Remove all-you-need-to-know-about-people-analytics
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The Future of SAM – Revisited

Strategic Account Management Association

This blog post is based on a keynote presentation from the 2021 SAMA Annual Conference. Panelists’ remarks have been paraphrased for this blog post. . From all this, we stress tested long-held views about strategic account management. What’s the right mix of people? The future is now.

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Building and optimizing your diverse, multifunctional “Dream Team”

Strategic Account Management Association

We are all in a race to attract, develop and retain top talent for our organizations. For the first time ever, we have five generations of people across six decades represented in the global workforce. It starts with understanding where people are coming from and what makes them tick. Two statistics to think about: 35% and 15%.

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A Guide to Sales Enablement AI 

Upland

All you need is the right sales enablement AI tool. All you need is the right sales enablement AI tool. We’ll explore how AI can be a relationship seller’s best tool to automate the mundane so you can focus on more important things… like building relationships with your prospects.

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Account Planning Template – Five Components for Success

Upland

Do they need an account planning template in order to properly “attack” the revenue waiting within potential accounts? Do they need an account planning template in order to properly “attack” the revenue waiting within potential accounts? After all, account planning is an ongoing, iterative process.

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What is Buying Intent?

Upland

It encompasses the motivation, need, and desire behind any activity. In this article, we will take a closer look at buying intent and its role in helping you navigate today’s intricate web of customer preferences, expectations, and buying behaviors. It helps you effectively engage and convert your audience into loyal customers.

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Achieve more engagement and buy-in: Relationships, Plan, Expectations, Benefits, Persuasion and Training

Red Star Kim

The session used the 7P model of buy-in to explore rational and emotional tools to achieve buy-in: Plan, Process, People, Psychology, Persuasion, Pressure and Patience. Forge relationships Before we try to generate engagement and buy-in we need to forge relationships with fee-earners. One size certainly doesn’t fit all.

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Future Marketing/BD Manager – Build your personal brand and increase your strategic contribution (December 2022)

Red Star Kim

Early in December we enjoyed an interactive and productive day at Taylor Wessing (Thank you for hosting!) We discussed various models to support the development of your personal brand e.g. PIA (Presence, Impact and Authority) How do you make a personal impact – Make a difference (kimtasso.com). Get the best out of people.

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