 2020. The New Normal.

Computers and Electronics 130

Computers and Electronics Supply Chain Telecommunications Financial Services 130

Zendesk

APRIL 9, 2021

For Uzoma “Zo” Orchingwa, the “extremely exploitative” cost of communications for people who are incarcerated is unacceptable. “It It damages low-income families by extracting resources and harms communities because the less contact someone who is incarcerated has with loved ones, the more likely they are to recidivate.”.

Telecommunications 52

Telecommunications Profitability Communication Organization 52

SalesPop

FEBRUARY 25, 2021

2020 was not that kind of change. Digital marketing and remote communication were essential in 2020 — and will be far into the future. For those who want to grow sales and improve net profit over time, customer service is essential. Businesses are used to change, but change usually happens slowly and incrementally.

Sales 64

Sales Profitability Acquisition Small Business 64

Zendesk

NOVEMBER 9, 2021

The sales budget is a planning tool that allows companies to manage resources and profits based on expected sales. This helps companies be more efficient in reaching their goals and maximizing their profit. Communicating with your customers also increases trust in your company and is a fantastic social selling tool.

Sales 93

Sales Profitability CRM Communication 93

Hubspot Sales

APRIL 27, 2023

That's how much SaaS, as a global industry, is projected to be worth by 2026 — nearly double how much it was worth in 2020 ($158 billion). While it is important for account executives to have great communication skills — verbal and written — they also need to know how to negotiate new contracts and renew existing contracts.

Sales 110

Sales Account Management Communication Sales Management 110

SmartKarrot

APRIL 13, 2020

Growing at the same pace, a report from BetterCloud had anticipated that 73% of the organizations will have all SaaS apps by 2020. In this blog we’ll talk about SaaS business and top 50 SaaS companies in 2020. 69% of enterprise companies say that majority of the apps will be SaaS by 2020. And the result is visible!

Software 19

Software Software Acquisition Innovation 19

Zendesk

MAY 3, 2021

While 54 percent of financial services companies saw budget increases for CX in 2020, 21 percent faced decreases. 33 percent faced budget decreases for CX in 2020, compared to 32 percent that saw budgets increase. These new profit streams are opening up recurring revenue business models in the industry.

Prioritization 52

Prioritization Healthcare Manufacturing Retail 52

ACT

MAY 30, 2023

In fact, Fidelity Investments said that remote working reduced their emissions by 87 percent in 2020. Team up with non-profit organizations Small businesses willing to go green often don’t know where to begin. What’s more, it streamlines communication with your customers and within the team.

Energy and Utilities 52

Energy and Utilities Small Business Remote Working Transportation 52