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The Challenge of Selling Expertise (Not Product)

Strategic Account Management Association

Michael Thomas is the founder of Magnetic Services. Join us for a Next Practice Symposium on September 15 when Michael Thomas will be speaking more on this topic. Harvey Dunham: We are asking the smartest customer-facing people in B2B how to become trusted advisors to customers they cannot afford to lose. Register here.

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The 14 Best Blogs for Small Business Owners

CMOE

There is no shortage of small business blogs out there. The CMOE team is attempting to make the process easier by highlighting the 14 best blogs for small business owners. We encourage you to carve out time to gain valuable insights from these blogs: 1. The blog offers numerous articles on each of those topics.

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Want to Accelerate Your SAM Journey? Create a Center of Excellence

Strategic Account Management Association

Customer-buying behaviors have also reshaped Amazon and other retailers in delivering everyday goods. The pandemic has forced organizations to pivot and reinvent how they engage with customers. Companies are seeking interactions with customers that bring them new insight, knowledge, ideas and innovations.

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How to Measure the ROI of Your Sales Enablement Program

Mike Kunkle

This is a complex topic that is beyond the scope of one blog post, but I will do my best to provide a solid kickstart for you and offer what I hope will be some helpful perspective and good resources to continue to pursue. I do have a video on this topic, from my newsletter, Sales Enablement Straight Talk , as an additional resource.

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The 12 best marketing podcasts to listen to

Nutshell

In each episode, Schaefer brings on a different marketing expert to discuss a variety of marketing topics. These topics often relate to simple marketing strategies, but the podcast is also frequently used to discuss new or upcoming marketing trends. As you might expect, this podcast discusses a variety of social media topics.

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The 12 best marketing podcasts to listen to

Nutshell

In each episode, Schaefer brings on a different marketing expert to discuss a variety of marketing topics. These topics often relate to simple marketing strategies, but the podcast is also frequently used to discuss new or upcoming marketing trends. As you might expect, this podcast discusses a variety of social media topics.

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Enablement is Hard. Do It Anyway.

Mike Kunkle

To avoid rewriting another entire blog post, see this post on How to Radically Improve Your B2B Sales Win Rates , and apply that very same advice about the Situation Assessment, Force Field Analysis, Buyer Landscape Map, Value Stack, and Value Drivers to your above analyses. But we’re not always going to have the luxury of ideal situations.