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The Future of SAM – Revisited

Strategic Account Management Association

This blog post is based on a keynote presentation from the 2021 SAMA Annual Conference. Panelists’ remarks have been paraphrased for this blog post. . Ask yourself: How are programs designed, and how do they support the concept of customer centricity? What are the right support structures?

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Private client management and marketing: Business plans, recruitment, assessments and automation (Nov 2023)

Red Star Kim

Private client management and marketing: Business plans, recruitment, assessments and automation. Core challenges for private client law leaders The core challenges identified throughout the day were the interlinked topics of business plans, recruitment, assessments and automation. 10 reasons why (kimtasso.com).

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How to Measure the ROI of Your Sales Enablement Program

Mike Kunkle

This is a complex topic that is beyond the scope of one blog post, but I will do my best to provide a solid kickstart for you and offer what I hope will be some helpful perspective and good resources to continue to pursue. In this post, I will offer advice about how to measure the ROI of your sales enablement program.

Sales 258
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Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing

Red Star Kim

They reflected that often these strategies are developed by fee-earners in isolation and therefore don’t connect to the firm’s overall strategy or support those in other teams. See also integrated-business-planning-oct12.pdf Client feedback is more readily accepted by fee-earners to support suggestions for strategic changes.

Marketing 130
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How To Disagree With Your Client

Account Manager Tips

Many of our clients are measured on annual targets and have a short few months to catch up and get the kind of results that delivers a bonus and a pay raise. Get a glimpse of their vision for the 2023 and how they plan to achieve them. Plans and forecasts are already underway if not finalised. What do I do with the information?

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4 Words You Need To Say To Your Clients Right Now

Account Manager Tips

Many of our clients are measured on annual targets and have a short few months to catch up and get the kind of results that delivers a bonus and a pay raise. Get a glimpse of their vision for the 2023 and how they plan to achieve them. Plans and forecasts are already underway if not finalised. What do I do with the information?

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Future Marketing/BD Manager – Build your personal brand and increase your strategic contribution (December 2022)

Red Star Kim

We discussed various models to support the development of your personal brand e.g. PIA (Presence, Impact and Authority) How do you make a personal impact – Make a difference (kimtasso.com). Support new members of the team. Balance support and direction. Create marketing and business development plans.

Marketing 130