Red Star Kim

NOVEMBER 13, 2023

Strategy basics – Mission and vision statements with hedgehogs (kimtasso.com) Leadership teams: Maverick Magpies and Predictable Pigeons (kimtasso.com) This post summarises the reasons why you need a business plan and what should be included Why do you need a business plan? Two tools were provided to assist with this.

Business Planning 147

Business Planning Emotional Intelligence Marketing Management 147

Showpad

NOVEMBER 21, 2021

To demand enablement, you have to do so by shaping a vision for what you want to do with an organization, build a brand, talk about it, share it and then commit and execute.”. The support we provide can be solidified into three functions: GTM training strategy, Showpad Management, and onboarding/upboarding.

Supply Chain 98

Supply Chain Healthcare Onboarding Sales 98

Hubspot Sales

JULY 19, 2018

So, I’ve put together a carefully curated list of the best real estate blogs to follow in 2018. Real Estate Blogs Every Realtor Should Read in 2018. CRE Online Blog. CRE Online offers tips on avoiding common real estate mistakes, mastering rental properties, and choosing an investment strategy that’s right for you.

Investors 129

Investors Finance Marketing Construction 129

Customer Think

DECEMBER 26, 2021

More than ever, companies are challenged to find better ways to attract, win, and retain customers. That’s why it’s so important to have a clear, compelling story about what makes your products or services the best choice. And bring that story to life everyday. That’s your value proposition.

Value Proposition 111

Value Proposition 111

Red Star Kim

DECEMBER 14, 2022

Future Marketing/BD Manager – Build your personal brand and increase your strategic contribution. Build your personal brand – Perception and Visibility. Personal brands featured strongly in both the initial delegate aims for the day and also when we considered our key takeaways at the end of session. Strategy (priorities).

Marketing 130

Marketing Management Interpersonal Skills Profitability 130

Upland

AUGUST 29, 2023

Understanding buyers’ intent is akin to gaining insight into the minds of prospective buyers, allowing you to tailor strategies and content accordingly. They are now seeking more specific details about a particular brand or product. The best tool you have to address this issue is a customer-centric content strategy.

Value Proposition 195

Value Proposition Decision-making e-Learning Supply Chain 195

Showpad

MAY 12, 2022

A brand new function … and a pandemic. Starting up a brand new function isn’t an easy task at the best of times. Their goal is to give reps everything they need to quickly customize their sales strategy by industry and audience. They overhauled their sales enablement platform, building resource hubs around specific industries.

Telecommunications 98

Telecommunications Manufacturing Value Proposition Sales 98

Red Star Kim

DECEMBER 22, 2022

ESG and Sustainability strategies. Using the PESTLE analysis model for your brand | Smart Insights. And this has an impact on positioning – the ability to influence market perception regarding a brand or product relative to competitors. A Beginner’s Guide to Positioning Strategy [+Examples] (fool.com).

Supply Chain 147

Supply Chain Government Transportation Digital Transformation 147

Red Star Kim

JUNE 12, 2023

His introduction covered: cost per acquisition, effective digital marketing strategy, generating £3 for every £1 spent, the F-shaped pattern of eye-scanning on web sites, conversion rate optimisation and attribution modelling. Adopt a “ You ask, we answer” strategy. He advised a 90 day content strategy to define all posts.

Digitalization 130

Digitalization Marketing Advertising B2C 130

Red Star Kim

MARCH 17, 2023

Adopt a strategic approach Neil recommended that businesses considered their strategy carefully before selecting an approach for the use of the metaverse. Nike – (Strategy) Collaborating with the virtual game Fortnite for exclusive in-game products. Although I was wondering also about the potential for thought leadership and pitching.

Marketing 130

Marketing Transportation Leadership Digitalization 130

Customer Think

JUNE 4, 2023

Company stories are among the best types of content you can use to foster customer trust and empathy toward your company, as they let you showcase the human side behind your brand. However, grabbing the attention of your potential customers is not an easy task these days.

Marketing 56

Marketing Digitalization 56

Upland

JUNE 7, 2023

A sales process is a flow, and it is usually brand-free. It’s the set of principles, practices, and strategies that guide the overall sales approach. Achieving consistent revenue growth requires an approach that combines the structure of a sales process with the strategies of a sales methodology. What is a sales process?

Sales 195

Sales Negotiation Decision-making CRM 195

PandaDoc

MAY 15, 2024

Did you know that companies with a strong lead nurturing strategy generate 50% more sales-ready leads than companies that don’t do this? A good lead nurturing strategy has several stages and tactics adjusted to suit different audiences. A brand/customer relationship is, in many ways, like any other relationship. Engagement.

Media 52

Media Decision-making Software Software 52

Account Manager Tips

SEPTEMBER 15, 2022

Why key account managers need a personal brand Why I started to build my personal brand Step 1: Figure out your personal brand Step 2: Create a personal branding plan Step 3: Become a student of personal branding Join the Personal Branding Playbook In other news Quote of the week. But it doesn't have to be.

Key Account Management 130

Key Account Management Account Management Media Publishing 130

Account Manager Tips

SEPTEMBER 7, 2022

If you're smart, you'll start building your personal brand now. Why key account managers need a personal brand I've been collecting job descriptions for years. Are you put off the idea of personal branding? Think of personal branding as how you present yourself to the world. Here's how. Table of Contents. Learn more.

Key Account Management 130

Key Account Management Account Management Management Media 130

Red Star Kim

NOVEMBER 18, 2022

PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback. Implement strategy. Whereas previous conference speakers focused on strategy development, Zoe Bailey of Withers & Rogers talked confidently through her pragmatic and elegant approach to strategy implementation.

Value Proposition 130

Value Proposition Procurement Innovation Leadership 130

SBI Growth

AUGUST 26, 2012

When I ask about inbound marketing and what they are doing about content marketing, things like publishing a blog , their eyes glaze over. The essence of this content strategy is the belief that if we, as businesses, deliver consistent, ongoing valuable information to buyers, they will ultimately reward us with their business and loyalty.

Advertising 122

Advertising Media B2B Decision-making 122

Red Star Kim

AUGUST 24, 2023

This is followed by ideas on how to build your brand and networking guidance. There’s even an overview of the strategic benefits of different types of clients (linked to Key Account Management strategy). Business and strategy It’s a great business primer. And touches on segmentation and sales force automation.

Finance 130

Finance Government Profitability Banking 130

Hubspot Sales

APRIL 27, 2018

Hi [prospect], Seeing your recent post [on LinkedIn, your blog, your company's website], I thought you might find our recent report on [related topic] helpful. Here’s the free download to [recent update, whitepaper, blog post]. Try this template: Check out this video, [prospect].

Decision-making 103

Decision-making Communication Sales Marketing 103

Red Star Kim

DECEMBER 12, 2023

The further ahead we can see – or anticipate – those changes, the greater the likelihood that we can align internal aims with external challenges and create a strategy that moves us effectively and efficiently towards achieving our goals. So we need a strategy. Strategy is essentially about analysing data from many sources.

Marketing 130

Marketing Emotional Intelligence Management Leadership 130

Red Star Kim

FEBRUARY 12, 2024

How does this material fit within your overall marketing or sales strategy? Adhere to your guidelines – You may need to follow a brand book or a style guide Check the grammar – No one likes mistakes Be human – Write as you speak Be concise – Can you say it with fewer words? Work the design – Follow your brand guidelines.

Media 130

Media Financial Services Advertising Decision-making 130

Customer Think

OCTOBER 20, 2021

For businesses across the world, branding is enormously powerful. In my time working with large global companies, I’ve learned what makes good branding and how brand association differs across regions. It shapes the way a product or service is perceived and accepted in different markets and can make or break a business.

Marketing 64

Marketing 64

Nimble Business Success

FEBRUARY 12, 2021

Why Do Real Estate Agents Need a Personal Brand? Your real estate personal branding strategy is a reflection of who you are as an individual and as a real estate professional. The post Top Real Estate Influencers That Can Help You Grow Your Business appeared first on Nimble Blog. If you execute your real […].

117

117

Red Star Kim

SEPTEMBER 8, 2023

We noted that these shaped many of our sector-based strategies. From Kotler’s nine marketing mix pricing strategies to our old friend the product life cycle ( Product Life Cycle Explained: Stage and Examples (investopedia.com) ). Economics and pricing Economics underpins the commercial context for marketing and business development.

Procurement 147

Procurement Value Proposition Finance Artificial Intelligence 147

Scovel

SEPTEMBER 22, 2021

How to build an online brand for your organization: Online branding is a way of promoting your brand at all levels of online marketing , especially in demand and social. Building Authority takes online branding to the next level and makes online branding presence authoritative. It gives the brand a human face.

Organization 84

Organization Media Digitalization Internet 84

Red Star Kim

SEPTEMBER 29, 2023

Build personal brand We did some exercises on identifying words that encapsulate our personal branding. Differentiation is a critical aspect of professional services marketing and is no different in personal brands. A key consideration is the value a brand delivers to its customers or clients. How do you measure up?

Marketing 130

Marketing Stakeholders Digitalization Communication 130

Hubspot Sales

JANUARY 26, 2023

The Benefits of Digital Entrepreneurship How To Become a Digital Entrepreneur Digital Entrepreneurship Examples Digital businesses include ecommerce companies, blogs, social media influencer accounts, software solution development, and marketing firms. Step 2: Develop a winning business strategy. What is digital entrepreneurship?

Digitalization 102

Digitalization eCommerce Finance Internet 102

Red Star Kim

JUNE 1, 2023

Branding is one way to differentiate and this was discussed at a session in October 2022 Pitching insights – Qualification, Branding and Following up (kimtasso.com). There is more information on branding theory Book review – Managing Brands (kimtasso.com).

Value Proposition 130

Value Proposition Innovation Marketing Media 130

SuperOffice

AUGUST 1, 2022

When you start building your first marketing strategy, all you think of is how to get new customers. To close larger deals, you need to revisit and adjust the whole business strategy – from brand positioning to marketing and sales campaigns. Here are a few strategies that will help you land the customers that pay more.

Decision-making 117

Decision-making Prioritization B2B Marketing 117

Apptivo

OCTOBER 3, 2022

A master marketer builds and drives a strategy to attract and retain customers in the long run, therefore it is a science. With a well planned and executed lifecycle marketing strategy, successful brands have made their customers become their brand advocates. Strategies: 1.Awareness Stages of lifecycle marketing.

Marketing 98

Marketing Value Proposition CRM Publishing 98

Customer Think

DECEMBER 31, 2021

Unfortunately, many brands are utilizing SEO strategies across their home pages and blogs but overlooking their product pages. SEO is no longer simply nice to have. It’s a critical component of modern business. Image Source These exact product pages are an underutilized asset when it comes to search engine optimization.

Digitalization 81

Digitalization Marketing 81

MDI Training

MARCH 14, 2024

In this blog article, we will delve into how to create connectedness and a hybrid culture. Connectedness to the company Simply put, I know what the culture and strategy of my company are, and I also believe it’s the right one. A well-communicated strategy is important. Enjoy reading!

Digital Transformation 97

Digital Transformation Leadership Digitalization Artificial Intelligence 97

Hubspot Sales

MARCH 27, 2023

CMS sites are also highly customizable, meaning you can create the perfect website for your brand. Implement SEO strategies You’ve created this beautiful website, now what? Pro tip: HubSpot’s Ultimate Guide to SEO in 2023 will help you get started with — or fine tune — your strategy. Perfect your landing page.

Media 125

Media e-Learning Onboarding Marketing 125

Customer Think

JUNE 6, 2023

Solid consumer engagement is the ultimate prize for marketers because engagement improves brand, which leads to greater lifetime customer value (LCV) and loyalty. But an overabundance of bland messages makes it difficult for brands to connect meaningfully with consumers.

Marketing 124

Marketing Customer Value Digitalization 124

Customer Think

JULY 23, 2021

It’s funny to look back at our younger marketing selves just a few years ago, still working so hard to convince executives and CMOs that social media was a good bet to take. Now, in 2021, social media is ubiquitous. We’ve won the argument that social more than matters in the business world — it […].

Media 98

Media Marketing Digitalization 98

Customer Think

APRIL 8, 2024

I wrote today’s post for Nextiva; it covers an important topic: how to scale your customer experience strategy and includes how you can implement tools like Nextiva to support that strategy. The only true and sustainable competitive advantage brands have today is the customer experience.

Customer Experience 67

Customer Experience 67

Hubspot Sales

APRIL 6, 2023

B2B ecommerce strategies also differ greatly from B2C (business-to-consumer) ecommerce. Pro tip: Read more about social commerce in this blog post. Source In an omnichannel B2B ecommerce strategy, the seller focuses on the customer’s entire buying experience rather than their individual experiences on different channels.

eCommerce 106

eCommerce B2B B2C Retail 106