Mike Kunkle

NOVEMBER 21, 2023

In this article, I want to talk about using multi-factor analysis to maximize your sales performance improvement. The reason you’d do this is because there is rarely one right answer, or one performance lever to pull, that will deliver the maximum performance improvement with a sales force.

Acquisition 272

Acquisition Sales Decision-making Account Management 272

Upland

MAY 4, 2023

Honest Abe knew the value of not launching head-first into something without a considered plan of attack. How are sales teams meant to grow revenue in key accounts without a well-thought-out account planning strategy ? After all, account planning is an ongoing, iterative process. Not necessarily.

Account Planning 195

Account Planning Publishing Shareholders Communication 195

Scovel

AUGUST 30, 2021

Hello, in this video, we will discuss the alignment of sales and marketing in organizations. In many organizations, sales and marketing are two different departments within. On the other hand, the sales team is perceived to be responsible for reaching out to a set of prospective customers and converting them into customers.

Negotiation 52

Negotiation Meetings Marketing Stakeholders 52

Showpad

MAY 12, 2022

Yet, working together, they’ve built a high-performance sales enablement function at TOUGHBOOK Europe—the European Mobile Solutions Business Division of electronics giant Panasonic. They designed new industry research methods that include both customers and sales reps. Before 2020, Panasonic didn’t have a sales enablement team—at all.

Telecommunications 98

Telecommunications Manufacturing Value Proposition Sales 98

Mike Kunkle

FEBRUARY 5, 2023

“As in other studies we’ve done, this year’s enablement study found that sales process and sales methodology adoption rates above 75% resulted in above-average gains for revenue plan attainment, quota attainment, and win rates, with a big boost at adoption rates greater than 90%.” increase in quota attainment 19.7%

B2B 198

B2B Sales Decision-making Negotiation 198

Mike Kunkle

NOVEMBER 23, 2023

In this post, I will offer advice about how to measure the ROI of your sales enablement program. This is a complex topic that is beyond the scope of one blog post, but I will do my best to provide a solid kickstart for you and offer what I hope will be some helpful perspective and good resources to continue to pursue.

Sales 258

Sales Finance Decision-making Profitability 258

Mike Kunkle

MARCH 31, 2023

Sales process, sales methodology, and sales competencies are all important and related aspects of sales effectiveness. Because getting these right, having them support each other, and fostering adoption and mastery, improves revenue plan attainment, individual rep quota attainment rates, and win rates.

Sales 217

Sales Interpersonal Skills Account Management Sales Training 217

Mike Kunkle

AUGUST 8, 2023

In the ever-evolving landscape of business, the role of Chief Revenue Officers (CROs) or senior-most sales leaders (by any title), has never been more critical. When sales, marketing, and customer success operate in isolated bubbles, opportunities for collaboration and synergy are lost. This is a definite growth killer.

Sales 188

Sales Prioritization Innovation Leadership 188

Red Star Kim

DECEMBER 18, 2023

From the animated discussions I selected a few topics of focus – Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing. See also integrated-business-planning-oct12.pdf We looked at case studies from professional services firms. Top-down or Bottom-Up Strategy?

Marketing 130

Marketing Strategic Thinking Artificial Intelligence Stakeholders 130

Upland

JANUARY 26, 2020

Honest Abe knew the value of not launching head-first into something without a considered plan of attack. How are sales teams meant to grow revenue in key accounts with a well thought out account planning strategy? But what do we mean when we say account planning? This whitespace is where you can thrive. Communication.

Account Planning 195

Account Planning Publishing Shareholders Communication 195

Nutshell

APRIL 24, 2024

That’s why integrating it with the best Outlook CRM is the perfect way to expand its usefulness and empower your sales and marketing teams. An Office 365 Outlook CRM integration allows you to do so much more with your email service, including team collaboration, sales management, email marketing, and lead generation.

CRM 71

CRM Software Software Marketing 71

Sales Outcomes

JANUARY 15, 2024

Several organizations we speak with express a desire for better sales and marketing alignment. ” When sales and marketing organizations do things on their own in an ad-hoc manner, go-to-market execution suffers. They plan on attending a finance-related conference and conducting 1:1 outreach via LinkedIn.

Marketing 52

Marketing Finance Stakeholders Prioritization 52

Red Star Kim

JUNE 7, 2023

Competitor analysis is discussed further here Pitching, differentiation and competitor analysis (kimtasso.com) It was interesting to read about the success of a “ one firm” strategy Capturing the value of ‘one firm’ | McKinsey (May 2023) where research across 2,000 companies shows that it pays to operate as “one firm.”

Artificial Intelligence 130

Artificial Intelligence Transportation Digital Transformation Innovation 130

Red Star Kim

FEBRUARY 8, 2024

At the recent Business Development for Professionals – 2024 Virtual Conference – MBL Seminars I presented a session entitled “Supporting Fee-Earners in Sales Targeting”. Here is a summary of the sales targeting toolbox for professional services firms.

Value Proposition 130

Value Proposition Key Account Management Digitalization Sales 130

Red Star Kim

SEPTEMBER 26, 2023

Process integration – Some firms separate out marketing, communications and sales functions – usually the larger firms where more specialisation is required. They learn about their markets and clients, help formulate strategy and develop plans. In smaller firms, strategy and operations are integrated within the same team.

Marketing 130

Marketing Key Account Management Account Management Artificial Intelligence 130

SBI Growth

AUGUST 4, 2020

For Sales Operations leaders on a calendar year, we are rapidly approaching annual planning season. As if it wasn’t difficult enough to identify where your organization’s growth will be derived from next year while trying to forecast the back-half of.

Sales 140

Sales Organization B2B Marketing 140

Apptivo

NOVEMBER 17, 2021

Then, this blog is a must-read for you and your organization. This blog walks you through the evolution of Apptivo and how Apptivo CRM solutions have the potential to bring a huge difference to your business. But, the question is, does all the Sales CRM benefits your user requirement or not. Wondering why? About Apptivo.

CRM 98

CRM Software Software Communication 98

Mike Kunkle

NOVEMBER 26, 2022

I am exceptionally pleased and excited to announce that Felix Krueger of FFWD and I launched The Building Blocks of Sales Enablement Learning Experience on November 25, 2022. Access to a Growing Library of 4+ Hours of Video Content , teaching the Building Blocks of Sales Enablement framework. Build momentum. Deliver results.

Sales 200

Sales Leadership Transportation Sales Training 200

OnStrategyHQ

APRIL 24, 2023

As your organization begins to sketch out what your strategic plan might look like, it’s likely to come to your attention that you’ll need to gain consensus around what your key performance indicators will be and how they will impact your organization. So percent increase in sales or sales is a lagging indicator it occurred as an outcome.

Profitability 105

Profitability Publishing CRM Insurance 105

Arpedio

NOVEMBER 27, 2023

2023/2024 Industry Report Discover the power of sales tech in private equity-backed firms Download report ← Back to blog In this comprehensive report we uncover the strategies and success stories of PE-backed companies that have excelled in the realm of sales optimization. Enhance forecast accuracy.

Acquisition 52

Acquisition Facilitation Account Planning Stakeholders 52

Clarity Engagement Solutions

FEBRUARY 12, 2021

Oh no, 2021 has started and our plan is already outdated! In 2020 most pharmaceutical companies continued their strategic planning as if by 2021 everything would be back to normal. The question is: are your plans up to date? Get a plan ready for getting access to customers in 2021 that really works . Sounds familiar?

Healthcare 91

Healthcare Co-Creation Stakeholders Digitalization 91

Hubspot Sales

JUNE 30, 2020

Sales-marketing alignment is a hot topic for most sales and marketing organizations and has been since the beginning of business. Here on the HubSpot blog, we’ve published several posts outlining ways sales and marketing organizations can work better together. Sales Cycle Time. Customer Lifetime Value.

B2B 136

B2B Publishing Communication Organization 136

Showpad

JUNE 6, 2022

Meet Tricia Westfall, a Senior Manager for the Sales Capability Planning & Enablement team at Kaiser Permanente. Pre-COVID, we were focused on providing a specific portfolio of tools that our sales people could use when they’re out in the field and when they’re engaging with customers. Can you share an example?

Virtual Selling 52

Virtual Selling Decision-making Sales Digitalization 52

Hubspot Sales

JUNE 1, 2021

Those individual pieces are most commonly referred to as operational objectives. Operational objectives are often confused with strategic objectives — longer-term, organizational goals that can guide an operations team's immediate plans and actions. Prioritizing Operational Objectives.

eCommerce 89

eCommerce Onboarding Prioritization Publishing 89

Clarity Engagement Solutions

FEBRUARY 12, 2021

The shift to digital marketing and sales has levelled the playing field among companies and their competitors as restrictions on access have continued and everyone is utilizing the same channels and processes. The question is: do your plans reflect the need to be more strategic with multichannel, digital engagements? Find out more. .

Healthcare 91

Healthcare Co-Creation Stakeholders Digitalization 91

PandaDoc

APRIL 23, 2024

In the world of sales, understanding how to implement an effective pipeline management strategy is paramount. From the initial stages of customer contacts to the final closure of a sales deal, we’ll elaborate on every step to help you and your salespeople stay more productive in handling the ebb and flow of the sales process.

Management 52

Management CRM e-Learning Sales 52

Brooks Group

FEBRUARY 1, 2024

Ramping new sales reps quickly is a pivotal factor separating successful sales organizations from those that underperform. Data from our 2024 Sales Leader Trend Report shows that 87% of successful teams have extensive, structured onboarding. Here are 4 ways a common language helps get new sales reps up to speed quickly.

Onboarding 76

Onboarding Sales Sales Training Communication 76

KAM With Passion

NOVEMBER 11, 2020

As a company, business unit or sales leaders, here are a few facts to keep in mind: First, In B2B, on average, 70% of revenue comes from existing customers. For a blog post on the difference between Account Management and Key Account Management, go here. Then, the same meeting is used to jointly plan ahead.

Key Account Management 130

Key Account Management Suppliers Account Management Account Planning 130

Mike Kunkle

JULY 2, 2022

Senior sales leaders and C-suite execs, this one’s for you. In an expanding number of vertical industries (but not yet everywhere), the concept of “enabling the sales force” has exploded. Way back in 2003, I worked in a department called Performance Development and led the Sales Performance Development team.

Sales 130

Sales Sales Training Leadership Decision-making 130

Showpad

MARCH 3, 2020

Sales operations (sales ops) and sales enablement are terms used often within an organization. But how do they contribute to sales productivity and overall business performance? Sales Enablement versus Sales Operations. So, what roles do operations and enablement play in the process?

Logistics 100

Logistics Sales Onboarding CRM 100

PandaDoc

JUNE 21, 2022

But, even if you’ve got some experience with business operations, actually bringing that idea to life is no simple task. Traditional business plans can help, but they might be far too complicated if you’re in the early stages of business development or you aren’t intended to seek external funding to start your company. Sales channels.

Business Planning 98

Business Planning Investors Retail Banking 98

KAM With Passion

OCTOBER 7, 2020

The ultimate goals of AM are to ensure the stability and loyalty of the customer base, the profitability of operations and the r evenue growth on the whole customer portfolio. AM should be treated as a key component of a company’s operating system. How relationships with customer contacts are managed. Do all companies see it that way?

Key Account Management 130

Key Account Management Account Management Management Account Planning 130

Red Star Kim

JULY 3, 2023

Daryl Fielding | Sales & Marketing Speaker | Booking Agent (champions-speakers.co.uk). Fielding argues that there are six qualities of a great leader ; A vision or plan Bravery and courage Determination (what the author of “Good to Great” calls “fierce resolve”) Motivating others.

Leadership 130

Leadership Emotional Intelligence Digital Transformation Communication 130

Arpedio

MAY 10, 2023

ARPEDIO Recognized in 2023 Account-Based Selling Technologies Landscape Report by Forrester ← Back to blog Copenhagen, Denmark. ” The report provides sales and sales operations leaders with valuable insights into the diverse set of vendors in the rapidly evolving account-based selling technologies market.

Account Planning 52

Account Planning Innovation Stakeholders Government 52

Nutshell

AUGUST 29, 2023

Every company’s tech stack varies—a hospitality company’s tech stack should include specific software built to help manage everything that goes into running a hospitality company, from property management to point of sale (POS). CRMs include features such as pipeline management , sales automation , email marketing , and more.

Software 62

Software Software CRM Management 62

KAM With Passion

JUNE 20, 2021

Other articles on this blog explore the collective KAM capabilities an organisation must develop to be successful with KAM. It provides you with a precise description of the skills and competencies required from a true Key Account Manager (not a plain entreprise customers sales rep). Defining Skills & Competencies.

Key Account Management 130

Key Account Management Account Management Co-Creation Account Planning 130

Customer Think

MARCH 3, 2024

In today’s highly competitive business environment, effective lead distribution maximizes sales and ensures a constant stream of prospective clients. This article will explore the key elements of lead distribution and provide insights on developing a plan to boost your sales.

Sales 64

Sales Digitalization Marketing 64