Remove loss-leader-pricing
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The Risks, Benefits, and Point of a Loss Leader Pricing Strategy

Hubspot Sales

Without even knowing it, you've encountered loss leader pricing. Loss Leader Pricing. Loss leader pricing is when a seller marks a product or service for sale below cost to lure buyers into their online or physical store. Loss Leader Pricing Example.

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Defeating the "No-Decision" Trap: The Power of Divergent Thinking

Holden Advisors

Imagine if you could banish “no-decision” from your sales funnel. More deals that travel all the way to the win/loss finish line, less wasted sales time, more essential customer needs resolved, and a higher share of wallet. Prospect Theory, or risk aversion, states a loss is “felt” twice as intensely as a gain.

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Why Aren’t You Winning More Business? The Real Reasons You’re Losing Sales

Account Manager Tips

You win some, you lose some Why do we lose sales opportunities? Win/loss reviews: 10 questions to ask Favourite podcast In other news Quote of the week. But, it's also why we need to keep a close eye on our sales process to identify where we might be falling short and to keep doing what works. Table of Contents.

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8 of the Most Difficult Types of Prospects (& How to Deal With Them), According to Real Sales Leaders

Hubspot Sales

Welcome to " The Pipeline" — a weekly column from HubSpot, featuring actionable advice from real sales leaders. He says, "As a sales leader, I think one of the most difficult types of prospects is the people pleaser. Some call them 'the price shoppers' because they're laser-focused on getting the cheapest deal possible.”

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High-Low Pricing Strategy: What It Is & How to Leverage It

Hubspot Sales

Pricing is one of the trickier, more delicate processes almost every business has to deal with. Demand and consumer preferences are volatile — and what you charge for your offering has direct implications on its perceived value and sales figures. High-Low pricing is often conflated with some similar pricing strategies.

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Yes, You Can Improve Professional Services Margins AND the Relationship

Vantage Partners

No account leader in a professional services firm ever relished the prospect of talking to a client about a scope overrun. Overhead and cost of sales have been covered, as has the time of the team performing the work. But out of scope work that is written off represents pure margin loss. The key to reducing write-offs?

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What Is Optional Product Pricing?

Hubspot Sales

When we buy these optional items, they’re usually priced using a strategy called optional product pricing. Read on to learn more about optional product pricing, examples from companies you may be familiar with, and outline considerations for using the strategy. Base products are sometimes referred to as loss leaders.