Red Star Kim

JANUARY 22, 2024

Book review: Sales Mind – 48 tools to help you sell by Helen Kensett. And illustrated with interesting examples and exercises so you can attempt to implement them. We need to use three uniquely mental skills: to see, to think and to improve. It’s beautifully illustrated. It’s good to see another female author of a sales book.

Value Proposition 130

Value Proposition Emotional Intelligence Sales e-Learning 130

DemandFarm

APRIL 8, 2024

An account manager needs to keep a tab on several parameters while reaching out to different personas today to simply break through the everyday clutter. As a company that works closely with key account management teams from across the globe, we have a vantage view to unfolding trends. Sounds simple enough! The consequence?

Key Account Management 52

Key Account Management Account Management Stakeholders Meetings 52

Customer Think

MAY 8, 2023

I am saying sell what is necessary to the customer, and not force him to buy more than is needed (and later to be thrown away) or consume more than is needed. The single serve soft drink can has gone up in size from 200ml to 380 ml. Bottles where 200ml was a standard single serve size have gone up to 600ml.

Customer Value 59

Customer Value Stakeholders Profitability Manufacturing 59

Insightly

APRIL 8, 2022

Customer sentiment analysis is, in simplest terms, the study of how your customers feel about you. If that sounds a little vague, consider this: one in three customers say they would leave a brand they love after just one bad customer experience. . How do you track something as nebulous as feelings?

CRM 98

CRM Media Finance Decision-making 98

Red Star Kim

JULY 22, 2022

I like to review recent books with a view to offering recommendations to those people who attend my training workshops. There’s a scorecard at the end of each chapter to help you asses your current position and identify areas of change. Know your customer starts with “Marketing connects when it triggers emotional responses in people”.

Digitalization 130

Digitalization Marketing Construction Publishing 130

Insightly

MARCH 21, 2023

Insurance agencies strive to bring value to their customers and provide peace of mind in life’s biggest moments. Whether you’re focused on auto, home, life, or health insurance, every situation is unique and every customer has distinct needs. Success often comes down to strong relationships, and relationships are built on trust.

Insurance 52

Insurance CRM Software Software 52

Red Star Kim

MAY 11, 2023

These reviews might also be useful to professional service marketers who need an introduction to branding. Why are brands important? It provides an overview of the Managing Brands workbook which was written by Kiran Kapur | Cambridge Marketing College. It’s interesting to see how brand management has developed.

Management 130

Management Co-Creation Publishing Leadership 130

Mike Kunkle

JULY 4, 2022

There’s still a lot of talk these days in the sales enablement community and the market at large about the need for sales and marketing alignment. I wish I saw more of it actually happening, but the concept is out there and there are examples of what good looks like. Sponsorship and support is critical.

Sales Management 130

Sales Management Management Sales Sales Training 130

Insightly

JANUARY 10, 2024

But what kind of impact can martech have on mid-size businesses? To help you answer this question, Ascend2 and Insightly fielded The Future of Martech 2024 survey in September, 2023. So, with all of those dollars going towards technology, it’s a good time to look at what 2024 will bring. A few are even over 40%!

Finance 52

Finance CRM Acquisition Decision-making 52

Red Star Kim

OCTOBER 18, 2022

The core message of the book is the need to move away from a “command and control” model of management towards a more collaborative and inclusive style of people leadership. Emergent leadership is needed for our rapidly changing, unpredictable, global business environment. I urge you to persevere with it. In a nutshell.

Organization 130

Organization Innovation Leadership Management 130

ACT

OCTOBER 14, 2021

Here’s what those three mistakes are, and what you can do to avoid them. In fact, tracking this data can help you gain a comprehensive view of brand awareness. Having a large number of page views means nothing for your revenue goals if those visitors bounce immediately, or never make a purchase.

Marketing 52

Marketing Media Advertising Publishing 52

ACT

OCTOBER 15, 2021

Here’s what those three mistakes are, and what you can do to avoid them. In fact, tracking this data can help you gain a comprehensive view of brand awareness. Having a large number of page views means nothing for your revenue goals if those visitors bounce immediately, or never make a purchase.

Marketing 52

Marketing Media Advertising Publishing 52

Insightly

FEBRUARY 24, 2023

Every solar project is unique, and no matter what facet of solar power you’re focused on — from sales and installation to service and maintenance — growing your business requires data-powered insights, streamlined processes, and seamless collaboration across your entire team.

CRM 52

CRM Construction Software Software 52

Agile CRM

MARCH 14, 2022

The golden rule “customer is king” is essential for any business that wants to be successful. In today’s market, success is now determined by the customer. Most successful organizations and top companies have mastered the art of customer relations and making services relatively simple for their customers.

Software 52

Software Software Customer Experience Facilitation 52

Red Star Kim

MARCH 16, 2023

Change the organizational culture A common thread was that fee-earners have a predominantly inward focus ( e.g. What do I want? What can I tell people about my services?) rather than a outward focus ( e.g. What do clients/referrers need? What do clients/referrers need?

Key Account Management 130

Key Account Management Onboarding Communication e-Learning 130

ClearPoint Strategy

DECEMBER 10, 2021

They then begin looking for new tools in the marketplace and often find that creating the insightful reports they need will require a best-in-class reporting tool. Companies looking for reporting software need a solution that can handle five major components: Structure. Customization. Customer Support. Data integration.

Software 98

Software Software Artificial Intelligence Organization 98

ClearPoint Strategy

AUGUST 24, 2021

Not only do you have to select the KPIs that are appropriate for your industry (i.e., municipal KPIs aren’t going to work in the financial sector), you also have to figure out how to report on them appropriately and accurately. Why Are KPIs Important? Are you measuring the right KPIs? So why are KPIs important?

Healthcare 98

Healthcare Government Finance Construction 98

Zendesk

DECEMBER 1, 2020

Digital transformation was already vital to surviving in the ever-evolving digital economy and meeting the ever-increasing customer expectations it generates. But how to do it well often is—especially transformation supporting greater customer-centricity. What is digital transformation? That’s table stakes. Reskilling employees.

Digital Transformation 98

Digital Transformation Digitalization Customer Experience Supply Chain 98

Insightly

MAY 30, 2023

In today’s world, companies rely on data to manage the end-to-end sales process, power marketing automation campaigns, deliver exceptional customer service, and so much more. Depending on the size of your company, you may be dealing with hundreds, thousands, or even millions of customer data records. What is CRM data clean up?

CRM 52

CRM Customer Experience Organization Media 52

Insightly

SEPTEMBER 28, 2023

Let’s get you on a RevOps career path! In this blog post, we’ll dig into the emerging field of revenue operations. While there’s no universal definition of the term “revenue operations,” the primary focus of rev ops is aligning sales, marketing, and customer success operations across the entire customer lifecycle.

Finance 52

Finance CRM Customer Success Decision-making 52

Insightly

SEPTEMBER 28, 2023

Let’s get you on a RevOps career path! In this blog post, we’ll dig into the emerging field of revenue operations. While there’s no universal definition of the term “revenue operations,” the primary focus of rev ops is aligning sales, marketing, and customer success operations across the entire customer lifecycle.

Finance 52

Finance CRM Customer Success Decision-making 52

Arpedio

JUNE 16, 2022

Back to blog. What is Sales Opportunity Planning? Why is opportunity management important? What are the benefits of pipeline management? What is Sales Opportunity Planning? In sales, opportunity planning is about converting your potential customers and leads into recurring revenue. Table of Contents.

Account Planning 52

Account Planning Account Management B2B Prioritization 52

Agile CRM

DECEMBER 2, 2022

When you have consistent content, it makes it easier for users to understand what you’re trying to do. When you have consistent content, it makes it easier for users to understand what you’re trying to do. Benefits of Content Planning tools. Improved SEO. User Experience.

Publishing 52

Publishing Media Artificial Intelligence Brainstorming 52

Zendesk

AUGUST 1, 2022

When you’re trying to find a new brunch spot, looking for another show to binge-watch on Netflix, or seeking out the perfect pair of jeans, where do you turn? Before you start researching options on your own, you’ll likely ask your friends and family for their recommendations—and trust those suggestions. What is a referral program?

Media 98

Media Decision-making CRM Marketing 98

Freshworks

APRIL 2, 2021

The truth is that it’s already here, and if you’re not already using AI for customer service, you’re missing out. Integrating AI into customer service can drastically improve CX. It helps identify customer pain points, automates processes, speeds up decision-making, and optimises service delivery.

Customer Experience 66

Customer Experience Artificial Intelligence Decision-making Facilitation 66

Zendesk

AUGUST 24, 2021

It’s a common myth that B2B companies aren’t as focused on customer service as their B2C counterparts. According to an Accenture report , over 90 percent of B2B leaders believe that providing a great customer experience is the key to reaching their company’s goals. If you’re not sure where to begin, we’ve got you covered.

B2B 98

B2B B2C Finance Communication 98

Insightly

MAY 5, 2023

Your customers and the experience they have with your company may be your biggest potential competitive advantage. All industries are increasingly competitive, and there are multiple brands that produce products that are “good enough” for customers to use. So how can companies differentiate their businesses from competitors?

Customer Experience 52

Customer Experience CRM Communication Prioritization 52

Zendesk

APRIL 18, 2022

Though there may never be a single foolproof formula to generate leads for your business, there are certainly proven strategies you can use in the 2022 market. Though there may never be a single foolproof formula to generate leads for your business, there are certainly proven strategies you can use in the 2022 market.

B2B 98

B2B B2C Software Software 98

Insightly

JUNE 27, 2023

If it came at an inopportune time, like when you are delivering goods or services on a deadline, a financial hit could result. Why risk it? The way businesses of all sizes manage customer data is called a customer relationship management system or CRM. Let’s review the options for a CRM in this blog post.

CRM 52

CRM Small Business Energy and Utilities Software 52

DemandFarm

AUGUST 31, 2023

In the business world, customer success management is no longer an afterthought; it’s a necessity. Consensus across research confirms: retaining existing customers costs 5 to 25 times less than acquiring new ones. Complex products, multifaceted needs, and fierce competition have become the norm. The changes?

Key Account Management 52

Key Account Management Account Management Customer Success Management 52

Deep Insight

AUGUST 16, 2021

Elephant hunting is difficult to do, but very profitable if you’re successful. The message from this blog? It’s not often that I write book reviews but if there’s one book on sales management you should plan to read before the end of the summer holidays, it’s Whale Hunting with Global Accounts. The Inuit People.

Global Accounts 52

Global Accounts Key Account Management Account Management Profitability 52

Insightly

NOVEMBER 17, 2022

10 CRM Best Practices to Maximize Sales and Customer Service Performance. Customer relationship management (CRM) systems are powerful tools for integrating sales and marketing activities and driving customer relationships. In this blog post, let’s explore each of these best practices more closely.

CRM 52

CRM Decision-making Onboarding Procurement 52

Zendesk

APRIL 29, 2021

Coinbase, which helps customers buy cryptocurrency, recently began trading publicly in a “landmark moment” for crypto. Fintech startups have a real opportunity to transform how customers engage with the global economy, but the stakes are high. Sit Down Startup podcast: How to build a customer-centric fintech.

Banking 59

Banking Finance Customer Experience Media 59

Arpedio

AUGUST 11, 2022

Back to blog. Call it what you will: org chart, organization(al) chart, organigram/organogram, or organizational breakdown structure. What is an Organizational Chart? What Does an Org Chart Look Like? Why Are Visual Org Charts Important? Why ‘Traditional’ Org Charts Are No Longer Sufficient.

Software 52

Software Software Stakeholders Decision-making 52

Arpedio

JUNE 22, 2022

Back to blog. Relationship Mapping, also known as Customer Relationship Mapping, Relationship Management, or Stakeholder Management is a way of mapping B2B relationships between large organizations. What is Relationship Mapping? What is a Relationship Map? Why is Relationship Mapping Important? Table of Contents.

Stakeholders 52

Stakeholders Decision-making Sales B2B 52

Arpedio

AUGUST 24, 2022

Back to blog. What Is Account Planning? What Should a Key Account Plan Include? Why Is Sales Account Planning Important? What Is Account Planning? To put it really simple: Account planning is the process that occurs when you map out essential details about a new prospect or an already existing customer.

Account Planning 52

Account Planning Account Development Management Account Management 52

ClearPoint Strategy

MAY 6, 2021

It’s an age-old business dilemma: You want to grow your business, but aren’t sure where or how to allocate resources to make it happen. If so, you may need to conduct a gap analysis. What is a gap analysis? What is a gap analysis template? Do you have a strategic plan or a Balanced Scorecard? Sound familiar?

Banking 52

Banking Manufacturing Government Logistics 52