Mike Kunkle

NOVEMBER 23, 2023

This is a complex topic that is beyond the scope of one blog post, but I will do my best to provide a solid kickstart for you and offer what I hope will be some helpful perspective and good resources to continue to pursue. In this post, I will offer advice about how to measure the ROI of your sales enablement program. Get alignment first.

Sales 258

Sales Finance Decision-making Profitability 258

Mike Kunkle

AUGUST 30, 2023

Yet, while we can exert influence, we lack the authority to direct sales teams to take specific actions or change behaviors. This conundrum can breed skepticism, both within the enablement team (as mentioned above) and from the stakeholders in their organization.

Leadership 262

Leadership Stakeholders Decision-making Sales Training 262

Showpad

NOVEMBER 16, 2021

We use a lot of agents and dealers, so there is almost always a two-step distribution to the customer. The knowledge of creating, generating, and fostering leads has always resided in the sales teams, but mostly with our agents and dealers because we use a two-step distribution model. We go to market in very diverse ways.

Digital Transformation 98

Digital Transformation Digitalization Marketing Sales Environment 98

Hubspot Sales

OCTOBER 18, 2023

It was around Christmas time — he and I were on a Zoom call with some other writers for the HubSpot Blog, discussing our holiday plans. Dan told us that he had recently purchased 500 hams to distribute across the greater Phoenix, Arizona area on Christmas day — which was only five days away. Everybody laughed — except for Dan.

Prioritization 100

Prioritization Sales Management Management Marketing 100

QYMATIX

MARCH 12, 2024

But what exactly is behind AI-based assistants in wholesale distribution? AI-based assistants for wholesale deliver specific recommendations from predictive sales software to the sales team. The software uses this data to create accurate sales forecasts using AI and machine learning. What are AI-based assistants for sales?

Artificial Intelligence 52

Artificial Intelligence B2B Logistics Sales Analytics 52

Mike Kunkle

AUGUST 8, 2023

In addition, to align around how everyone will support buyers and customers and the revenue engine, this is the group with whom the enablement team should develop their Sales Enablement Charter. And use what you learn to develop and implement strategies and tactical plans to foster replicable, repeatable, scalable, and predictable results.

Sales 188

Sales Prioritization Innovation Leadership 188

Nutshell

FEBRUARY 20, 2024

Keep reading to learn about what inbound marketing is, how it can benefit your business, and the steps to take to launch your inbound marketing strategy. Inbound, on the other hand, involves creating and distributing online content that is relevant to your business and your target audience.

Marketing 77

Marketing e-Learning Media CRM 77

Mike Kunkle

NOVEMBER 26, 2022

I am exceptionally pleased and excited to announce that Felix Krueger of FFWD and I launched The Building Blocks of Sales Enablement Learning Experience on November 25, 2022. Here is what Felix had to say when we launched: Why Did We Create this Learning Experience? . That’s what the coaching will accomplish.).

Sales 200

Sales Leadership Transportation Sales Training 200

QYMATIX

MARCH 12, 2024

But what exactly is behind AI-based assistants in wholesale distribution? AI-based assistants for wholesale deliver specific recommendations from predictive sales software to the sales team. The software uses this data to create accurate sales forecasts using AI and machine learning. What are AI-based assistants for sales?

Artificial Intelligence 40

Artificial Intelligence B2B Logistics Sales Analytics 40

Nutshell

APRIL 5, 2021

Skip ahead: Blogging. At marketing-poor companies , digital marketing basically serves to assist the sales team with asset creation and sales collateral. A good company understands this, leverages it, and does not constrict its marketers to take its direction from the sales team. 1: A typical digital marketer’s brain.

Digitalization 104

Digitalization Marketing Communication Publishing 104

Red Star Kim

AUGUST 31, 2023

The four pillars for strategic growth: Smart growth that’s good for business A Local Government team was formed in June 2023. To support my training courses and workshops, I keep an eye out for interesting marketing and business development case studies. There are case studies of thought leadership, branding, pricing and strategy.

Marketing 130

Marketing Leadership Government Logistics 130

Red Star Kim

SEPTEMBER 29, 2023

Updates are provided by Richard Chaplin, Jon Geldart and John Rowland together with the chairs of the Forum’s specialist groups: Management Teams Together; Finance & Operations; Strategy & Marketing; People, Performance & Culture. A guest speaker is usually invited. ONS data is based on outputs. This disguises our true size.

Meetings 130

Meetings Government Management Finance 130

Mike Kunkle

OCTOBER 8, 2023

Within the Product Management organization, there may be different roles and teams, such as: Product Managers: They define product strategy, prioritize features, and collaborate closely with engineering teams to bring products to market. In this article, I’ll share my perspectives and provide a framework.

Customer Experience 277

Customer Experience Decision-making Profitability Marketing 277

Mike Kunkle

NOVEMBER 30, 2018

I had an opportunity to publish my IP and turn it into eLearning courses that would be distributed on another platform. The position change announcement feature on LinkedIn has become the birthday announcement on Facebook. Except for anyone with a large network, it’s 10 times more overwhelming. Professional actors and trainers combined.

Profitability 130

Profitability Publishing Manufacturing Negotiation 130

Insightly

DECEMBER 28, 2023

Let’s take a look in this blog post. Sales operations plays a crucial role in the success of any sales team. A successful sales operations professional will have the skills to demonstrate the ability to effectively support the sales team and ultimately drive revenue growth. What is sales operations (SalesOps)?

Sales 52

Sales CRM Sales Technology Software 52

Insightly

DECEMBER 28, 2023

Let’s take a look in this blog post. Sales operations plays a crucial role in the success of any sales team. A successful sales operations professional will have the skills to demonstrate the ability to effectively support the sales team and ultimately drive revenue growth. What is sales operations (SalesOps)?

Sales 52

Sales CRM Sales Technology Software 52

Zendesk

MAY 26, 2022

This collateral includes tangible and digital content and can be used by individual sales reps or distributed as marketing materials. It is a part of sales enablement and sales support, both of which help your sales team. They understand how your products or services can help them and are actively learning more from a sales rep.

Advertising 97

Advertising Sales Digitalization Decision-making 97

Showpad

FEBRUARY 24, 2020

In this blog, we will discuss practices for conceiving and implementing a powerful strategy, complete with the right sales enablement platform, that improves the sales process and stimulates growth. This won’t be the same from one company to the next; your strategy will depend on the strengths of your sales teams and your goals. .

Sales 82

Sales Software Software Leadership 82

Nutshell

JANUARY 30, 2020

Skip Ahead: Newsletter distribution. Newsletter distribution. They typically contain company news, announcements, customer shoutouts, recent blog content, and are far from being considered “selling material.” A CRM is an integral piece of software for marketers and salespeople. Top-of-funnel metrics and adjustments.

CRM 155

CRM Marketing Decision-making Advertising 155

Planview

OCTOBER 5, 2023

To demonstrate this perspective of digital transformation as a mindset and application to speed high-value innovation, this blog outlines a handful of crucial transformative processes and functions that can help your organization identify the right innovations and fly them to market. Where do ideas come from? How do you pick the right ones?

Digital Transformation 64

Digital Transformation Innovation Digitalization Shareholders 64

Red Star Kim

JANUARY 5, 2023

To ensure this activity is co-ordinated and focused a referrer management strategy and plan will help focus and co-ordinate efforts and spread the load across a team. . I’ve summarised some of the main “back to basics” themes emerging from discussions: Referrer Management Strategies – Rationale and Challenges. Be effective. Reduce risk.

Management 130

Management Media Key Account Management Communication 130

AchieveIt

MAY 4, 2023

So what does this mean for distributed strategy teams, especially without a virtual alternative to spending a day in the boardroom hashing things out? Beyond that, having the right planning tools at your disposal can help distributed teams remain cohesive and effective.

Remote Working 52

Remote Working Decision-making Stakeholders Financial Services 52

Apptivo

OCTOBER 4, 2023

It is used by companies and organizations with field service teams, such as technicians, service engineers, maintenance crews, and delivery personnel, who must be dispatched to various customer locations to perform tasks such as installations, repairs, maintenance, and other service-related activities.

Software 52

Software Software CRM Telecommunications 52

SuperOffice

JULY 5, 2022

Attracts other customers to learn more about a company's products and services. It’s why so many B2B marketing teams are moving from funnel to flywheel. Unlike the traditional funnel, the “Engage” stage of the marketing flywheel is not about handing “leads” over to sales teams. High marketing costs.

B2B 129

B2B Marketing Acquisition Media 129

Zendesk

APRIL 18, 2022

It’s no different for sales and marketing teams when sourcing leads. Essentially, identifying and tracking lead sources using customer relationship management (CRM) software enables your sales team to better understand the buyer’s journey and provide personalized content to your leads. Blog articles. What is a lead source?

Media 98

Media CRM B2C Energy and Utilities 98

Showpad

JUNE 15, 2020

Critical to the success of a sales team is skill development — not just as a whole, but for each contributing representative. In this blog post, we’ll discuss why you need formal sales training and how to guarantee its success. . Even role-playing pitches can be a team effort. Components of a successful sales training program.

Sales Training 83

Sales Training Interpersonal Skills Sales Brainstorming 83

Apptivo

DECEMBER 7, 2022

Everyone entering the sales funnel does not end up becoming a customer, and in order to convert as many as possible, concerted efforts are needed by the marketing team. Analyzing interactions initiated by sales teams and those initiated by customers, can help create personalized content for use in customer interactions. Newsletters.

B2B 96

B2B e-Learning Leadership Media 96

Strategic Communications

JUNE 2, 2023

In this blog post, we’ll look at some of the best tips for getting the most out of generative AI for content marketing. Generative AI, also known as Artificial Intelligence, is a type of machine learning that uses algorithms to create new and unique content. What is Generative AI? What is Generative AI?

Marketing 52

Marketing Artificial Intelligence B2B e-Learning 52

Nutshell

JULY 16, 2021

Though often seen strictly as software that helps your sales team keep track of their deals, CRMs can actually be used as collaborative tools for an entire organization. Just as Slack or Zoom are able to unite teams and provide a collaborative playground, your CRM can do the same. Why team collaboration boosts productivity and sales.

CRM 118

CRM Communication Marketing Organization 118

Hubspot Sales

OCTOBER 11, 2019

Below, you'll learn why slow business can be a good thing and what to do when business is slow to grow better. During periods of slow business, you can analyze the contacts in your CRM and examine the performance of your sales team. As a sales manager, you can use data in your CRM to see how your team is performing.

Brainstorming 132

Brainstorming CRM Media Decision-making 132

Showpad

MARCH 19, 2020

As economic uncertainty, remote workforces and other obstacles caused by COVID-19 transform day-to-day operations, organizations are learning they must pivot their sales strategies – and quickly – to confront the challenge. Companies around the world are forced to face a rapidly changing business landscape. Pursuing Digital Insights.

Cybersecurity 71

Cybersecurity Manufacturing Construction Stakeholders 71

Nutshell

MARCH 18, 2020

In a market saturated with advertisements and pitches, content exists to help prospects and customers solve problems and learn new things —no strings attached. Make sure your keyword is evenly distributed throughout your content, and is also found in the headings and subheadings—but not all of them. Content marketing is special.

Publishing 139

Publishing Marketing Media Internet 139

Showpad

DECEMBER 23, 2019

The average Sales rep relies on support from the account management, customer service, and Marketing teams. Content like blogs, social posts, case studies, infographics, videos, or other media is the currency used by marketers to effectively purchase the attention of individuals who can eventually become customers.

Marketing 78

Marketing Sales Value Proposition Onboarding 78

Nutshell

MARCH 1, 2023

Keep reading to learn the answer to that question. 9 key benefits of using CRM software There are many different CRM software benefits, and in this blog post, we’ll cover nine of the most significant ones. Without a CRM, your customer data would be disorganized and distributed across multiple platforms, making it hard to analyze.

CRM 62

CRM Software Software Small Business 62

Brooks Group

NOVEMBER 8, 2023

Acquire new accounts Achieve learning goals Launch new distribution channels For example, Company A wants to increase revenue so it can grow. You need clear communication to your team. Step 4: Empower Your Sales Team with Continuous Learning Your strategy is going to last all year. Takeaway: Invest in your team.

Supply Chain 74

Supply Chain Sales Sales Training Organization 74

Showpad

MARCH 12, 2020

In this blog, we’ll discuss how to determine the ROI of your sales enablement strategy and what actions you can take to boost it. Marketing content consumption: The use of customer-facing collateral provided to sales reps by the marketing team. Calculating the ROI of Sales Enablement. Calculating the ROI of Sales Enablement.

Onboarding 69

Onboarding Sales Communication Sales Management 69

Brooks Group

MARCH 27, 2023

So how do you motivate your team to hit those sales targets? This blog will discuss how to encourage motivation in your organization and get you over the rough patch. When you consider the fact that less than 25% of all workers feel excited about their job, you can see what an important part this form of team encouragement plays.

Sales 52

Sales Sales Training Construction Communication 52