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“LIQUIDITY,” ORGANIZATIONAL RESILIENCE AND YOU

Strategic Account Management Association

marketing, R&D, finance) and external-facing departments (geographic and product market). Arun Sharma is a marketing professor at the University of Miami’s Herbert School of Business, has published extensively on strategic accounts, and is ranked in the top 1% of all marketing professors. Latin America).

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Book review – Managing Brands

Red Star Kim

Towards the end of the post is a review of a classic brands book “ Brand Leadership” By David A Aaker and Erich Joachimsthaler which I published some time ago. It’s interesting to see how brand management has developed. These reviews might also be useful to professional service marketers who need an introduction to branding.

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Soft skills for tough barristers (Reflection, Self-Coaching, Change, EQ, Awareness, Goal-setting, Communications) Counsel Magazine

Red Star Kim

This article was published in the January 2023 edition of Counsel magazine. I conducted research to support a book on “Soft skills for lawyers” which was published in 2020. The seasonal break allows time to step back and reflect on what you’ve achieved and where you’re heading. The importance of soft skills?

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The 14 Best Blogs for Small Business Owners

CMOE

Fit Small Business Fit Small Business features industry experts who offer insightful articles across eight subjects: Retail Human resources Accounting Sales Marketing Real estate Finance Office technology The variety of focuses Fit Small Business offers is ideal for those who seek a more holistic approach to their business strategy.

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Research update on the most in-demand soft skills

Red Star Kim

Following my past research (some of which was published in my 2020 book Essential soft skills for lawyers (kimtasso.com) ) I keep an eye out for the latest information relating to the soft skills (particularly leadership skills) most in demand and how these relate to the professional services sector. And why are they so important?

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Update on marketing and business development (M&BD) team structures

Red Star Kim

Here, the M&BD professionals – and perhaps those from other disciplines (such as finance or human resources) – will be formed into temporary project teams to assist with particular initiatives. And where firms invested in the area, the pricing teams were more likely to comprise finance professionals and experienced fee-earners.

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Thankful for new integrations

Zendesk

Approve/Reject and Export processes give your finance team the control to see the refund requests that agents make. When finance approves or rejects, the agent is instantly notified and the ticket is updated for auditing purposes. Using its no-code designer, people can build Slack apps on their own and publish them.