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Turning lemons into lemonade: Five ways to reset on customer management fundamentals in a post-pandemic world

Strategic Account Management Association

History has shown us that when companies invest in their customer relationships during major downturns, the recovery period is faster and, ultimately, buyer relationships end up stronger than before. Here are five things you can do to get back to the fundamentals with your most strategic customers: . #1: Turning lemons into lemonade.

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Unleashing Growth: Overcoming 7 Common Barriers to Sales Transformation

Mike Kunkle

In the ever-evolving landscape of business, the role of Chief Revenue Officers (CROs) or senior-most sales leaders (by any title), has never been more critical. When sales, marketing, and customer success operate in isolated bubbles, opportunities for collaboration and synergy are lost. This is a definite growth killer. The result?

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10 practical strategies to win high-ticket customers

SuperOffice

When you start building your first marketing strategy, all you think of is how to get new customers. You hardly think of how to attract bigger customers specifically. All you want is to attract more people who might be interested in your product or service. Identify your best prospects. And you aren’t alone.

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How To: Turn a Suspect Into a Prospect

Brooks Group

Your Team Doesn’t Have a Closing Problem . One of the most common requests we receive at The Brooks Group is for sales negotiation training on closing techniques. Too many sales managers think their team has a closing problem, when in reality, they have a prospecting problem. A willingness to listen.

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10 major pricing mistakes you should avoid

PandaDoc

Pricing is a major force that impacts all facets of your business operations. In this article, we go over the main pricing mistakes you should steer clear of in your efforts to optimize pricing and generate more sales. So, it’s crucial to adjust your prices carefully in order to keep your business up and running.

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The Art of the Sales Follow-Up: 7 Ways to Keep the Conversation Going

Hubspot Sales

Most of your business’s prospective customers will not buy from you instantly. You cannot simply introduce someone to your products or services once and expect that they will go the rest of the way by themselves. If you’re guilty of this, you might need to perfect your sales follow-ups. Sales Follow-Up Techniques.

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Your MarTech Stack: six changes to expect in 2024

Insightly

She has expertise in all areas of go-to-market, sales operations, CRM, product development, and digital advertising. Jay has advised hundreds of major brands world-wide on how to acquire more customers, and how to maintain the customer relationships they’ve already earned. A few are even over 40%!

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